IAB Webinars - Archive
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April 10, 2014
2013 Internet Advertising Revenue Full-Year Report

U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion for the full-year, exceeding broadcast television advertising* revenues ($40.1 billion), for the first time ever. This momentous figure marks an increase of 17 percent from 2012’s landmark revenues of $36.6 billion. The report, unveiled by IAB and prepared by PwC U.S., also reveals that fourth quarter revenues for 2013 came in at $12.1 billion, an increase of 17 percent from the $10.3 billion brought in during the same quarter in 2012. In addition, this total represents an uptick of 14 percent from 2013’s third quarter revenues at $10.6 billion.

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March 31, 2014
Programmatic 101 for Direct Sellers

Programmatic, real-time bidding, automation… the buying and selling of digital media is changing. Yet, many sales people don’t fully understand what this is and are worried about the implications for their jobs.  

Join us to hear how some sellers have figured it out and are able to leverage programmatic to add more value to a media buy, and also become a more trusted advisor to their clients.  We’ll learn from some of the biggest publishers in digital advertising (MailOnline, Monster and Time Inc) what programmatic actually is, tips for selling programmatic and how to leverage the power of data in a programmatic world.

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March 27, 2014
Bots: How to find them and keep them out of digital advertising

Publishers are continually susceptible to 3rd party bots, and bots are becoming increasingly difficult to detect. Groups like Integral Ad Science utilize proprietary detection technology to uncover bots, of varying degrees of sophistication, through signature profiles – while companies like YuMe leverage fraud detection, apply machine learning, and mimic human behavior to downgrade fraudulent inventory right out of its system. In partnership with the IAB, join YuMe, Integral Ad Science and Viewster for a deep dive into bots, spam, fraud and what you can do to protect your site and inventory.

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March 18, 2014
Why HTML5: The Mobile Opportunity
What is HTML5, why does it matter to you, and how should you get started?  Learn the basics from 3 industry experts who will guide you through the current mobile moment, what HTML5 is and where it came from, and an actual case study of how one marketer has harnessed HTML5 to expedite its cross-screen ad campaign creation and execution.

Joe Laszlo, Senior Director, IAB Mobile Marketing Center of Excellence
Cory Hudson, Senior Creative Director, AOL
Katie Erbs, Head of DoubleClick Rich Media, Northern & Central Europe at Google

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February 27, 2014
Important Ad-ID Updates for the Digital Community
Commercials negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the ANA-4A’s Joint Policy Committee (JPC) representing the advertising industry, have mandated universal adoption of Ad-ID (the recognized industry coding standard for identifying advertising assets across all media platforms and a joint venture between the 4A’s and ANA). Effective April 1, 2014, all commercials produced for television, radio and digital platforms featuring SAG-AFTRA union members, must use Ad-ID as the sole standard commercial identifier.

In addition, Ad-ID has announced the Ad-ID Digital Ad Slate for XMP Version 1.0. XMP is an open international standard (ISO 16684-1), originally developed by Adobe. This new schema provides a consistent format for embedding Ad-ID information directly into the file of all video, display, print and radio advertising assets used by the digital advertising industry.  This ability to embed static data into a physical creative represents a significant step toward improving cross channel advertising efficiency.

Steve Sullivan, VP of Advertising Technology, IAB
Harold Gellar, Chief Growth Officer, Ad-ID
Douglas J. Wood, Partner, Reed Smith LLP & Chief Negotiator for the Joint Policy Committee on Broadcast Talent Union Relations
Frank Biederich, Director of Engineering, Adobe Systems
Beth Frutkin, Director of Ad Traffic, Business Insider

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February 6, 2014

Ad Tags 101
Join IAB member experts for a crash-course on how ad tags work and how to use them. Perfect for ops, sales, product, creative and all digital professionals who want to learn more about ad tags and why they’re important in creative execution.

We’ll cover:
- What ad tags do
- Understanding the components of ad tags
- How to modify tags from another server (from DFA, Atlas, Zedo, etc.) so they track clicks and impressions on your own server

James Avery, Founder & CEO, Adzerk
Alex Calic, Chief Revenue Officer, The Media Trust

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February 3, 2014
International

IAB International Webinar Series: Digital Video

Please join us for this in depth discussion about the development of Digital Video, trends and initiatives at the IAB, a review of the V-Suite technical standards, and share insights on the 2014 Digital Content NewFronts.

Julie Van Ullen, VP Members Services IAB
Chris Mejia, Director Digital Supply Chain Solutions IAB
Guest speakers to be confirmed

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January 30, 2014

Content Marketing 101
In the fragmented media landscape of 2013, the storytelling model is no longer linear, with brands telling their stories to passive consumers. Consumers are now active participants in the story and advertisers must learn to engage consumers and create experiences that bridge the gap between relationships, content and commerce.

