The Future of the Cookie
IAB Whitepaper: Privacy and Tracking in a Post-Cookie World

Privacy and Tracking in a Post-Cookie World is the latest IAB whitepaper addressing the limitations of the traditional cookie for providing  persistent user privacy choices and tracking in our evolving multi-device, multi-environment digital landscape.

This whitepaper defines guiding principles for stakeholders, evaluates five alternative state management solution classes against these principles, and educates readers on the current state management landscape. Guiding principles  are presented for consumers, publishers, and third parties; defining each stakeholder’s needs and requirements from state-management mechanisms.

Access the one-sheet below or download the full whitepaper.