IAB Standards, Guidelines, Best Practice Documents in Public Comment

All documents listed here are for public comment
To view all final IAB documents please visit here.

IAB announces a thirty day call for public comment where members of the industry (advertising agencies, advertisers, online publishers and technology vendors) are encouraged to read the proposed guidelines and submit comments. After the 30-day comment period, the feedback will be reviewed and the guidelines will be finalized and publicly released via the IABlog.

 

IAB OpenDirect Specification V1

 
The IAB has released “OpenDirect 1.0” for public comment. OpenDirect is a new automated, guaranteed API standard for the programmatic selling and buying of premium inventory that delivers greater efficiencies and reliability in the packaging, pricing, and delivering of reserved inventory for publishers. It also delivers benefits for agencies that want to access guaranteed inventory at scale. Originally developed by a working group of representatives from AOL, Microsoft, Yahoo, and Yieldex, and later expanded to include executives from Bionic Advertising Systems and MediaMath as well, the OpenDirect V1 specification was brought to the IAB and its Digital Advertising Automation Task Force to be part of the trade association’s existing automation efforts, gain wider industry participation, and drive adoption across the ecosystem.  

The public comment period will run through December 3, 2014, after which the IAB Digital Advertising Automation Task Force will evaluate the comments received, make any necessary revisions, and release a final version. Feedback can be submitted via the OpenDirect GitHub repository. Click on “Issues” to add your comments.

To Comment: Feedback can be submitted via the OpenDirect GitHub repository. Comments can also be submitted via email to Ramona Gonzales, the IAB lead on this initiative, at [email protected].

To Download: OpenDirect Specification V1 is available at iab.net/opendirect


IAB Digital Video In-Stream Metric Definitions

 
The IAB Digital Video In-Stream Metric Definitions were last updated in 2008. Released by IAB Digital Video Committee in early 2014, this document is a much-needed refresher to metric definitions that had gone stale with advancing technology. While most definitions have not been changed, other than to more clearly state the purpose for each, a few new metrics have been introduced, some minor changes made, and some outdated definitions deprecated.

To Download: Digital Video In-Stream Ad Metric Definitions is available at iab.net/digitalvideoinstream.


Final Best Practices For Reducing Risk Of Traffic Fraud

 
The IAB and its Traffic of Good Intent Task Force have issued the final version of “Best Practices – Traffic Fraud: Reducing Risk to Exposure.”  The document explains and analyzes robotic traffic, or “bots,” and other forms of online traffic fraud that can derail marketers’ campaigns by producing illegitimate impressions and skewing audience data. It then gives concrete recommendations that publishers, networks and buyers can use to mitigate these risks.

To Download: Best Practices - Traffic Fraud: Reducing Risk to Exposure is available at iab.net/trafficgoodintent.


Digital Audio Ad Serving Template

 
Created by the IAB’s Digital Audio Ad Serving Template Working Group, IAB released Digital Audio Ad Serving Template (DAAST), the organization’s first technical solution addressing the fragmented audio advertising market. DAAST provides a common set of specifications for audio ad delivery, execution, and reporting across a wide variety of devices and platforms. - See more at: http://www.iab.net/daast#sthash.GUqYUFIl.dpuf

Created by the IAB’s Digital Audio Ad Serving Template Working Group, IAB released Digital Audio Ad Serving Template (DAAST), the organization’s first technical solution addressing the fragmented audio advertising market. DAAST provides a common set of specifications for audio ad delivery, execution, and reporting across a wide variety of devices and platforms.

Created by the IAB’s Digital Audio Ad Serving Template Working Group, IAB released Digital Audio Ad Serving Template (DAAST), the organization’s first technical solution addressing the fragmented audio advertising market. DAAST provides a common set of specifications for audio ad delivery, execution, and reporting across a wide variety of devices and platforms. - See more at: http://www.iab.net/daast#sthash.GUqYUFIl.dpuf
Created by the IAB’s Digital Audio Ad Serving Template Working Group, IAB released Digital Audio Ad Serving Template (DAAST), the organization’s first technical solution addressing the fragmented audio advertising market. DAAST provides a common set of specifications for audio ad delivery, execution, and reporting across a wide variety of devices and platforms. - See more at: http://www.iab.net/daast#sthash.GUqYUFIl.dpuf
Created by the IAB’s Digital Audio Ad Serving Template Working Group, IAB released Digital Audio Ad Serving Template (DAAST), the organization’s first technical solution addressing the fragmented audio advertising market. DAAST provides a common set of specifications for audio ad delivery, execution, and reporting across a wide variety of devices and platforms. - See more at: http://www.iab.net/daast#sthash.GUqYUFIl.dpuf

To Download: IAB’s Digital Audio Ad Serving Template go to iab.net/DAAST.