Christine Fleming, Sr. Director, Market Development & Strategy, Demand Media
Adam Ostrow, Chief Strategy Officer, Mashable

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December 13, 2013

 

Millennials: Distinct in Video Consumption?

In July of 2013, IPG Media Labs and YuMe conducted a study to determine whether the tablet really is the ultimate video viewing device. Phase one of the study looked at tablets in comparison to TV, mobile, PC and in-browser versus in-app, by exposing respondents to various in-context stimuli. Results showed that not only is the tablet becoming the leading video viewing device but consumption behaviors are not the same across demographics. As the study dove deeper into how various demographics interact with and consume video, it found that millennials are distinctly unique. Phase two of the study breaks down millennials’ media consumption, multi-tasking habits, and reveals which device is most effective for brand recall and persuasiveness within this influential demo.

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December 2, 2013

Making Measurement Make Sense: A Leadership Briefing – Update for IAB Romania

Overview of the Making Measurement Make Sense (3MS) initiatives and the latest status and next steps.

 

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November 21,2013

Programmatic Everywhere, Winterberry Group Whitepaper

Marketers, publishers and technologists everywhere are buzzing about the potential of "programmatic"—the rapidly evolving approach that offers a transformative opportunity to build audience engagement while simultaneously unlocking value at every stage of the media transaction. But just how much potential does "programmatic" offer over the long term? And what fundamental needs—with respect to technology, data, media and manual processes—must be addressed if that potential is to be realized? Armed with the results of a recently-completed white paper that tackles these questions head-on, Winterberry Group’s Jonathan Margulies and the IAB’s Patrick Dolan will introduce the concept of programmatic marketing, share perspective on its likely evolution and explain how the activation of even more breakthrough potential may be just around the corner.

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November 12, 2013

Marketer Perceptions of Mobile Advertising: An IAB Webinar

IAB’s Mobile Marketing Center of Excellence published Marketer Perceptions of Mobile Advertising, summarizing the results of a survey of marketer decision-makers.  This study offers a detailed snapshot of how brands are thinking about mobile today, as well as impressions of how mobile has evolved from 2011 to 2013.

The IAB invites you to a free webinar to review the findings, and discuss them with a  panel of thought leaders with diverse views of the mobile media world.  This is a great opportunity to get a briefing on the key findings of the study, and also learn how the data stack up against the real world of mobile advertising today.

  • How much are marketers spending on mobile?
  • What gets marketers most excited about mobile advertising today?
  • What do they perceive as the biggest stumbling blocks?
  • What metrics are they looking at to judge the success of their mobile ad campaigns?
  • What role do ad agencies play in the mobile media buying and creative process?

Participants:
Joe Laszlo, Senior Director, IAB Mobile Center
Darin Wonn, Manager, Mobile and Tablet Apps Team, InterContinental Hotels Group 
Darin Honey, President and SVP, Mobile Theory, a Division of Opera Mediaworks 

Sol Masch, Director, Mobile Sales & Strategy, Time Inc.
Stephanie Bauer Marshall, Director, New Market Development, Verizon Precision Market Insights

 

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November 11, 2013

Programmatic Townhall
Programmatic buying and selling of advertising, real-time bidding, automation, and the buying and selling of digital media is changing rapidly. This creates significant opportunity to create efficiencies and new markets—and continue to drive advertising dollars to digital. However, it also raises potential implications and concerns for both the buy and sell-side in the digital advertising ecosystem including confusion over programmatic terminology, transparency across the value chain and salesforce organizational issues.

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Back-to-Basics
November 7, 2013

Search 101
Search continues to be the biggest share of online revenue according to the IAB’s recent PWC Ad Revenue report, and companies like Google see more than 1 billion search queries per day. So have you ever wondered why your search results may be different than the person sitting next to you? Or, as a consumer what can we do to create more relevant search queries?

Please join us on November 7th to hear from experts at Microsoft and Vertical Search Works for a 101 overview on how Search effects advertisers, publishers and the everyday consumer. We’ll also hear how the social, mobile and local markets work with search and what’s changing in the marketplace.

Colin Jeavons, CEO and cofounder, Vertical Search Works
Melanie Reed, Bing Evangelist, Microsoft

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Hot Topics
October 23, 2013

HTML5 for Digital Advertising

Demand for HTML5 formatted ads have increased because of the expansion of devices and screens that don’t support the traditional creative formats, but to deliver seamless digital advertising messages across Desktop and Mobile devices requires a transfer in skill sets. The IAB’s HTML5 Task Force has been focused on bringing industry expertise together to establish guidance and provide education in ad creation in HTML5.

