Small publishers are changing the face of America—part of a media revolution that has allowed them to create a business powered by interactive advertising. It is a phenomenon re-shaping the American dream.
For the second annual IAB Long Tail Alliance Washington Fly-In, the IAB assembled 46 small publishers to tell their elected representatives about the important role played by the advertising-supported Internet in empowering small business growth in America. The Long Tail web publishers representing 14 states spent a day on Capitol Hill meeting with 35 House Districts and 12 Senate Offices including members of the Senate Commerce Committee.
This year's Fly-In also included a full day of training sessions, strategic planning panels and roundtable discussions created specifically to address the business interests of small publishers. Long Tail members and ad network and advertising agency executives shared actionable insights on how the community of small publishers can improve their businesses. The two-day event also served as a unique networking opportunity for small publishers, who, for the most part, work from their homes and have limited opportunities to meet other small business owners like themselves.
The IAB Long Tail Alliance is a special member category for publishers who sell indirectly, through ad networks, or directly and have revenues under $1 million per year. To learn more about the Long Tail Alliance and to find out how to qualify for membership, please go to: www.iab.net/longtailalliance
For more information about the Washington Fly-In, including how you can participate in future Long Tail events, please contact Chris Glushko of the IAB at chris@iab.net or 212-380-4722.
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2010 Long Tail Alliance Participating Publishers Above Top Secret |
IAB Member Supporters OpenXBurstMedia ValueClick Media SyndiGO CPX Interactive TRAFFIQ Yahoo! |
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