Long Tail Alliance Fly-in Agenda

All meals throughout this two-day agenda will be complimentary. In addition, transportation will be provided to and from the recommended hotels and throughout the two-days of the agenda.

Tuesday June 9, 2009
3:00 PM	Welcome and Capitol Hill Tour Rayburn House Office Building Room 2203 South Capitol Street SE & Independence Ave SW Washington, DC Come join us at the office of the U.S. House of Representatives and meet your fellow small publishers. We will then proceed together to the U.S. Capitol Building, where attendees will enjoy a private tour of the U.S. Capitol.
5:00 PM	Legislative Advocacy Training - Courtesy of Yahoo! Google Offices 1101 New York Avenue, NW Washington, DC 20005 In preparation for a busy day on Capitol Hill, we’ve put together an “Advocacy 101” training session. In this brief overview, we’ll cover what to expect, some tips on how to talk to members of Congress and their staffs, as well as go over talking points and briefing materials that have been prepared for you.
6:00 PM	Cocktail Reception & Dinner - Courtesy of Google Google Offices 1101 New York Avenue, NW Washington, DC 20005 Please plan on joining us in Google’s famous “cafeteria” for dinner with some of interactive advertising’s leaders including IAB CEO Randall Rothenberg.
Wednesday June 10, 2009
8:30 AM	Breakfast on the Hill Capitol Visitors Center Room HVC 200 Washington, DC We’ll start the day at the Capitol Visitors Center for breakfast, where our featured breakfast speaker from the House of Representatives Small Business Committee will provide an update on legislation in Committee, as well as answering your questions.
9:30 AM	Capitol Hill Visits Our day of advocacy gets underway as we divide up into teams for individual meetings with members of Congress and their staff. Each team will be assigned a “chaperone” to help you make your way around the Hill, as well as answer any questions you might have.
12:30 PM	Long Tail Alliance Press Conference National Press Club 529 14th St., NW Washington, D.C. 20045 The press conference is a highlight of the IAB’s two-day initiative in Washington, D.C. The IAB will announce the launch of the Long Tail Alliance, unveil a short film entitled “I Am the Long Tail,” and release the results of first-ever comprehensive analysis of the economic and social impact of the ad-supported Internet. Produced by Harvard Business School Professors John Deighton and John Quelch, the IAB-commissioned study is an impartial and comprehensive examination of the overall impact of the Internet on the U.S. economy as well as its underlying components. In addition, the study looks at the qualitative societal benefits the U.S. derives from the Internet economy. Pending schedules, some small publishers may be served lunch on Capitol Hill while meeting additional members of Congress during this time.
1:30 PM	Continuation of Hill Visits The afternoon will continue with further Hill visits with Congress and their staffs.
3:00 PM	Long Tail Alliance Fly-In Concludes Capitol Visitors Center Room HVC 200 Washington, DC Our whirlwind day of Hill advocacy concludes. The IAB gives a big thanks to all participants for coming to Washington, D.C. and supporting the small publisher community!