THREE GREAT WAYS TO MIXX IT UP DURING ADVERTISING WEEK 2005 MIXX CONFERENCE, EXPO AND AWARDS:

The MIXX Conference and Expo is THE interactive event to attend during Advertising Week 2005. These days it isn’t about whether to use Interactive Advertising, but HOW! The MIXX Conference will expose you to better ways to reach your audience, to build more immersive brand experiences and to achieve more effective results from your advertising dollars. And the MIXX Exhibit Hall is filled with exhibitors showcasing the latest technologies and services that will propel you ahead of your competition.

An unparalleled line-up of keynotes:
DAY ONE:
	Yusuf Mehdi, Senior Vice President, MSN Information Services & Merchant Platform view bio
The Masterminds Behind Audi’s Art of the H3ist Campaign:
	Stephen Berkoz, Director of Marketing Audi of America view bio		Brad Brinegar, President and CEO McKinney view bio
	Lee Newman, Group Account Director McKinney view bio
DAY TWO:
Charlie Rose interviews Tom Freston, Co-President and Co-COO, Viacom
	Charlie Rose Journalist view bio		Tom Freston, Co-President and Co-COO, Viacom view bio
The 2010 Media Landscape:
	Jon Miller, Chairman and CEO, America Online view bio		Mark Rosenthal, Chairman and CEO, IPG Media view bio

MIXX Conference:
Qualified marketers and agency professionals attend FREE – click here to see if you qualify. Or register now at www.mixx-expo.com

MIXX Exhibit Hall:
The Exhibit Hall is FREE to all attendees if you register prior to the conference, so register now at www.mixx-expo.com

A Fantastic MIXX of speakers and programming over 2 days:

For a full agenda, please visit: www.mixx-expo.com/agenda/

The Critical MIXX: Recognition + Celebration The submissions for the coveted MIXX Awards are in! The response by agencies and marketers has been fantastic and we now look forward to celebrating the teams and talent that have pushed Interactive marketing and advertising to unprecedented levels.
	Join us on Sept 27th for the MIXX Awards Gala where the winners will be honored with a spectacular multimedia showcase of their work. And if that’s not enough, the “flat-out hilarious” comedian and actor Richard Jeni will act as host and entertain you.
Don’t wait, register today for the MIXX Awards Gala at www.mixx-awards.com. MIXX Awards: Don’t wait, register today for the MIXX Awards Gala at www.mixx-awards.com and save $100 on MIXX Awards Gala Registration when you sign up for both the MIXX Conference and the MIXX Awards.

SAVE THE DATE FOR IAB FALL EVENTS:

OCTOBER 17TH - IAB AD OPERATIONS SUMMIT:
The IAB Ad Operations Summit is an exclusive invitation-only summit for senior level operations, finance and technology executives from interactive media companies. The summit’s focus this year is “Maximizing Revenue and Profitability”. Attendees will hear from industry experts and share best practices on how to impact revenues and profitability through operations and technology. Topics will include: Inventory Management, Yield Management, Agency/Marketer Relations, Compliance and Regulatory Issues, The Human Element of Ad Ops, Changing Needs of Data, Issues and Standards.

Ad Operations Advisory Board:
The IAB would like to thank the industry leaders who worked hard to form our advisory board, as follows:
Eric Picard, Ad Production Planning, MSN
Michael Smith, Vice President, General Manager of Operations, Forbes.com
Todd Teresi, Vice President, Sales Operations, Yahoo! Inc.
Shayne Mihalka, SVP & GM Ad Server, Fastclick.com
Karl Gamester, Vice President, AOL Media Networks
Joe Apprendi, CEO, Falk eSolutions
Lorne Brown, President/Co-Founder, Operative
Jack Smith, Vice President Product Strategy, 24/7 Real Media
Matthew Goldstein, Vice President of Ad Operations, MTV Networks
Sarah Weisinger, Director, Revenue Operations and Strategic Services, Disney Interactive
Doug McFarland, Executive Vice President and General Manager, Eyeblaster
Doug Knopper, Senior Vice President and General Management, Ad Management, Doubleclick Inc. Chris DiCosmo, Manager Ad Operations, USAToday.com
Ben Reid, Vice President Sales Operations, About.com

For more information, please visit www.iab.net/adoperations2005.
For sponsorships, contact ed@iab.net

OCTOBER 19th - IAB ANNUAL MEETING:
This exclusive, members-only event brings interactive industry leaders together to discuss the most critical online issues. It includes a review of the year’s accomplishments, research, and challenges, as well as sessions created specifically to help IAB members increase advertising sales. The IAB Annual Meeting is an exceptional opportunity to share ideas, relate experiences, and learn from your peers.

Annual Meeting Advisory Board:
The IAB would like to thank the industry leaders who worked hard to form our advisory board, as follows:
Thomas Arrix, Senior Vice President, Ad Sales, Univision
Bill Flatley, Chief Advertising Officer, Forbes.com
Walker Jacobs, Vice President Sales, Reuters
Riley McDonough, Senior Vice President. Consumer Markets, WebMD Health
Peter Naylor, Senior Vice President, Sales, iVillage
Patricia Mitchell, Vice President, Real Cities and National Sales, Knight Ridder Digital
Vikki Neil, Director of Online Marketing/News Papers, Scripps
Betty Park, Senior Manager, Yahoo Search
Lorraine Ross, Vice President Sales, USAToday.com
Chris Theodoros, Director of Industry Initiatives, Google
Lauren Wiener, Managing Director, Meredith Interactive Media
Mickey Wilson, Vice President, CNET Networks
David Yavanno, Executive Vice President & General Manager, ValueClick

For more information, please visit www.iab.net/annualmeeting2005.
For sponsorships, contact ed@iab.net

NOVEMBER 1ST – IAB LEADERSHIP FORUM: AGENCY SUMMIT
Creative. The Mission Critical Component - This event is programmed specifically for advertising agency professionals and senior brand marketers. You have the right budget allocations for each medium. Your media plan is well targeted and well planned. You know your audience. Your launch date is strategically picked and you hit the date. Yet, you still fail. Sales are lower than projected. Brand recognition is nowhere. You’re stumped. This one day event focused on Creative as being mission critical in Interactive is intended to showcase cutting-edge campaigns and educate agency executives and marketers on the importance of pushing boundaries with creative and achieving true integration.

For more information, please visit www.iab.net/agencysummit2005.
For sponsorships, contact ed@iab.net