IAB Certification & Compliance Programs: Company List

The IAB currently maintains three types of industry guidelines:

  • Measurement guidelines, for which companies’ methodologies are audited by a third party
  • Ad network & exchange quality assurance guidelines to provide brand safety to advertisers, for which companies self-certify
  • Ad standards, which relate to creative formats and ad serving, for which companies self-certify

IAB members compliant with these three types of guidelines are listed in the charts on this page. Read more about IAB compliance and certification programs.

Measurement Audited and Certified Companies

Below is a status report on companies that have completed the auditing and certification process for IAB measurement guidelines, or that have committed to a deadline to do so. Those companies that have completed the process are now in complete compliance with the specified measurement guidelines. If you are an IAB member and you would like to be listed here, please instruct your engaged auditor to send a letter to [email protected]. For more information on measurement certification, click here.

Company Name Click Measurement Web Impression Measurement Digital
Video Commercials
Rich Media Audience Reach Mobile
Web Ad Measurement
Auditor
24/7 Media            
Adap.tv          
Adconion Media Group            
Adform (IAB Europe)   BPA Worldwide
AdJuggler            
AD TECH US, Inc.         MRC
AOL         MRC
AppNexus         BPA Worldwide
APT from Yahoo!         MRC
CBS Interactive          
Centro Brand Exchange       ImServices Group 
Cobalt, an ADP company       ImServices Group
Conversant (formerly Mediaplex)     ImServices Group
DoubleClick          
engage:BDR   BPA Worldwide
Freewheel        
Glam Media            
Google          
Innity   BPA Worldwide
Innovid        
Markit On Demand        
Mediaplex (a ValueClick company)     ImServices
Microsoft          
Morningstar           BPA Worldwide
OpenX Technologies, Inc.   ImServices Group
PointRoll        
Pulse 360            
Sizmek     MRC
Smart AdServer   BPA Worldwide
TruEffect       ImServices Group
Turner Broadcasting Systems, Inc.          
Univision Interactive Media          
Walt Disney Internet Group          
Yahoo!     MRC
Yahoo Ad Exchange           MRC
YP.com       ImServices Group

 

IAB Quality Assurance Guidelines Certified Companies

Companies that voluntarily agree to be certified against these guidelines are providing marketers & agencies with a standardized approach that is designed to make buying easier and to give increased control over where ads are placed. Marketers & Agencies will have greater brand safety assurances that ads will not appear next to content that they decide is inappropriate. For more information on the IAB Quality Assurance Guidelines, click here.

IAB Ad Standards Compliant Companies

This set of IAB standards and guidelines give advertisers and their agencies the ability to develop advertising content with consistent specifications that are accepted by most leading interactive publishers. This leads to greater efficiencies for the online ad-creation and media-buying communities, thereby increasing the value of doing business with IAB compliant publishers. For more information on the IAB Ad Standards compliance click here.

Company

UAP

Rich Media

Digital Video

VAST

VPAID

VMAP MRAID MRAID 2.0 SafeFrame
24/7 Media                
A&E Television Networks    
Aarki          
About, Inc.              
AccuWeather.com        
Adap.tv            
Adconion Media Group      
Addroid              
AdGent Digital          
Adify            
AdoTube        
AdSpruce (IAB UK)                
ADTECH        
Adtegrity.com                
Adventive              
Advertising Age                
Affle (IAB Singapore)    
Aniview            
AOL          
AudienceScience              
Auditude        
BabyCenter            
Beliefnet, Inc.        
Bizo            
BlackArrow, Inc.              
blinkx              
Blip Networks, Inc.          
Bonzai              
BrandAds      
Brand.net            
Break Media            
Brightcove        
BrightRoll          
Burst Media Corporation        
Caring.com              
Cars.com        
Casale Media            
CBS Interactive            
Celtra              
Channel Factory    
ChoiceStream, Inc.        
Clearstream          
Clipcentric, Inc.        
CMG Digital            
CNN.com            
Collective        
Coull          
CPX Interactive        
DigitalSunray Media (IAB Austria)    
Disney Interactive Media Group            
DoubleClick, Inc.        
Edmunds.com          
Embee Mobile          
engage:BDR            
Extreme Reach              
Eyeview Inc.        
Firefly Video, a div. of Exponential                
Flashtalking Inc.      
Fox News Channel          
FreeWheel          
Glam Media      
Goldspot Media            
goviral              
Greystripe                
Grooveshark                
Hiro Media            
Hulu            
Innity        
Innovid        
InsightExpress        
Interactive One          
Intermark Media                
Jivox Inc.          
Kelley Blue Book              
Kontera Technologies, Inc.        
Kargo        
The Kwanko Group (IAB Spain)              
LinkedIn, Inc.            
LiveRail            
Mansueto Ventures: Inc. & Fast Company          
Martha Stewart Living Omnimedia            
Mashable    
Mediabrix              
Medialets, Inc.                
Mediaplex                
Microsoft Advertising        
Millennial Media          
Mixpo          
Mocean Mobile              
Mojiva          
MyWebGrocer                
News Distribution Network          
Onswipe            
Ooyala              
Opera MediaWorks            
Pandora Media, Inc.              
Phluant Mobile                
PointRoll        
PubMatic                
PulsePoint          
Punto New Media        
RadiumOne                
Rhythm New Media              
S4M USA              
Selectable Media          
Sizmek    
Smart AdServer              
Smartclip    
Specific Media        
Speed Shift Media                
Spongecell            
SpotXchange          
Steel Media, Inc.            
Tapit, by Phunware          
Tapjoy, Inc.                
Telemetry              
The Business Insider            
The Google Content Network            
The New York Times Company          
The Sales Athlete, Inc.        
The Weather Company      
Thomson-Reuters        
Time Inc.              
Torrential              
Tremor Video        
Tribune Company              
TubeMogul            
Twitch        
Undertone Networks          
Univision Interactive Media        
US News & World Report        
USAToday.com            
ValueClick Media        
Vdopia            
Vibrant Media          
VideoAmp            
VideoHub (Tremor Video)        
videoplaza            
Vindico Group        
Wayve (IAB UK)            
Western Communications                
World Wrestling Entertainment, Inc.          
WorldNow            
Xaxis          
Yahoo!, Inc.        
YouTube              
YuMe            
ZEDO, Inc.