IAB Webinars

IAB webinars are learning and informational sessions about Digital Advertising that are open to everyone to attend, and can only be hosted and presented by IAB member companies.

Most webinars qualify for continuing education credits towards the Digital Media Sales and/or Digital Ad Operations Certification program. See here for more details.

Email Nicole Horsford with questions.

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Learn about topics including Content Marketing, Ad Tags 101, Programmatic Buying and more. The content ranges from beginner to advanced learning and are presented by IAB members who are experts in the topic at hand.

 

When Topic

Thursday, September 11, 2014
1:00pm - 2:00pm ET

Going Global: Programmatic Audience Development Around the World

Please join us to hear from Jonathan Margulies, The Winterberry Group and the IAB to explore global programmatic dynamics by presenting a snapshot of how publishers, marketers and technologists are “going global” in their practice of programmatic audience development across 12 markets. With conclusions derived through a combination of survey and interview data — encompassing feedback from more than 200 executive-level leaders in the Americas, Europe, Africa, Asia, Australia and the Middle East.

The IAB would like to thank our sponsors of this whitepaper - Adobe, DataXu, Visual IQ, Oracle Marketing Cloud, Quantcast and Selligent.

View Past Webinars

Learn from interactive industry experts who are taking a deep dive into some of the hottest topics. Some of these sessions will coincide with the work being done on IAB's councils, committees, and working groups. These sessions will be planned in a timely manner to take advantage of real-time conversations.

When Topic

Tuesday, November 4, 2014
11:30am ET

Measuring Mobile Success for Agencies and Brands.

Hear more about the best metrics, benchmarks and how can you optimize your campaigns for success.