Guidelines, Standards & Best Practices
The IAB addresses major issues in supply chain, measurement and simplifying the processes associated with buying, planning and creating interactive media. Browse our work below.
View our work by Topic
- Ad Standards & Creative Guidelines
- Ad Verification
- Data
- Digital Video
- Email & Lead Generation
- Games Advertising
- Interactive Television
- Local Search Whitepaper
- Measurement Guidelines
- Mobile
- Networks & Exchanges Quality Assurance Guidelines
- Operational Efficiency Best Practices
- Online Ad Effectiveness Best Practices
- Platform Overviews: Status Reports on Emerging Platforms
- Quality Assurance Guidelines Initiative
- Real-Time Bidding
- Social Media
- Terms & Conditions
Our Latest Work
Other Resources
- Local Search Whitepaper
- Digital Video Rising Stars
- Mobile Web Advertising Measurement Guidelines for public comment
- IAB SafeFrame 1.0 Released
- Mobile Rising Stars
- New Standard Ad Unit Portfolio
- Data Driven Advertising web site
- An Interactive Television Advertising Overview
- Ad Verification Guidelines for Public Comment
- Data Segments & Techniques Lexicon
- Tablet Buyer’s Guide
- State of Mobile Measurement
- A Digital Audio Overview
- Mobile Web Advertising Measurement Guidelines
- Display Rising Stars
- Targeting Local Markets
- Prevailing Mobile In-Application Advertising Formats
- Networks & Exchanges Quality Assurance Guidelines
- Data Usage & Control Primer: Principles & Definitions
- Social Media Buyer's Guide
Other Resources
IAB Committees and Councils are comprised of some of the brightest minds in their space, working together to develop these solutions to improve the interactive advertising and marketing ecosystem.
VIEW OUR WORK BY Committee and Council
Committees
Councils
