About the MIXX Conference & Expo...

The MIXX (Marketing and Interactive Excellence) Conference and Expo, the Official Interactive Event of Advertising Week 2007, is the preeminent event for marketing and agency professionals and the publishers and technology firms who help drive their efforts.

MIXX 2.7 is a two day event that will focus on "Innovation in Interactive" stressing the "MIXX" of Content + Strategy + Channel and Marketer + Agency + Media Company. MIXX brings together top brand marketers, senior agency executive and the media companies, publishers and technology providers that are actively defining Interactive. This must attend program is the Official Interactive event of Advertising Week 2007 and is sure to be our best event ever.

MIXX delivers an unparalleled conference experience and is the ONE event that must be on your schedule to attend.

Conference attendees will enjoy keynotes, panels, breakout sessions, industry forecasts and an exhibit hall filled with an all-start line-up of vendors showcasing the latest advertising and marketing solutions. Additionally, our breakouts sessions, focused on specific issues facing marketers, agencies and publishers, enable personal and structured networking.

HERE ARE JUST SOME OF THE HIGHLIGHTS:

Keynotes:
American Express CMO John Hayes As Chief Marketing Officer responsible for Global Advertising and Brand Management Hayes is responsible for the company's focus on the customer and global marketing programs. Don't miss what this thought leader and market mover has to say about interactive.

Charlie Rose Interviews Seth Godin, Bestselling Author and Entrepreneur: Seth Godin is an entrepreneur and agent of change who has been called the "Ultimate Entrepreneur for the Information Age by Business Week". Don't miss Charlie Rose at his best as he interviews this multifaceted author and interactive guru.

The New Strategy:
Digital media has effectively leveled the playing fieldwith dramatically lower entry costs and a limitless potential for innovation. But it's only those leading practitioners who are learning that strategy, content and channel must be integrated from the inception of a marketing program. Don't miss what these experts have to say. Click here for more »

The Changing Landscape
Industry deals among, Google and DoubleClick, Microsoft and aQuantive, Yahoo! and Right Media and WPP and 24/7 have created much speculation about the future landscape of our industry. For the first time ever on one stage, here from the CEO's at all the acquired companies as they discuss the impact of their individual deals and the cumulative effect on data analysis, the competition for leveragable marketing insights and achieving media optimization. This session will help define the future of interactive media and is a must attend for all industry participants. Click here for more »

Burger King, Crispin Porter+Bogusky and Xbox A Case Study in Collaboration:
The "MIXX" of strategy+content+channel, and the collaboration of marketer+agency+media is critical to success in interactive. This session will break down the Burger King Xbox King games, a superb example of how these partnerships work and how to take their learning and create value for your brand. Click here for more »

The Conference is held at the Crowne Plaza Hotel in New York. Click here for more »

The MIXX Exhibit Hall: INNOVATION IN INTERACTIVE IN ACTION:

The MIXX Exhibit Hall features an all-star line-up of exhibitors showcasing the latest advertising and marketing technologies and solutions. As an Exhibit Hall attendee, you also have the opportunity to attend the sponsored workshop sessions. REGISTER NOW for your FREE Exhibit Hall Pass or view the Exhibit Hall Agenda

Produced by: To sponsor or exhibit at the official interactive event of Advertising Week 2006, please contact Andrew Q. Kraft at andrew@iab.net.	Presenting Sponsor
	Premier Sponsor
	Premier Sponsor
	View the complete list of MIXX Sponsors »

The two-day event culminates with a spectacular multi-media creative showcase celebrating the winners of the MIXX Awards, the only awards that celebrate the best mix of creativity and effectiveness in interactive advertising. The MIXX Awards judges all facets of a marketing campaign - including creative development and execution, ROI, media placement and integration. The coveted MIXX Awards are judged by an independent panel of highly acclaimed brand marketers who have direct control and influence over some of the largest advertising budgets in the industry.