The IAB currently maintains three types of industry guidelines:
- Measurement guidelines, for which companies’ methodologies are audited by a third party
- Ad network & exchange quality assurance guidelines to provide brand safety to advertisers, for which companies self-certify
- Ad standards, which relate to creative formats and ad serving, for which companies self-certify
IAB members compliant with these three types of guidelines are listed in the charts on this page. Read more about IAB compliance and certification programs.
Measurement Audited and Certified Companies
Below is a status report on companies that have completed the auditing and certification process for IAB measurement guidelines, or that have committed to a deadline to do so. Those companies that have completed the process are now in complete compliance with the specified measurement guidelines. If you are an IAB member and you would like to be listed here, please instruct your engaged auditor to send a letter to Jessica@iab.net. For more information on measurement certification, click here.
| Company Name | Click Measurement | Web Impression Measurement |
Digital Video Commercials |
Rich Media | Audience Reach |
Mobile Web Ad Measurement |
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| 24/7 Media |
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| Adap.tv |
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| Adconion Media Group |
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| AdJuggler |
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| AD TECH US, Inc. |
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| AOL |
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| AppNexus |
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| APT from Yahoo! |
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| Atlas Media Console |
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| Atlas Ad Manager |
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| CBS Interactive |
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| Centro Brand Exchange |
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| Cobalt, an ADP company |
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| DoubleClick |
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| eBay |
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| Freewheel |
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| Glam Media |
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| Innity |
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| Markit On Demand |
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| MediaMind |
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| Mediaplex (a ValueClick company) |
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| Microsoft |
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| Morningstar |
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| Network World, Inc. (a division of IDG) |
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| OpenX Technologies, Inc. |
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| PointRoll |
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| PriceGrabber (with Experian Marketing Services) |
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| Pulse 360 |
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| Red Loop Media |
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| Smart AdServer |
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| Turner Broadcasting Systems, Inc. |
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| Univision Interactive Media |
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| Walt Disney Internet Group |
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| Yahoo! |
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| Yahoo!’s Right Media Exchange |
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| Group 2 - Committed | ||||||
| Cobalt |
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| TruEffect |
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IAB Quality Assurance Guidelines Certified Networks
Networks & Exchanges that voluntarily agree to be certified against these guidelines are providing marketers & agencies with a standardized approach that is designed to make buying easier and to give increased control over where ads are placed. Marketers & Agencies will have greater brand safety assurances that ads will not appear next to content that they decide is inappropriate. For more information on the IAB Networks and Exchanges Quality Assurance Guidelines, click here.
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24/7 Media’s Real Media Group Adap.tv Adconion Adtegrity AOL/Advertising.com AudienceScience BrightRoll |
Burst Media Casale Media CPX Interactive EZTarget Media Google, Inc. IDG TechNetwork Matomy Media |
Microsoft Advertising PulsePoint Rocket Fuel Specific Media SpotXchange The Goodway Group Tremor Video |
Univision Interactive Media ValueClick Media Videology Yahoo! YuMe |
IAB Ad Standards Compliant Companies
This set of IAB standards and guidelines give advertisers and their agencies the ability to develop advertising content with consistent specifications that are accepted by most leading interactive publishers. This leads to greater efficiencies for the online ad-creation and media-buying communities, thereby increasing the value of doing business with IAB compliant publishers. For more information on the IAB Ad Standards compliance click here.
|
Company |
Rich Media |
UAP |
Digital Video |
VAST |
VPAID |
MRAID | MRAID 2.0 |
|---|---|---|---|---|---|---|---|
| 24/7 Media |
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| About, Inc. |
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| AccuWeather.com |
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| Adap.tv |
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| adBrite, Inc. |
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| Adconion Media Group |
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| Addroid |
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| Adify |
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| AdoTube |
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| ADTECH |
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| Adtegrity.com |
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| AOL |
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| AudienceScience |
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| Auditude |
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| BabyCenter |
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| Beliefnet, Inc. |
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| Bizo |
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| BlackArrow, Inc. |
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| blinkx |
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| Blip Networks, Inc. |
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| BrandAds |
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| Brand.net |
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| Break Media |
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| Brightcove |
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| BrightRoll |
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| Burst Media Corporation |
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| Caring.com |
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| Cars.com |
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| Casale Media |
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| CBS Interactive |
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| Celtra |
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| ChoiceStream, Inc. |
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| CMG Digital |
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| CNN.com |
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| Collective |
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| CPX Interactive |
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| Disney Interactive Media Group |
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| DoubleClick, Inc. |
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| Edmunds.com |
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| Embee Mobile |
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| Extreme Reach |
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| Eyeview Inc. |
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| Flashtalking Inc. |
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| Fox News Channel |
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| FreeWheel |
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| Glam Media |
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| Goldspot Media |
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| goviral |
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| Greystripe |
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| Grooveshark |
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| Hiro Media |
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| Hulu |
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| Innity |
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| Innovid |
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| InsightExpress |
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| Interactive One |
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| Intermark Media |
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| Jivox Inc. |
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| Joost |
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| Kelley Blue Book |
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| Kontera Technologies, Inc. |
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| LinkedIn, Inc. |
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| Liquidus |
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| LiveRail |
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| Mansueto Ventures: Inc. & Fast Company |
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| Martha Stewart Living Omnimedia |
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| Medialets, Inc. |
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| MediaMind |
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| Mediaplex |
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| Microsoft Advertising |
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| Mixpo |
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| Mojiva |
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| MyWebGrocer |
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| Pandora Media, Inc. |
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| Phluant Mobile |
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| PointRoll |
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| PubMatic |
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| PulsePoint |
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| Punto New Media |
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| RadiumOne |
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| Specific Media |
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| Spongecell |
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| SpotXchange |
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| Steel Media, Inc. |
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| Telemetry |
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| The Business Insider |
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| The Google Content Network |
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| The New York Times Company |
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| The Sales Athlete, Inc. |
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| The Weather Company |
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| Thomson-Reuters |
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| Time Inc. |
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| Tremor Video |
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| Tribune Company |
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| TubeMogul |
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| Undertone Networks |
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| Univision Interactive Media |
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| US News & World Report |
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| USAToday.com |
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| ValueClick Media |
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| Vibrant Media |
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| VideoHub (Tremor Video) |
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| Vindico Group |
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| Western Communications |
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| World Wrestling Entertainment, Inc. |
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| WorldNow |
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| Yahoo!, Inc. |
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| YouTube |
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| YuMe |
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