The HTML5 Task Force invites you to hear from some of the experts that contributed to the HTML5 for Digital Advertising 1.0 document, released in July. This webinar will provide an overview of the guidance provided in the document.

Speakers include:

Cory Hudson, Senior Creative Director, AOL Networks
Wook Chung, Director, Product Management, Samsung (formerly at Google during development of document)
John Percival, Sr. Creative Technologist, Amazon (formerly at PointRoll during development of document)

Nathan Carver, VP of Engineering, Crisp

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Hot Topics
October 22, 2013

GRPs: Understanding TV Ad Buying – And What It Means For Digital

Television advertising is a mature market that uses audience GRPs and guarantees to sell program inventory. These elements of TV Ad Buying have started to emerge in the digital ad buying space. Understanding how TV ad buying works will help digital sellers better understand the context within which digital buyers are looking at digital/cross-platform measurement and digital inventory. Our webinar will outline how TV Ad Buying is performed today and how guarantees are sold and delivered. It will also review current tools for digital GRP measurement, weighing the pros and cons of current methods.

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Hot Topics
October 7, 2013

IAB, MMA, and MRC Mobile Advertising Measurement Guidelines Webinar

Ad impression counting is fundamental to practically every other metric in digital advertising—making it supremely important that those numbers be trustworthy and reliable.  The IAB, MMA, and MRC this year released a new guidelines for measuring in-app ad impressions, and revised and strengthened existing guidelines for measuring mobile web ad impressions.  In this webinar, the IAB, MMA, and MRC leaders who oversaw the project will discuss what the guidelines require, how they align with other industry measurement standards, and how complying with them will help the entire mobile marketplace grow faster.

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Back-to-Basics
September 19, 2013

Hispanic 101: What Advertisers Need to Know

The Hispanic audience is large, growing and influential, yet many advertisers still fail to  addresses their culturally unique needs and interests.  Learn the essentials needed when crafting campaigns that resonate with Hispanic audiences.  Topics covered include: the role of language in Hispanic advertising, the importance of cultural context as a driver of content, and the critical significance of the acculturation spectrum.  Make sure your brand is positioned to win with Hispanic audiences!

Lucia Ballas, Traynor, EVP and Co-Founder, MamásLatinas.com
Francisco Cardenas, Director of Digital Strategy, Dieste

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August 20, 2013

Making Measurement Make Sense Q3 Town Hall: Spotlight on Digital Video Viewability

In this town hall, senior executives from the marketing and media ecosystem will lead a robust debate about how the marketplace will contend with new, more consistent currency for brand advertising transactions, with a focus on digital video viewability.

Speakers Include:

Tal Chalozin, CTO & Co-Founder, Innovid
Adam Gerber, Vice President, Sales Development & Marketing, ABC Television Networks
George Ivie, CEO / Executive Director, Media Rating Council
Julian Zilberbrand, SVP, Global Digital Director, Strategic Partnerships & Technology Solutions, Starcom Mediavest Group

Moderator: Sherrill Mane, SVP, Research, Analytics & Measurement, IAB


 Download the full presentation here
View photos from the 3MS Town Hall in the IAB Ad Lab here

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Back-to-Basics
August 15, 2013

How to Buy and Sell Media in a Programmatic Buying and RTB Environment

We will define RTB & Programmatic Buying.  Hear about the recent changes in sophistication and breadth of how advertisers and sellers are automating the buying and selling of ads.

Skip Brand, CEO, Martini Media

Alanna Gombert, Senior Director Programmatic and Trading, Conde Nast

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International
August 14, 2013

Mobile’s Role in a Consumer’s Media Day in the United States and in China: The Smartphone as an Extension of the Self and an Extension into the World

Differences in Behaviors and Attitudes that Can Help Tailor Strategies to Reach Consumers in Both Countries.

A landmark joint research project by the Interactive Advertising Bureau (IAB) and the Interactive Internet Advertising Committee of China (IIACC) finds sharp contrasts between smartphone usage in the U.S. and China. The joint report, entitled “Mobile’s Role in a Consumer’s Media Day in the United States and in China: The Smartphone as an Extension of the Self and an Extension into the World,” is being released for the first time via webinar on August 14, 2013.  Learn more about the emotional, attitudinal and behavioral attachments of Americans to their smartphones in our fragmented media market and about the one screen market that may be emerging in China.

Randall Rothenberg, President & CEO, IAB
David Doty, EVP & CMO, IAB
Sherrill Mane, SVP, Research, Analytics, Measurement, IAB
Anna Bager, VP & GM, IAB Mobile Marketing Center of Excellence

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Hot Topics
August 1, 2013

Local Search Webinar: Market Your Business

With more and more consumers conducting searches to find local businesses—especially on their mobile devices—it is becoming imperative for marketers to ensure that their businesses are included in the results and that the information is accurate. There are many challenges that come with managing business listings across all the different entities and devices consumers are using to find local businesses, including search engines, maps, directories and social media sites. In order to be discovered you have to understand how the local search ecosystem works and ways to navigate it.

