IAB Webinars

IAB webinars are learning and informational sessions about Digital Advertising that are open to everyone to attend, and can only be hosted and presented by IAB member companies.

Most webinars qualify for continuing education credits towards the Digital Media Sales and/or Digital Ad Operations Certification program. See here for more details.

Email Nicole Horsford with questions.

Click on each tab below to view full series.

View Past Webinars

Learn from interactive industry experts who are taking a deep dive into some of the hottest topics. Some of these sessions will coincide with the work being done on IAB's councils, committees, and working groups. These sessions will be planned in a timely manner to take advantage of real-time conversations.

When Topic

Tuesday, September 1, 2015
2:00 PM - 3:00 PM EDT

Essentials to Successful HTML5 Transition

The audience capable of viewing Flash content continues to diminish. Mobile devices unable to play Flash content, combined with changes to the major desktop browsers are rapidly accelerating this downward trend. HTML5 is the logical migration path for ad creative. However, HTML5 for digital advertising has many fundamental differences from Flash development. Many elements play a role in the HTML5 development workflow, ranging from tools to video formats, to browser differences, code libraries, testing, and more.

Our panel of experts from Yahoo and PointRoll will address your most pressing questions about how to manage the transition to HTML5. Join us Sept 1 to learn key considerations around:

1. Optimizing HTML5 Ads
2. Animations and Video
3. Tracking implementation

*This webinar qualifies for 1.0 CE credits toward IAB Digital Media Sales and IAB Digital Ad Operations Recertification.

Wednesday, October 14, 2015
12:00 PM - 1:00 PM EDT

IAB Make Mobile Work Webinar: Cross-Device Measurement

This webinar will give attendees a sense of the state of the science and art of cross-device measurement. How can you know who is seeing your advertising or content, and how they traverse different screens and devices?

We'll provide practical examples and share learning that will help you navigate better in the omni-screen world.

Wednesday, December 2, 2015
12:00 PM - 1:00 PM EDT

IAB Make Mobile Work Webinar: Promoting Mobile Apps

Building an app can be a great way to create a deeper relationship with customers, or gain a new audience. But once you build an app, how do you make sure people who should know about it can find it?

This webinar will offer practical, tactical advice on ad campaigns for promoting mobile apps. We'll help you understand how to find the most qualified audience, pique their interest, and measure success.

View Past Webinars

Learn about topics including Content Marketing, Ad Tags 101, Programmatic Buying and more. The content ranges from beginner to advanced learning and are presented by IAB members who are experts in the topic at hand.

 

When Topic