IAB Tells Congress Privacy Bills May Harm Business and Consumers

The IAB’s Vice President of Public Policy Mike Zaneis, testified before the U.S. Congress on July 22. He expressed the advertising industry's serious reservations about two legislative proposals that jeopardize the Internet and the interactive advertising that has made possible an explosion of new information, communications and entertainment. On July 19, Illinois Representative Bobby Rush, Chairman of the Subcommittee on Commerce Trade and Consumer Protection, introduced HR 5777, the Best Practices Act. It followed the release of a discussion draft of privacy legislation made last May by U.S. Representatives Rick Boucher, Chairman of the Subcommittee on Communications, Technology, and the Internet, and Cliff Stearns, Ranking Member of the Subcommittee. The hearing covered both proposals. Find complete coverage of the IAB’s public policy initiative, including video of the recent testimony, the IAB’s analysis of both draft bills and much more here.

Each September the IAB brings together the brightest minds in the interactive space for the MIXX Conference & Expo—the preeminent digital marketing event of the year. The always sold-out gathering draws marketers, ad agency executives and publishers to debate the hottest trends and shape the future of the dynamic media marketplace. This year, MIXX explores the transformative cultural shift triggered by interactivity being infused into every aspect of our daily lives. Register now to guarantee you’ll be there.

Speakers Include
Nick Denton Founder, Gawker Media	David Moore Chief Executive Officer, Founder, Chairman, 24/7 Real Media, Inc., A WPP Company	Charlie Rose Journalist
Barry Salzman Managing Director, Media and Platforms, Americas, Google	Sheryl Sandberg Chief Operating Officer, Facebook	Tim Westergren Founder, Chief Strategy Officer, Pandora

Pandora in your car, Netflix streaming to your TV, a library of media applications on your tablet—the surge of interactive into every corner of our lives creates enormous opportunities and challenges for brands, media companies and content creators who need to learn to navigate this intensely personalized and fragmented landscape.

If everything is everywhere for everyone, how do you stand out? MIXX tackles the heavy questions.

Learn more at www.mixx-expo.com.

Brand marketers and ad agency executives may qualify for a complimentary pass. Request a pass here or register now to save.

IAB Highlights Mobile Advertising’s Leading Edge With White Paper and Event

The IAB released “Prevailing Mobile In-Application Advertising Formats,” the industry’s first benchmark for ad formats currently offered in mobile applications. The announcement was made on July 19 at the IAB Mobile Marketplace, an annual event held in New York City focused on providing expert and actionable insight from brands, agencies and publishers on buying and selling, and solving the challenges of, one of the most rapidly evolving forms of digital advertising. Read the complete event recap here.

The “Prevailing Mobile In-Application Advertising Formats” document summarizes the results of a survey of IAB member companies, showcasing current trends in mobile advertising and covering the seven major mobile/portable application platforms: Android, Blackberry, iPad, iPhone/iPod Touch, Palm, Symbian and Windows Mobile. Some of the key components of “Prevailing Mobile In-Application Advertising Formats” include:

• An overview of the most common ad formats currently being sold by mobile app publishers
• The points of emerging similarities and differences in ad sizes among app providers
• The launch of a resource that the IAB will regularly update to help the advertising marketplace keep abreast of widely available ad formats as well as emerging trends as they develop