IAB 2012 Global Mobile Advertising Revenue Report
 

The U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and IHS revealed that global figures for mobile advertising revenue leaped a massive 82.8 percent to $8.9 billion (€6.9 billion) in 2012 from $5.3 billion (€3.8 billion) in 2011 – highlighting a strong positive growth story taking place across mobile advertising formats.

The share by region of the global figure of $8.9 billion (€6.9 billion) for 2012 is:

  • Asia-Pacific: 40.2% ($3,558 million/€2,769 million)
  • North America: 39.8% ($3,525 million/€2,743 million)
  • Western Europe: 16.9% ($1,499 million/€1,167 million)
  • Central Europe: 1.3% ($112 million/€87 million)
  • Middle East & Africa: 1.2% ($109 million/€85 million)
  • Latin America: 0.6% ($50 million/€39 million)
Key findings
  • Mobile advertising revenues leaped a massive 82.8% from €3.769 billion in 2011 to $8.852 billion (€6.889 billion) in 2012
  • Driven by both established and emerging markets, mobile advertising revenue continues to be dominated by the search segment, which represented 52.8% of total global mobile advertising revenue
  • The share by region of the global figure of $5.3 billion (€3.8 billion) for 2012 is: Western Europe 16.9%; Central Europe 1.3%; North America 39.8%; Latin America 0.6%; Asia-Pacific 40.2%; Middle East & Africa 1.2%.
 

Global Mobile Ad Revenue (US$B)