IAB Informer - February 2008

IAB Events in Chicago & New York — Register Today!

Lead Generation. Mobile. Social Networking. Digital Video. Search.

Learn the essentials of today's performance marketing and network with industry leaders in Chicago on March 19 at the IAB Leadership Forum: Performance Marketing. Specific topics of this education-packed conference include:

Next Gen Lead Gen: Maximize your ROI
Legislation, Regulation, Privacy and your Business
Performance on Emerging Platforms: Ready for Prime Time - with case studies on mobile, social networking and digital video
A Crystal Ball for Your Leads? Understanding Predictive Scoring

Industry experts from across the performance marketing landscape such as Melissa Lederer, SVP Marketing & Communications, Q-Interactive, Lawrence DiCapua, Senior Marketing Manager, CRM, Pepsi-Cola Company, Josh Gray, Executive Vice President of Strategic Development, ValueClick and Peter Mack, Director of Marketing, Starwood Hotels & Resorts helped develop the insightful agenda. You don’t want to miss this chance to learn from the best. Register today!

Stay on top of the media buying and selling evolution at IAB Marketplace: Networks & Xchanges

Ad networks and exchanges are changing the world of online advertising. How much do you know about them and how do they affect you and your brand, clients or inventory?

At this one-day education packed event, you will:

Learn how to protect your brand and clients as you gain an understanding of where and in what context your ads appear
Gain an objective overview of ad networks and exchanges from top industry analysts from ThinkEquity and receive a copy of their exclusive industry report featuring an in-depth analysis of the network and exchange landscape
Understand key strategic considerations each marketer, agency and publisher must weigh when incorporating networks and exchanges into a media plan
Learn both the positives and negatives of networks and exchanges, as well as other factors to address when deciding if, and in what capacity, networks and exchanges make sense for you
Meet the ad networks and exchanges who are changing the game and find out if and how they can benefit you

If you are a marketer, agency professional or publisher you need to know more about ad networks and exchanges and this is the event for you. Register today!

Recent IAB and Industry News

EcoSystem2.0 – IAB Annual Meeting Wrap-Up

After two and a half days of a powerhouse lineup of speakers and attendees, the IAB's Annual Meeting, Ecosystem 2.0 - Driving Growth in Digital Marketing, officially closed yesterday in Phoenix, Arizona. Senior voices from across the industry - leading executives from media companies, marketing and agencies - came together to grapple with the major issues of interactive advertising, helping to set the vision for the coming year and the years beyond. This year's meeting saw the launch of the IAB Sales Awards and attracted impressive media coverage from a variety of national and industry related outlets. A complete meeting wrap-up and links to press coverage can be found here. Video highlights, interviews, presentations and more will be added in the coming days.

Leading Media Companies Expand Capabilities, Meet Marketers’ Growing Needs, Says Joint IAB/Booz Allen Study

The second phase of a groundbreaking study entitled Marketing & Media Ecosystem 2010 (MME 2010) highlights the expanded services and changing operations of media companies as they respond to the expectations of marketers in an increasingly complex media environment. The new research, encompassing more than 100 IAB members, demonstrates that media companies have shifted dramatically in their drive to succeed in the digital media, taking on the development of creative, offering behavioral targeting, generating consumer insights and helping calculate ROI. The study identifies the key barriers to online growth - lack of standardized measurements and education - and outlines the priorities, capabilities and partnerships required across the marketer-agency-media company value chain. The first cross-industry partnership of its kind, MME 2010 is a joint study between the IAB, the Association of National Advertisers, the American Association of Advertising Agencies and management consulting firm Booz Allen Hamilton. Read More »

IAB Adopts Privacy Guidelines for Interactive Advertising

Also at the annual meeting, the IAB released new interactive advertising privacy guidelines, approved by its Board of Directors. They are designed to ensure consumers' control over the use of personal information by interactive media and advertisers while at the same time guaranteeing continued improvement in the delivery of relevant marketing communications. The guidelines were developed over many months with the IAB Policy Development Task Force and Policy Council. Read More »

Internet Advertising Revenues Soar, Estimating to Pass $21 Billion in ’07 with Nearly
$6 Billion in Q4 '07

The latest estimated results for Internet advertising revenues in 2007 show yet another historic growth spurt. They are expected to hit $21.1 billion, a 25 percent increase over the previous record of nearly $16.9 billion for all of 2006. The fourth quarter of 2007 kept the pace of record-setting quarters in the year, totaling approximately $5.9 billion, making it the highest quarter ever reported and representing a 13 percent rise over the third quarter of 2007 and a 24 percent increase over the fourth quarter of 2006. The estimated figures were announced in the Internet Advertising Revenues Report, sponsored by the IAB and conducted independently by PricewaterhouseCoopers.

"Interactive media continue their unabated growth," said Randall Rothenberg, President and CEO of the IAB. "There is no media as measurable as interactive, and they provide products and services at the precise moment a consumer desires them. I applaud the industry on maintaining this extraordinary momentum of innovation, which has fundamentally changed the way we live today." Read More »

IAB Launches Interactive Boot Camp for Senior Marketers

The IAB Interactive Boot Camp for Senior Marketers is a flexible, indepth educational tool that teaches executives and their teams the most effective ways to leverage interactive media for greater results. Starting with a thought-provoking overview of the present and emerging landscape of digital media, the Interactive Boot Camp then segues into expert modules that provide actionable knowledge on a variety of interactive platforms and technologies in a full or half-day agenda. It is designed to be participatory, providing ample time for Q&A, feedback, and discussion on implementing best practices. The agenda can be customized to your team’s specific needs and challenges, drawing on the knowledge and expertise of the IAB and its members - the leaders and pioneers in interactive marketing and advertising. For more information or to sign up, contact David Doty, SVP, Thought Leadership & Marketing, at david@iab.net or 212-380-4723.