IAB CEO Randall Rothenberg Voices Strong Support for Self-Regulation of Online Behavioral Advertising

In the March 21 New York Times Letter to the Editor, Rothenberg vigorously emphasized the dedication of the interactive advertising industry to the protection of consumer privacy by heralding the “safe, sane and simple” self-regulatory system enabled by the Digital Advertising Alliance. He was responding to a March 19 editorial, “A New Internet Privacy Law?” in which the newspaper called for stringent, unrealistic and harmful privacy legislation. Just days prior the Digital Advertising Alliance responded to the Senate Commerce Committee Hearing on the State of Online Consumer Privacy with a complementary message also in support of self-regulation.

Change the way you do digital by learning genuine, eye-opening “eureka moments” of major marketer, publisher and agency teams at your local IAB Case Study Road Show: Digital Media Success Stories. Each session is led by the minds behind the creation of outstanding integrated messaging and provides critical nuggets of insight you need to develop groundbreaking cross-platform interactive campaigns with your own team. And bring your questions—the intimate setting offers attendees plenty of time to engage with speakers and fellow audience members. Register now to go behind the scenes of campaigns from Hewlett-Packard, LinkedIn, Dell, CafeMom, Ford, Associated Press, Symantec, TubeMogul, SKECHERS, AudienceScience and more, depending on your location.

April 6, 2011 Chicago Followed by IAB.networking

April 12, 2011 Dallas Followed by IAB.networking

April 14, 2011 San Francisco Followed by IAB.networking

**And, join us after each event for drinks. IAB.networking is open to all area media professionals. Learn more on the Case Study Road Show registration page.

2011—In Full Swing: News From the IAB

• A new IAB survey, Interactive Ad IQ, revealed a significant gap between the level of sophistication of digital advertising platforms and how comfortable industry executives are in articulating the value of those platforms to media buyers and marketers.
• IAB announced eleven new board members with Peter Naylor, Executive Vice President, Digital Media Sales, NBC Universal, selected as Vice-Chair.
• Winners of the 2010 Sales and Service Excellence Awards were announced to honor those individuals and organizations that have excelled in interactive advertising sales.
• IAB launched the first-ever Data Council to provide a permanent forum for its members to address topics surrounding the collection and use of data in interactive advertising.
  

Call for Entries: IAB MIXX Awards Honoring Creativity & Impact in Interactive Advertising

Informer Readers: Save on ad:tech San Francisco—April 11-13, 2011

Discover the latest innovations in social media, mobile, search, e-mail, location-based marketing and more. Expect brilliant new insights and unique perspectives from industry thought leaders and interactive breakout sessions throughout the 3-day conference. Find the hottest digital marketing and advertising companies to network with and learn from on the expo floor. Whether you're a publisher, advertiser, marketer or business owner, ad:tech gives you the tools and the knowledge to succeed in an ever-changing interactive world.

Don’t miss:

1. Expert Keynote speakers like Arianna Huffington @ Huffington Post, Guy Kawasaki @Alltop and companies including Google, Groupon, LivingSocial and more!
2. Exciting networking parties with delicious food and drink
3. The most innovative companies on the expo floor to partner with

Don’t miss out. Register today! Use code SF11BIAB for 25% off!