IAB Webinars

IAB webinars are learning and informational sessions about Digital Advertising that are open to everyone to attend, and can only be hosted and presented by IAB member companies.

Most webinars qualify for continuing education credits towards the Digital Media Sales and/or Digital Ad Operations Certification program. See here for more details.

Email Nicole Horsford with questions.

Click on each tab below to view full series.

View Past Webinars

Learn about topics including Content Marketing, Ad Tags 101, Programmatic Buying and more. The content ranges from beginner to advanced learning and are presented by IAB members who are experts in the topic at hand.


When Topic

Friday, April 25, 2014
1:00pm - 2:00pm ET

Digital Video Metrics Modernized

Join IAB and leaders in Digital Video from Google and Yahoo, as they present an educational overview of digital video in-stream ads and the updated metric definitions, as well as answer some frequently asked questions.

We’ll cover:

  • What’s new and what has been changed
  • Measurement v.s. Metrics, Display v.s. In-stream
  • Overview of Digital Video In-Stream Metrics
Margenett Moore-Roberts, Sr. Director, Video Advertising Strategy, Yahoo
Bayard Russell, Services Product Manager, Google Inc.

This webinar qualifies for continuing education credits towards recertification of IAB Digital Media Sales Certification.

View Past Webinars

Learn from interactive industry experts who are taking a deep dive into some of the hottest topics. Some of these sessions will coincide with the work being done on IAB's councils, committees, and working groups. These sessions will be planned in a timely manner to take advantage of real-time conversations.

When Topic

Tuesday, May 13, 2014
11:30am ET

Design with device in mind: Cross-Screen Creative for Agencies and Brands.

You may be ready to embrace mobile advertising, but understanding the best strategies for successful cross-screen creative can be challenging in the quickly evolving digital medium. Our second “Make Mobile Work” webinar offers marketers a clear understanding of the techniques used in building rich cross-screen ad creative, ways to take advantage of device form factors, and HTLM5 design capabilities. Join us to be a part of this industry leading presentation that will impact the way you see cross-screen — including examples from brands who are successfully using these techniques today.

Tuesday, August 12, 2014
11:30am ET

Mobile Inventory and Targeting for Agencies and Brands.

Learn best practices from brands and publishers on how to buy and target mobile inventory to reach your desired audience.

Tuesday, November 4, 2014
11:30am ET

Measuring Mobile Success for Agencies and Brands.

Hear more about the best metrics, benchmarks and how can you optimize your campaigns for success.

View Past Webinars

We kicked off 2013 with our new International Webinar Series. This series will focus on a variety of topics that are relevant and valuable to our international partners.

Topics have ranged from reviewing the highlights of the Global Entertainment and Media Outlook 2012 – 2016 to discussing the foundation and development of Making Measurement Make Sense (3MS), Viewability, a deep dive on Ad Tech and SafeFrame, the value of Rising Star ad formats, and more.

When Topic