IAB Webinars

IAB webinars are learning and informational sessions about Digital Advertising that are open to everyone to attend, and can only be hosted and presented by IAB member companies.

Most webinars qualify for continuing education credits towards the Digital Media Sales and/or Digital Ad Operations Certification program. See here for more details.

Email Nicole Horsford with questions.

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View Past Webinars

Learn about topics including Content Marketing, Ad Tags 101, Programmatic Buying and more. The content ranges from beginner to advanced learning and are presented by IAB members who are experts in the topic at hand.

 

When Topic

Monday, October 20, 2014
12:00pm - 1:00pm ET

2014 Half-Year IAB Internet Ad Revenue Report

IAB’s Internet Advertising Revenue Report, a survey conducted independently by PricewaterhouseCoopers, is released in full twice a year, to coincide with the collection of half-year and full-year data. At the end of the first and third quarters, the IAB releases via press release estimated, top-line reports. The results reported are considered the most accurate measurement of Internet/online advertising revenues since the data is compiled directly from information supplied by companies selling advertising online. All-inclusive, the report includes data reflecting online advertising revenues from Web sites, commercial online services, Email providers, as well as other companies selling online advertising.
The IAB’s Internet Advertising Revenue Report, a survey conducted independently by PricewaterhouseCoopers, is released in full twice a year, to coincide with the collection of half-year and full-year data. At the end of the first and third quarters, the IAB releases via press release estimated, top-line reports. The results reported are considered the most accurate measurement of Internet/online advertising revenues since the data is compiled directly from information supplied by companies selling advertising online. All-inclusive, the report includes data reflecting online advertising revenues from Web sites, commercial online services, Email providers, as well as other companies selling online advertising. - See more at: http://www.iab.net/research/industry_data_and_landscape/adrevenuereport#sthash.IYLInVcM.dpuf

Thursday, October 30, 2014
1:00 PM - 2:00 PM EDT

Digital Audio Advertising and the DAAST Spec

Digital Audio is experiencing steady growth, expanding the opportunities for digital advertising spend. Industry adoption of IAB’s recently released Digital Audio Ad Serving Template, known as DAAST, will streamline operational efficiencies for audio advertising and foster innovation. Not only does DAAST standardize audio ad serving, it paves the way for other streaming formats by addressing various environment needs like mobile and in car radios where access to a web browser is limited or doesn’t exist. Join the IAB and the DAAST co-chairs for an overview of Digital Audio advertising and DAAST.

Speakers:
Benjamin Masse, Senior Vice President and General Manager, Advertising, Triton Digital
Chris Doe, Vice President, Emerging Media Products, Vindico

*Qualifies for 1 CE Credit toward Digital Media Sales Recertification and Digital Ad Operations Recertification.
The IAB’s Internet Advertising Revenue Report, a survey conducted independently by PricewaterhouseCoopers, is released in full twice a year, to coincide with the collection of half-year and full-year data. At the end of the first and third quarters, the IAB releases via press release estimated, top-line reports. The results reported are considered the most accurate measurement of Internet/online advertising revenues since the data is compiled directly from information supplied by companies selling advertising online. All-inclusive, the report includes data reflecting online advertising revenues from Web sites, commercial online services, Email providers, as well as other companies selling online advertising. - See more at: http://www.iab.net/research/industry_data_and_landscape/adrevenuereport#sthash.IYLInVcM.dpuf

View Past Webinars

Learn from interactive industry experts who are taking a deep dive into some of the hottest topics. Some of these sessions will coincide with the work being done on IAB's councils, committees, and working groups. These sessions will be planned in a timely manner to take advantage of real-time conversations.

When Topic

Tuesday, November 4, 2014
11:30am ET

Measuring Mobile Success for Agencies and Brands.

Hear more about the best metrics, benchmarks and how can you optimize your campaigns for success.