DAA Releases Creative for Consumer Education Campaign: 
Your AdChoices

The Digital Advertising Alliance (DAA), a coalition of the nation’s leading media and marketing trade associations, including the IAB, has launched the ‘Your AdChoices’ public education campaign designed to inform consumers about interest-based advertising and how to take greater control of their online privacy.

Created pro bono by the Salt Lake City office of MRM, a McCann Worldgroup company, the campaign builds upon the DAA’s effort to develop and implement cross-industry best practices and effective solutions for the collection and use of data through its Advertising Option Icon. ‘Your AdChoices’ aims to build more trust among Internet users by explaining how online advertising works. Through a variety of banners, videos, the YourAdChoices.com web site, and other media, it explains how interest-based ads give consumers more of the personal experience they want in their digital interactions.

This effort follows the IAB’s ‘Privacy Matters’ campaign which launched two years ago as the inaugural effort to explain interactive advertising to the public. Thirty-two online publishers and ad networks committed more than 600 million impressions to the campaign, fueled by creative from the digital agency Schematic, media planning from Group M’s Mediaedge:cia, and ad serving from Atlas. ‘Privacy Matters’ helped lay the foundation for building a trusting relationship between the interactive advertising industry and digital media users. Read more »

New IAB Study Reveals ‘Data Divide’: Early Adopter Marketers Leverage Cutting-Edge Opportunities in Marketing Data, But Barriers Remain to Broader Use of New Practices

Continuing to demystify the myriad of digital data now available to marketers and online publishers, the IAB teamed with strategic consulting firm Winterberry Group to create a new study titled “From Information to Audiences: The Emerging Marketing Data Use Cases.” The findings are based on a survey of nearly 200 advertising and marketing industry thought leaders that showcases emerging data approaches and identifies key challenges to widespread adoption.
Read more »

Where are brands spending digital advertising dollars and why?

What results are brands looking for—and are they getting them?

How can brands benefit from the power of digital?

Find the answers at the IAB Case Study Road Show

San Francisco March 20 Los Angeles March 22 Detroit March 27

One day of case studies—and one million ideas. Hear from and ask questions to the marketer, agency, and publisher teams who are strategizing, then executing, outstanding cross-platform digital campaigns. The IAB Case Study Road Show details simply what works and why, simply the key nuggets of information that will move you ahead of the competition. Learn more »

Case studies include

• Diageo’s Smirnoff & Profero
  Building Real World Engagement and Sales Through Social Media
   
• Charles Schwab & Flite
  Marrying Real Time Content with Display for Maximum Brand Relevancy
   
• Energizer Holding’s Schick, Edelman Digital & BuzzFeed
  Harnessing Popular Culture to Optimize Brand Messages for Viral Distribution

The IAB Annual Leadership Meeting is the central thought leadership venue where senior voices from across the marketing and advertising ecosystem discuss, debate, and define the key issues facing the industry in the coming year. Join your peers in 2012 for a true industry conversation exploring how digital media has reshaped the foundation of the advertising-based ecosystem from the transacting of two-dimensional physical products—time-and-space sales—to the multidimensional building of immersive, holistic experiences. View the agenda.

Featured speakers include

Tom Bedecarré Chief Executive Officer, AKQA Susan Jurevics Senior Vice President, Global Retail CRM and Brand Marketing, Gryffindor, Sony Corporation of America Geoffrey Moore Author, Speaker, Advisor   Peter Moore Chief Operating Officer, Electronic Arts Rob Norman Chief Executive Officer, GroupM North America, and Chief Executive Officer, GroupM Interaction Worldwide Bill Wise Chief Executive Officer, MediaBank

Already registered are executives from Adobe; American Express; BBH New York; Cars.com; Chegg; eBay; Encyclopedia Britannica & Merriam-Webster; Ernst & Young; ESPN; Google; Hearst Media; Meredith Corporation; Microsoft; Hulu; Kelley Blue Book; MasterCard; Sony; The Martin Agency; Walt Disney Parks & Resorts; Wieden+Kennedy; Yahoo! and more.

Share this: