A Historic High: Full-Year 2011 Internet Ad Revenues in the U.S. Increased 22% to $31 Billion

We made history in 2011. Interactive advertising exceeded $30 billion in revenues, cementing the medium as central in media and the advertising industry as a whole. Of all categories, mobile experienced the fastest growth, up 149 percent to $1.6 billion from $0.6 billion in 2010. The recent IAB Internet Advertising Revenue Report also showed tremendous growth in the fourth quarter with revenues hitting a best-ever $9 billion, marking a 20 percent increase from the same period in 2010. Learn more »

It’s never been harder for the interactive advertising community to communicate one cohesive and compelling message at scale—and yet there’s never been so many hearts and minds available for these interactions. The opportunity is enormous; the challenge just as great. Join thought-leading marketers, agencies, publishers, and technologists on May 16 & 17 at IAB Innovation Days @ Internet Week 2012 as they reveal their solutions for uniting the fragmented landscape of audiences, platforms, and devices. Learn how to connect the dots of the expansive media ecosystem—one built on screens to the Nth power. Learn more »

Network with already registered executives from American Express, Carat, Draftfcb, Elizabeth Arden, E*TRADE Financial, Hertz, L’Oréal, MasterCard, MediaVest Worldwide, Mindshare, Novartis, Pepsi, R/GA, Razorfish, Starcom, Starwood Hotels and Resorts, Sears Holdings, TransUnion, UNICEF, VH1, Vogue, YMCA of the USA, and many more.

Featured speakers include

Bob Bowman President and Chief Executive Officer, Major League Baseball Advanced Media Paul Greenberg Chief Executive Officer, CollegeHumor Media Kim Kadlec Worldwide Vice President, Global Marketing Group, Johnson & Johnson

Be Creative. Show Results. Be Known as a MIXX Awards Winner

Creativity and impact. Ideas and results. A lasting record of excellence beyond the dynamic, living-and-breathing interactive advertising ecosystem. The international IAB MIXX Awards commemorates best-in-class work and honors the teams and talent that push interactive advertising to new levels. It’s the only competition that evaluates all key facets of interactive marketing, including strategy, creative development and execution, media placement and integration, effectiveness, and ROI. View the 2011 IAB MIXX Awards Winners Gallery here. The early entry deadline is this Friday, May 4.
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Breakthrough Solutions: Need-to-Know Digital Video Industry Advancements

The first-ever Digital Video Rising Stars competition and the IAB Video Suite were launched at the 2012 IAB Digital Video Marketplace to an audience of more than 400 brand marketers, agency executives, and other media professionals gathered together to explore digital video advertising, an ecosystem with potential as boundless as its content.

• Digital Video Rising Stars It’s now the digital video industry’s chance to innovate new ad formats that will foster creativity and attract larger video ad spends across multiples screens. For inspiration, check out the Display Ad and Mobile Rising Stars winners. Then submit your own eye-opening brand opportunity. Email Risingstars@iab.net for more information.
  
  
• IAB Video Suite Overcome the technical complexities of digital video advertising and reach larger audiences more easily by aligning your campaigns and sites with the new IAB Video Suite. This set of technical specifications and protocols for in-stream video ad formats allows compliant ads to seamlessly play across multiple compliant publisher sites. It’s the first comprehensive update to IAB in-stream video advertising standards since 2008.

Long Tail Alliance to Reconvene in Washington, D.C.

On June 4 & 5, small publishers will unite for the fourth time at the nation’s capital to tell the stories of their small businesses to members of U.S. Congress, and to share tips and best practices with their counterparts from across the country. This year, they’ll also take a deep dive into tactics and strategies specific to growing their small businesses in the age of smartphones, tablets, and personal computers. To join the IAB and online entrepreneurs for the IAB Long Tail Fly-In: Driving Growth in the Multiscreen Era, register now. View highlights from last year.

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