IAB Webinars

IAB webinars are learning and informational sessions about Digital Advertising that are open to everyone to attend, and can only be hosted and presented by IAB member companies.

Most webinars qualify for continuing education credits towards the Digital Media Sales and/or Digital Ad Operations Certification program. See here for more details.

Email Nicole Horsford with questions.

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View Past Webinars

Learn about topics including Content Marketing, Ad Tags 101, Programmatic Buying and more. The content ranges from beginner to advanced learning and are presented by IAB members who are experts in the topic at hand.

 

When Topic

Tuesday, March 17, 2015
12:00-1:00pm ET

Next Generation Retargeting: Cross-Device

Retargeting (also referred to as remarketing) has long been one of the most successful digital strategies for marketers. In today’s multiscreen environment the ability to retarget audiences across screens and devices is a must for any marketer. Join us as we discuss the current cross-screen landscape and hear from successful innovators in the cross-device retargeting space as they take us through methodology, best practices and case studies for this high-performance tactic. Presentations will be followed by a Q&A. Be sure to sign up now as this session will fill up quickly!

Thursday, March 19, 2015
12:00-1:00pm ET

Haven’t we been here before? Digital identifiers: past, present and future

In this webinar, we will discuss the progression of the internet with regards to the plethora of identifiers, from the initial cookie used with the banner ad—whose 20th anniversary recently passed—to the variety of identifiers, proprietary and not, and what we should look for in the future. The webinar will be broken up into 4 sections: past, present, future, and an open Q&A.

Participants:
Lou Montulli, Co-founder and Chief Scientist, Zetta.net, inventor of the Cookie and co-founder of Netscape
James Lamberti, Vice President and General Manager, AdTruth
 

View Past Webinars

Learn from interactive industry experts who are taking a deep dive into some of the hottest topics. Some of these sessions will coincide with the work being done on IAB's councils, committees, and working groups. These sessions will be planned in a timely manner to take advantage of real-time conversations.

When Topic