Regan Senkarik, Sr. Director, Yahoo!
Rob Renshaw,  Director, Enterprise Sales,Yext
Jonathan Cohn, Director/Group Product Leader, Acxiom
Anthony Frabotta, Director of Performance Media, Performics

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International
July 18, 2013

Digital Ecosystem 101

The digital advertising environment is complex and is made up of many moving parts... websites, servers, people and much more.  To simplify the ecosystem, get advice from experts who will explain the dynamics between the buy and sell side of the business. Learn how everything fits in from ad creation to ad serving and analytics.

Chris Miller, Chief Digital Officer, Draftfcb
Charlie Weiss, Executive Director, Digital Strategy and Yield Management, Dow Jones

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International
July 18, 2013

The Rising Stars across platforms - Showcase Best Practices

This webinar showcases success and discusses implementation the implementation of Rising Stars units across platforms.

Peter Minnium, Head of Brand Initiatives, IAB
John Genna, Director, Microsoft 

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International
July 9, 2013

IAB Global Mobile Advertising Revenue Webinar

See a snapshot of worldwide mobile advertising revenue for 2012 and highlights of key trends about the global mobile advertising market.

Learn about:

  • Global mobile advertising trends during 2012 
  • Mobile advertising growth in the following regions: Europe, North America, Latin America, Asia-Pacific, Middle East and Africa 
  • Growth of advertising by format: Display, Search and Messaging 
  • Trends in the mobile world that are drivers for mobile advertising

Alison Fennah, Vice President, Research and Marketing, IAB Europe 
Joe Laszlo, Senior Director, Mobile Marketing Center of Excellence, IAB (US) 
Daniel Knapp, Director, Advertising Research, IHS Electronics and Media 
Jack Kent, Principal Analyst, Mobile Media, IHS Electronics and Media

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Hot Topics
June 27, 2013

Taking Cues From the Customer: “Omnichannel” and the Drive For Audience Engagement

“Multiscreen.” “Integrated.” “Real-time.” Are they buzzwords? Or do they mark the pace of change in today’s advertising and marketing ecosystem?

With a view on how both marketers and media providers are leveraging data and technology to unlock new value—and with the results of a recently-completed white paper that tackles these questions head-on—Winterberry Group’s Jonathan Margulies and the IAB’s Patrick Dolan will introduce the concept of omnichannel customer engagement and illustrate a road map for marketers and publishers to consider as they build a marketing capability that’s geared to apply insight to the expansion of customer value across all addressable touch points.

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International
May 21, 2013

Ad Ops, Ad Tech & SafeFrame

Learn about the IAB's Ad Operations and Ad Technologies Council as well as a deep-dive into SafeFrame.

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Back-to-Basics
May 1, 2013

Examining the Crossroads of Ad Tech and Public Policy

Understand Do Not Track, 3rd Party Cookie Blocking, Digital Advertising Alliance and more from policy, legal and technical standpoints.

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Back-to-Basics
April 15, 2013

Viewable Impressions and SafeFrame Update

Learn about 3MS from the Media Rating Council. Get an in depth education about viewability, measurement and SafeFrame.

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Back-to-Basics
April 1, 2013

2012 Full Year and Q4 Report

An overview of 2012 advertising trends, revenue growth and more. See where money came from and where it was spent.

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Back-to-Basics
March 28, 2013

New Tools For Improving Ad Effectiveness Studies

Need some insights on how to set up great study for Advertising Effectiveness? Get tips, tools, checklists and more to ensure your research is being conducting accurately.

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International
March 18, 2013

3MS, Viewability and SafeFrames

Learn about Making Measurement Make Sense (3MS) and the work achieved on advertising viewabilily and SafeFrame

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Back-to-Basics
February 28, 2013

Advertising Effectiveness For Cross-Screen

Understand the challenges and opportunities marketers face in reaching consumers across multiple devices. Learn about how some companies are working on solutions to reach and measure customers from mobile, to table, to PC and more.

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International
January 29, 2013

2012 Full Year and Q2 Report

A snapshot of global consumer media behavior as well as a 5-year forecast into where things are heading. See trends in first half of 2012 advertising.

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Back-to-Basics
January 24, 2013

How Display Advertising Has Evolved

Learn about where display advertising is heading including Real Time Bidding, Programmatic Buying, Big Data, Privacy and more.

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Back-to-Basics
December 11, 2012

SafeFrame

A deep-dive session into the SafeFrame technology, how it works, challenges, safe guards and more.