Make Your Life Easier. Understand The Progress In The War On Discrepancies.

The IAB Ad Operations Summit demonstrates—with a 360 degree approach—the tools and tactics being executed on the path to total efficiency. Together, agencies and publishers have waged a war—to identify discrepancies, to reduce them, to ultimately protect the revenue they are stripping. Explore the issues from all sides and then learn how to implement best practices that will help you do better business and make your work indispensible.

Agenda highlights include:

• Down With Discrepancies: An Impression Exchange Solution
• Demo: Ad Load Performance Scoring
• On Account of the Ad Units—Creatives On What’s Working, What’s Not and What’s Next
• Yours, Mine, Ours?—Who Controls the Data & Why It Matters

Featured speakers include:

David Cohen Executive Vice President, U.S. Director, Digital Communications, Universal McCann

Adrian D'Souza Director, Advertising Operations, Google

Julian Zilberbrand Vice President, Group Director, Technology and Ad Operations, MediaVest USA

Register now at www.iab.net/adops2009. Ad agency executives may qualify for a complimentary pass, but act quickly, quantities are limited.

IAB Issues Open Letter to FTC to Rescind Blogger Rules; Challenges Constitutionality

On October 15 the IAB called on the Federal Trade Commission (FTC) to withdraw recently issued enforcement guidance regarding the opinions and commentary of bloggers and other participants in social media, saying the rules unfairly and unconstitutionally impose penalties on online media for practices in which offline media have engaged for decades. In an open letter to FTC Chairman Jon Leibowitz, Randall Rothenberg, the President and CEO of the IAB, said the FTC’s distinction between offline media and online media is “constitutionally dubious.” Read more »

A sold-out crowd of marketers, agencies, publishers and technology professionals took part in IAB’s MIXX 2009 on September 21-22, which championed a creative revolution in online marketing that would deliver emotionally resonant and culturally significant digital advertising. Echoing throughout the event were the recurring themes of quality content, giving the power to the consumer, transcending all platforms, blurring the lines between advertising and entertainment and ultimately finding the right union of art and science in advertising. Read more, find out what breaking news was released onstage, and view video clips and photos here »

MIXX Awards Recognize Creativity in Interactive Advertising

Digital media have altered the traditional relationships among marketers, agencies and media companies—and even with consumers themselves. Nowhere is this more apparent than in the roster of winners of the fifth annual IAB MIXX Awards. The only advertising awards that honor innovation and impact, this year’s MIXX Awards—selected by a prestigious panel of senior executives from brands, agencies and media companies—highlighted the breadth of opportunities as well as the creative revolution that is transforming the way professionals craft and consumers experience advertising. The winners were announced during a multimedia extravaganza hosted by Saturday Night Live veteran Jim Breuer. Read more »

View all the winning creative in the
2009 MIXX Awards Winners Gallery.

Internet Ad Revenues at $10.9 Billion for First Half of 2009

The IAB and PricewaterhouseCoopers LLP released the IAB Internet Advertising Revenue Report for the first half of 2009. U.S. Internet advertising revenues were at $10.9 billion in that period, a 5.3% decline from the same period in 2008.

Search and display-related advertising continue to represent the largest percentages of overall interactive advertising spend. Search revenues amounted to more than $5.1 billion for the first six months of 2009, up slightly from that same period in 2008. Display-related advertising—which includes display ads, rich media, digital video and sponsorship—totaled nearly $3.8 billion in the first six months of 2009, showing a relatively modest 1.1% decline from the same period in 2008. Digital video continues to experience robust growth with a 38% increase from the first half of 2008. Read more »

IAB Provides First-Ever Direction to Lead Generation Industry for the Secure Storage of Consumer Data

As consumers are sharing ever more details about themselves to obtain personalized information, products and services, it is critical that industries working with consumer data maintain the highest standards of security for the storage of that information. To provide a framework for monitoring security vulnerabilities, threats and potential fraud, the IAB released “Online Lead Generation: Data Security Best Practices,” a guide that ensures the safety and security of consumers’ personally identifiable information. Read more »

“Long Form Video Overview” Advances IAB Commitment to Growth of Digital Video

Long form video is forecasted to be the driving factor in the growth of digital video advertising over the next five years. Continuing its leadership role in developing standards, guidelines and best practices in the growing digital video advertising marketplace, the IAB released “Long Form Video Overview,” the latest tool to help marketers and agencies better understand and make the most of digital video as a marketing platform. Long form video, as defined by the IAB‘s Digital Video Committee, is any professionally produced or user-generated video lasting longer than 10 minutes and consisting of a content arc with a beginning, middle and end. Read more »

Final In-Game Advertising Measurement Guidelines Released

Online gaming experiences are an increasingly important leisure activity for consumers of all ages, and marketers and game publishers have grappled with the best way to measure the time users spend playing those games. To bring clarity to the process of buying and selling in-game advertising and to establish a standard methodology for counting impressions, the IAB released, after a 30-day public comment period, final In-Game Advertising Measurement Guidelines. The guidelines cover dynamic, in-game advertisements that appear in PC or console-based games. Read more »