IAB Webinars

IAB webinars are learning and informational sessions about Digital Advertising that are open to everyone to attend, and can only be hosted and presented by IAB member companies.

Most webinars qualify for continuing education credits towards the Digital Media Sales and/or Digital Ad Operations Certification program. See here for more details.

Email Nicole Horsford with questions.

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View Past Webinars

Learn about topics including Content Marketing, Ad Tags 101, Programmatic Buying and more. The content ranges from beginner to advanced learning and are presented by IAB members who are experts in the topic at hand.

 

When Topic

Tuesday, March 31, 2015
1:00pm ET

IAB Media Sales Certification Informational Webinar

Join us for a discussion about the IAB Digital Media Sales Certification program. Get all of the answers to your questions regarding the exam including eligibility, the exam blue print, resources for preparation, testing windows, requirements for maintaining certification, and the incredible impact the certification program has had on the industry since its inception, followed by an interactive Q&A.

Thursday, April 16, 2015
1:00pm ET

IAB Media Sales Certification Informational Webinar

Join us for a discussion about the IAB Digital Media Sales Certification program. Get all of the answers to your questions regarding the exam including eligibility, the exam blue print, resources for preparation, testing windows, requirements for maintaining certification, and the incredible impact the certification program has had on the industry since its inception, followed by an interactive Q&A.

View Past Webinars

Learn from interactive industry experts who are taking a deep dive into some of the hottest topics. Some of these sessions will coincide with the work being done on IAB's councils, committees, and working groups. These sessions will be planned in a timely manner to take advantage of real-time conversations.

When Topic

Wednesday, April 15, 2015
12:00pm ET

IAB Webinar: Marketing ROI and Location Data Case Studies

How does location enable you to understand the impact of your digital advertising campaigns and marketing efforts? What mobile capabilities exist to analyze actions taken based on media exposure across platforms?

The IAB recently released a primer titled Marketing ROI and Location Data, which helps marketers understand how location data is increasingly being used to measure campaign effectiveness. This webinar will feature an overview of the IAB primer and four case studies illustrating specific applications of location data that will illuminate this topic for newbies and experts alike.