Keep Up With the User-Driven Revolution: IAB Mobile Marketing Center of Excellence Leads the Charge
The IAB Mobile Marketing Center of Excellence, led by Anna Bager as Vice President and General Manager, has made great strides pushing the industry to keep up with user expectations of mobile marketing since launching nine months ago. There's more to be done—improving expertise at ad agencies, more consumer access to flat-fee data packages, viable cross-media metrics—and Bager isn’t backing down. She addressed how agencies and brand marketers need to be working harder to catch up, consumer privacy issues, measurement, and much more in a recent Q & A session.
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 What do you see as the biggest hurdle or problem to overcome in the mobile marketing space?
Users are way more advanced than the companies are. They expect things
to work. They expect companies to have a mobile website. They expect to
find the app they’re looking for. They are more proactive, they’re
searching. Because of how personal it is consumers expect mobile
advertising to come to life as a service rather than as straight
advertising. We’re not totally there yet. Really, mobile is a
user-driven revolution. Marketers are beginning to come on board. They
are starting to include mobile into their marketing strategies, which is
really where it has to be. It’s really on the agency side that we need
better take up and better understanding. We need agencies to really
start innovating and promoting mobile to their clients.
Read the full Q&A here.
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Internet Ad Revenues Up 23% to $15 Billion in First-Half 2011
Internet ad revenues rose 23.2 percent—to a record $14.9 billion—in the first half of 2011, according to figures released in the IAB Internet Advertising Revenue Report conducted by PricewaterhouseCoopers. The rate of growth more than doubled year-over-year; last year’s first-half ad revenues of $12.1 billion represented an 11.3 percent increase over 2009. Revenues for the second quarter alone also reached new heights, increasing 24.1 percent to $7.7 billion. Read more »
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Last Chance: Networking and Thought Leader Insights at the MIXX Expo Marketplace
When the MIXX Conference sold out earlier than ever, IAB made room for more exclusive content in the free MIXX Expo Marketplace on October 3-4 in New York—alongside solutions providers there to help you do business better. The Spotlight Series, Digital Media's Best Storytellers on...Everything, happening in the Yahoo! Lounge, features digital advertising thought leaders sharing insights on the future of media, their personal 'worst pitch' anecdotes, and much more. Come ready for an intimate discussion with industry leaders you won't have access to anywhere else. Online registration is now closed but complimentary passes will be available onsite at the Crowne Plaza Hotel in Times Square.
| Monday, October 3 |
| 10:00AM - 10:15AM |
Ted Hope, Independent Film Producer
Steve Wax, Partner, Campfire, Ladies and Gentlemen, and ThirtySix
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3:30PM -
3:45PM |
Jonathan Mildenhall, Vice President, Global Advertising Strategy and Content Excellence, The Coca-Cola Company |
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| Tuesday, October 4 |
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| 10:15AM - 10:30AM |
Jean-Philippe Maheu, Worldwide Chief Executive Officer, Publicis Modem
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| 11:30AM - 11:45AM |
Ian Schafer, Founder and Chief Executive Officer, Deep Focus
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| 2:30PM - 2:45PM |
Andrew Solmssen, West Coast Managing Director, Possible Worldwide
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Making Measurement Make Sense Releases Five-Part Measurement Solution
The Making Measurement Make Sense initiative, a joint venture of the ANA (Association of National Advertisers), the IAB (Interactive Advertising Bureau), and the 4A’s (American Association of Advertising Agencies) has produced a five-part digital marketing measurement framework that brings the industry one big step closer to the creation of a cross-platform currency. The cornerstone is the first measurement principle: the move from a served impression to a viewable impression standard. This shift will enable advertisers to obtain information about impressions that are actually viewable by online consumers, rather than those that have simply been served whether seen or not. Read more »
Sherrill Mane of the IAB wrote about this achievement and why it’s of critical importance in Ad Age and Mediapost.
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New Digital Audio Advertising Overview Released
 During September’s Digital Audio Agency Day event, IAB released an update to the 2010 Digital Audio Advertising Platform Status Report. Digital audio ad revenues have increased by about 20 percent over the past year. Opportunities for innovative and creative digital ads abound as new streaming audio websites and mobile apps have entered the market. This report provides an overview of the digital audio advertising market, outlines the main audio ad formats, defines the basic value chain, and key players enabling audio advertising, offers an overview of the metrics behind digital audio advertising, and discusses opportunities and challenges that face the sector today. Read more »
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Save on BlogWorld & New Media Expo
BlogWorld & New Media Expo, the world’s largest social media event, is taking place at the Los Angeles Convention Center November 3-5. This event features over 200 speakers, three days of cutting-edge conference sessions, a resource-packed tradeshow, and great evening networking mixers. If you're serious about growing your audience, brand, business and online revenue with social media, blogging, podcasting, internet video or web TV, online communities, mobile social, internet radio, digital photography or new media content of any kind, you simply can’t afford to miss BlogWorld & New Media Expo. IAB Informer readers get a 20 percent discount with this exclusive code: IAB20. The discount code is good for any conference pass; that’s $300 off if you use it to purchase a Full Access pass! To register for BlogWorld, and for more information, please visit www.blogworldexpo.com.
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General Members
Local.com
Matomy Media
The Media Dash
Associate Members
Big Fish Games
Eyeview
LiveIntent
Mobsmith
Netbiscuits
Long Tail Alliance Members
9x9Cloud.tv
Energy People Connect
Natco Trading Corporation
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