IAB Certification & Compliance Programs: Company List

The IAB currently maintains three types of industry guidelines:

  • Measurement guidelines, for which companies’ methodologies are audited by a third party
  • Ad network & exchange quality assurance guidelines to provide brand safety to advertisers, for which companies self-certify
  • Ad standards, which relate to creative formats and ad serving, for which companies self-certify

IAB members compliant with these three types of guidelines are listed in the charts on this page. Read more about IAB compliance and certification programs.

Measurement Audited and Certified Companies

Below is a status report on companies that have completed the auditing and certification process for IAB measurement guidelines, or that have committed to a deadline to do so. Those companies that have completed the process are now in complete compliance with the specified measurement guidelines. If you are an IAB member and you would like to be listed here, please instruct your engaged auditor to send a letter to [email protected]. For more information on measurement certification, click here.

Company Name Click Measurement Web Impression Measurement Digital
Video Commercials
Rich Media Audience Reach Mobile
Web Ad Measurement
Auditor
24/7 Media            
Adap.tv          
Adconion Media Group            
AdJuggler            
AD TECH US, Inc.          
AOL          
AppNexus          
APT from Yahoo!          
Atlas Media Console          
Atlas Ad Manager            
CBS Interactive          
Centro Brand Exchange        
Cobalt, an ADP company        
DoubleClick          
engage:BDR   BPA Worldwide
Freewheel        
Glam Media            
Google          
Innity      
Innovid        
Markit On Demand        
MediaMind      
Mediaplex (a ValueClick company)      
Microsoft          
Morningstar            
OpenX Technologies, Inc.    
PointRoll        
Pulse 360            
Smart AdServer    
TruEffect        
Turner Broadcasting Systems, Inc.          
Univision Interactive Media          
Walt Disney Internet Group          
Yahoo!      
Yahoo!’s Right Media Exchange            
YP.com        

Suggested Auditors

IAB Quality Assurance Guidelines Certified Companies

Companies that voluntarily agree to be certified against these guidelines are providing marketers & agencies with a standardized approach that is designed to make buying easier and to give increased control over where ads are placed. Marketers & Agencies will have greater brand safety assurances that ads will not appear next to content that they decide is inappropriate. For more information on the IAB Quality Assurance Guidelines, click here.

IAB Ad Standards Compliant Companies

This set of IAB standards and guidelines give advertisers and their agencies the ability to develop advertising content with consistent specifications that are accepted by most leading interactive publishers. This leads to greater efficiencies for the online ad-creation and media-buying communities, thereby increasing the value of doing business with IAB compliant publishers. For more information on the IAB Ad Standards compliance click here.

Company

Rich Media

UAP

Digital Video

VAST

VPAID

MRAID MRAID 2.0
24/7 Media            
A&E Television Networks
Aarki      
About, Inc.          
AccuWeather.com    
Adap.tv        
Adconion Media Group  
Addroid          
AdGent Digital      
Adify        
AdoTube    
AdSpruce (IAB UK)            
ADTECH    
Adtegrity.com            
Adventive          
Advertising Age            
Affle (IAB Singapore)
AOL      
AudienceScience          
Auditude    
BabyCenter        
Beliefnet, Inc.    
Bizo        
BlackArrow, Inc.          
blinkx          
Blip Networks, Inc.      
BrandAds  
Brand.net        
Break Media        
Brightcove    
BrightRoll      
Burst Media Corporation    
Caring.com          
Cars.com    
Casale Media        
CBS Interactive        
Celtra          
Channel Factory
ChoiceStream, Inc.    
Clipcentric, Inc.      
CMG Digital        
CNN.com        
Collective    
Coull      
CPX Interactive    
Digitalsunray Media
Disney Interactive Media Group        
DoubleClick, Inc.    
Edmunds.com      
Embee Mobile      
engage:BDR        
Extreme Reach          
Eyeview Inc.    
Firefly Video, a div. of Exponential            
Flashtalking Inc.  
Fox News Channel      
FreeWheel      
Glam Media  
Goldspot Media        
goviral          
Greystripe            
Grooveshark            
Hiro Media        
Hulu        
Innity    
Innovid    
InsightExpress    
Interactive One      
Intermark Media            
Jivox Inc.      
Joost    
Kelley Blue Book          
Kontera Technologies, Inc.    
Kargo    
The Kwanko Group (IAB Spain)          
LinkedIn, Inc.        
Liquidus            
LiveRail        
Mansueto Ventures: Inc. & Fast Company      
Martha Stewart Living Omnimedia        
Medialets, Inc.            
MediaMind  
Mediaplex            
Microsoft Advertising    
Millennial Media      
Mixpo      
Mocean Mobile          
Mojiva      
MyWebGrocer            
News Distribution Network      
Ooyala          
Opera MediaWorks        
Pandora Media, Inc.          
Phluant Mobile            
PointRoll    
PubMatic            
PulsePoint      
Punto New Media    
RadiumOne            
Rhythm New Media          
Selectable Media      
Smart AdServer          
Specific Media    
Speed Shift Media            
Spongecell        
SpotXchange      
Steel Media, Inc.        
Tapjoy, Inc.            
Telemetry          
The Business Insider        
The Google Content Network        
The New York Times Company      
The Sales Athlete, Inc.    
The Weather Company  
Thomson-Reuters    
Time Inc.          
Torrential          
Tremor Video    
Tribune Company          
TubeMogul        
Twitch    
Undertone Networks      
Univision Interactive Media    
US News & World Report    
USAToday.com        
ValueClick Media    
Vibrant Media      
VideoHub (Tremor Video)    
Vindico Group    
Western Communications            
World Wrestling Entertainment, Inc.      
WorldNow        
Xaxis      
Yahoo!, Inc.    
YouTube          
YuMe        
ZEDO, Inc.