Upcoming IAB International Events
We kicked off 2013 with our new International Webinar Series. This series will focus on a variety of topics that are relevant and valuable to our international partners.
During the first webinar, we reviewed the highlights of the Global Entertainment and Media Outlook 2012 – 2016 and discussed the structure and value of the IAB Internet Advertising Revenue Report to members and the press.
During our second webinar, we discussed the foundation and development of Making Measurement Make Sense (3MS), Viewability and SafeFrame.
Future International Webinars
May 21, 2013
Ad Operations, Ad Technology and a Deep Dive into SafeFrame
June 24, 2013
The Rising Stars across platforms - Showcase Best Practices
Past International Webinars
Competition for consumers’ hearts and minds is no longer bounded by geographic frontiers — digital marketing, news, entertainment, and content are all global.
The new-media marketplace naturally bleeds across frontiers, often with knee-high barriers to entry. But succeeding in this widely varied and vast arena will not be as easy.
Nearly all major digital companies are by their nature already global. Start-ups, lately, are adding an international dimension to their efforts sooner in their life cycle than ever before. It is our intent that through our collaboration, all IABs will help their members become digital influencers worldwide.
IABs from around the world:
Help build markets
Bring members together for common interests
Make digital standards fluid across boundaries
Produce world-class events for top digital influencers