IAB Reveals First-Ever List of Top Mobile Shopping Savvy U.S. Cities

Understanding the crucial role of mobile in marketers’ holiday strategies, IAB and its Mobile Marketing Center of Excellence released “Mobile Shoppers,” a report that looks at how consumers’ access to mobile data will inevitably influence both what they buy and where they buy it. In addition, the study unveils the first-ever ranking of the most mobile shopping savvy cities in the U.S. Houston, New York, and Atlanta took the lead, with the San Francisco/Bay Area missing the top 10 cut. Read more »  
 

The 2012 IAB Annual Leadership Meeting explores how digital media has reshaped the foundation of the advertising-based ecosystem from the transacting of two-dimensional physical products—time-and-space sales—to the multidimensional building of immersive, holistic experiences. That disruption has created enormous opportunities for brands and for media companies, as well as consumers—and brought with it enormous challenges, too.

Brands, advertising agencies, digital native companies, and transformed traditional media companies are continuously adapting their business models and infrastructures in order to thrive in this dynamic new world and connect deeply with consumers wherever they are. Learn from those who are setting the pace for the industry as they reinvent themselves for the future.

Dr. Magid Abraham, Ph.D. President, Chief Executive Officer, and Co-Founder, comScore Tom Bedecarré Chief Executive Officer, AKQA Susan Jurevics Senior Vice President, Global Retail CRM and Brand Marketing, Gryffindor, Sony Corporation of America   Geoffrey Moore Venture Partner, Mohr Davidow Ventures, Chairman Emeritus, TCG Advisors, The Chasm Institute and The Chasm Group Peter Moore Chief Operating Officer, Electronic Arts Dave Morgan Chief Executive Officer, Simulmedia   Rob Norman Chief Executive Officer, GroupM North America, and Chief Executive Officer, GroupM Interaction Worldwide Jimmy Pitaro Co-President, Disney Interactive Media Group

Save $100 before Friday, December 23.

David Doty Promoted to Executive Vice President, Will Oversee IAB’s Brand Marketing, Research & International Efforts

David Doty now becomes the IAB’s second Executive Vice President, alongside Executive Vice President and COO Patrick Dolan. Working under the ongoing leadership of IAB President and CEO Randall Rothenberg, Doty and Dolan will comprise the top-level management team of the IAB. With this new role, Doty will be responsible for the organization’s industry-wide brand marketing-related activities. In addition, while maintaining his duties as CMO leading marketing and events, Doty will oversee research as well as international efforts and partnerships. 
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IAB Ad Lab: Where the Digital World Comes Together

The IAB Ad Lab is a state-of-the-art multipurpose meeting and events center where the digital world comes together for case study presentations, networking receptions, research releases, roundtable discussions, product demonstrations, professional development classes, tech meetups, webinars, and more. Through the Ad Lab, the IAB and our partners will:

• Unveil new technology and new ideas
• Advance common interests, through thought leadership and networking
• Encourage innovation, collaboration, and education

Be at the forefront of technology and help power the continued growth of the interactive advertising industry. Get involved with the IAB Ad Lab today!

2012 IAB Events Calendar: Get Involved Now

IAB is recognized as the convening voice of the industry, hosting more than 25 must-attend events each year for brand marketers, agencies, and publishers. In 2011, nearly 7,000 media professionals, 40% at Vice President level or above, learned from and interacted with industry leaders through real-world case studies, in-depth debate and discussion, and networking sessions at IAB events. Expecting nothing less in 2012. Check out the 2012 events calendar. Save the dates now—and secure sponsorship opportunities early too.