Ad networks and exchanges are rapidly changing and growing, greatly impacting the interactive advertising marketplace. Learn how to navigate the space with help from expert presenters, in-depth case studies and a look at what the future holds at the IAB Networks & Exchanges Marketplace. You can’t afford not to understand this evolution.

Sessions include:
Deconstructing the Landscape
Marketplace Meetings—Get to Know Networks & Exchanges
Case Studies from the Trenches
Data, Transparency and Privacy
Breaking Down the Dollar: Where’s the Margin?
Looking Forward: RTB, DSP…OMG!?!

Learn more at www.iab.net/ne2010.

Register before Friday, April 9, to save $100. A very limited number of complimentary passes are available for qualified marketers and agencies.

Professional Development On-Demand—At Your Convenience

Take advantage of IAB training programs any time, any place. IAB Professional Development courses are now available online (in beta), divided into 15-20 minute modules that easily fit into a busy schedule.

IAB Professional Development leverages the expertise of IAB members and staff to deliver cutting-edge training on the latest tools, techniques and best practices in interactive advertising. Each low-cost, high-output session delivers the skills you need to succeed in the rapidly changing digital landscape. Courses count toward the IAB Certificate in Interactive Advertising. Read more »

That’s a Wrap (For Now!)

The inaugural IAB Case Study Road Show crossed the country with three full-house events in March, hitting San Francisco, Dallas and Chicago. The new event series, which will continue later in the year, responds to the growing surge of interest in the best interactive advertising campaigns, presented in case study format by the marketers, agencies and publishers responsible for crafting groundbreaking cross-platform messages. The small, intimate learning environment allows for plenty of interactivity between the presenters and audience, providing valuable takeaways to help attendees with strategy and execution. Stay tuned for details about events in Atlanta and New York. Check out the agendas for past sessions »

IAB Hosts Interactive Advertising’s First-Ever Ad Verification Summit

Seeking to lend order and clarity to an increasingly important yet confusing component of the interactive advertising ecosystem, the IAB convened the interactive industry’s first interdisciplinary forum on ad verification companies and technologies on March 19. “Ad Verification Day: An Introduction and Discussion of Methodologies,” held in New York, welcomed an invited roster of interactive industry executives representing marketers, agencies, publishers, ad networks and technology companies. The IAB, which represents the interests of the sellers of the interactive advertising industry, has been a driving force in creating transparency in and removing friction from all stages of the interactive advertising buying process. Read more »

Revenue: The Next Wave
IAB Annual Leadership Meeting 2010—Ecosystem 2.0

The IAB welcomed 650 leaders of the interactive marketing and advertising ecosystem to the 2010 Annual Leadership Meeting, Ecosystem 2.0: Revenue the Next Wave, in Carlsbad, CA, in late February. The event, now in its third year, has quickly become the central thought leadership venue for senior voices in the marketing and advertising ecosystem to discuss, debate and define the key issues facing the industry in the coming year. Read the complete event recap, see photos and watch video clips here »

2010—In Full Swing

At the Annual Leadership Meeting, the IAB recognized members for sales and service excellence, announced the final release of the “Standard Terms and Conditions Version 3.0,” presented its 2009 Annual Report and introduced several new initiatives.

IAB Announces Winners of Annual Sales and Service Excellence Awards
The winners of the IAB 2009 Sales and Service Excellence Awards were recognized at the Annual Leadership Meeting. The Sales Awards honor IAB members for outstanding performance and leadership in interactive advertising sales. IAB Service Excellence awards honor outstanding member contributions to IAB industry-related initiatives. Read more and view the list of winners here »

IAB and 4A’s Release Finalized “Standard Terms and Conditions Version 3.0” for the Interactive Industry
The IAB and the American Association of Advertising Agencies (4A’s) announced on February 22 that the “4A’s/IAB Standard Terms and Conditions Version 3.0” (Ts&Cs) have been finalized and are ready for adoption throughout the interactive industry. This first update to the voluntary standard advertising contract since 2002 helps the industry realize important efficiency improvements and will become the standard by which media companies and agencies or advertisers expedite the most common types of interactive media buys. Read more »

IAB Recaps 2009 in Annual Report
In 2009 the IAB made strategic financial decisions that enabled the organization to weather increasingly stormy economic headwinds even as we maintained the value of membership and the quality of our services and events portfolio. Though the year was not without its challenges, we are pleased to report that IAB emerged from a most challenging economic environment in a strong financial position to deliver on our mission. At the end of 2009, IAB not only ran a small surplus but we were also able to make a few strategic investments that put us on a good footing as 2010 began. Read more »

IAB Networks & Exchanges Committee Develops Guidelines and Proposes Compliance Program
In a move that standardizes the information networks and exchanges provide to advertisers, enhances buyer control over placement and context and builds brand safety, the IAB released “Networks & Exchanges Quality Assurance Guidelines” for public comment. These guidelines provide full understanding of the sources and types of inventory offered, and the context and content surrounding advertising.Read more »

IAB Unveils “Social Media Buyer’s Guide,” A How-To Primer for Marketers and Agencies
The IAB released the industry’s first-ever “Social Media Buyer’s Guide,” a resource that guides marketers and agencies through the social media advertising buying process and, specifically:

• Details the steps involved in planning a social media campaign to meet both strategic and tactical marketing objectives
• Defines the different social media platforms that are in the market
• Provides case studies to illustrate successfully executed real-world campaigns
• Summarizes the pricing models available to purchase social media and the metrics used to evaluate success.

Read more »

IAB Unveils “An Interactive Television Advertising Overview”

The IAB released “An Interactive Television Advertising Overview,” the latest in its series of comprehensive Platform Status Reports aimed at educating marketers, agencies and publishers on the state of interactive advertising platforms. The document provides:

• An overview of the U.S. interactive television market, including audience segments and specific advertising options for reaching those consumers
• Key definitions and nomenclature used in interactive television and specific campaign metrics
• Case studies that highlight the available interactive television advertising products
• An overview of the different providers of interactive television advertising and their respective capabilities
• An explanation of key technological and strategic challenges facing interactive television

Read more »

IAB Kicks Off “Interactive Insider”—New Members’ Only Online Resource—With “Seller’s Guide” Series

The IAB launched the “Interactive Insider,” a specialized area of iab.net the provides sales tools and thought leadership exclusively to IAB members. This new service premieres with the release of the “IAB Seller’s Guide: Automotive Industry” the first in a series of guides that will be available exclusively within “Interactive Insider.” Read more »