Co-Founder and Chairman, SocialMedia.com
Co-Chair, IAB Social Media Committee
Seth Goldstein is Co-Founder and Chairman of SocialMedia.com, a platform that helps publishers socialize their ads. The company has integrated its technology with many large social media sites including Facebook and MySpace, in support of major brands such as P&G and Nestle. Seth is an active member of the advertising community and considered a thought leader on social media.
Seth has helped to create and invest in a number of pioneering businesses over his career, starting in 1995 when he founded SiteSpecific, one of the first Internet advertising agencies. SiteSpecific pioneered a number of Internet marketing practices that continue today, including interactive banners and pay-for-performance campaigns.
In 1998, Seth joined Flatiron Partners as Entrepreneur-in-Residence. In 2002, he created Majestic Research, which leverages proprietary data to create next generation equity research for Wall Street. As an angel investor, Seth has advised a number of successful web services including del.icio.us (Yahoo!) and Etherpad (Google). Over his career, Seth has been featured in The New York Times, Wall Street Journal and Economist, and has spoken at leading industry events around the world.
VP of Emerging Media
Cam Balzer is an online marketing strategy expert with a proven track record of driving results and delivering innovation in the search engine marketing arena. Cam's expertise is based on more than a decade of experience across all online marketing channels. Cam is currently vice president of emerging media for DoubleClick Performics, the performance marketing division of DoubleClick and the leading search engine marketing firm.
At DoubleClick Performics, Cam evaluates and researches the evolution of consumers' interactions with the online channel and the opportunities created for marketers. He is responsible for identifying and cultivating new trends in online marketing, particularly emerging performance marketing channels.
As an industry thought-leader, Cam is a frequent speaker on search and online marketing strategy at conferences including Search Engine Strategies (SES), Search Insider Summit (SIS), Search Marketing Expo (SMX), OMMA, eTail, eComXpo and the National Retail Federation. He maintains a blog on internet strategy and other "strategic citings" at www.web-cite.com.
Prior to joining DoubleClick Performics in 2003, Cam was the Manager of Online Marketing and Senior Web Producer for ConsumerGuide.com, and Internet Manager for Baxter Healthcare in Deerfield, IL. He studied contemporary literature as a doctoral candidate at Northwestern University in Evanston, IL.
Director of Marketing
Disney Family Network
As director of marketing for Disney Online's Family Network, Maureen Bergmueller manages the marketing and positioning for various Internet properties including Disney Family.com, FamilyFun.com and Wondertime.com. Her responsibilities include leading acquisition and retention programs, managing national advertising campaigns and conducting usability testing to maximize the consumer experience online.
Bergmueller has been with Disney Online more than seven years, and began her tenure as marketing director for various online premium products and services related to Disney.com, including Disney's Toontown Online, the first massively-multiplayer online game created for kids and families.
Bergmueller has more than 20 years of experience in marketing and brand-building. Prior to joining Disney, Bergmueller served as a senior marketing consultant for McKinley Marketing Partners, where she provided executive and management level consulting services to well-known brands including Visa, Verizon and Diamond Cable. Prior to that, Bergmueller was as a senior consumer brand marketing manager for MCI Telecommunications where she managed a team which created and launched all new test products, including the product positioning, pricing, competitive strategies, marketing collateral and market segmentation programs for each new product.
Previously, Bergmueller was an account executive for AT&T Information Systems where she was responsible for sales of PCs, PBXs and local area networks to specific Fortune 500 accounts within New Jersey. Bergmueller holds a BS in Marketing from Rowan University.
SVP, Strategy & Marketing - Ogilvy 360 Digital Influence
Author - Personality Not Included
Rohit is a marketer, blogger, speaker and author of the anticipated new book, Personality Not Included - a guide for companies on understanding and using their personality to better connect with customers in the social media era. He is a founding member of the pioneering 360 Digital Influence team at Ogilvy, a leading agency in helping clients navigate the social media universe. He has been writing the Influential Marketing blog for the past 3 years, which is now ranked among the top 50 marketing blogs in the world and is often featured as an expert in media including The Wall Street Journal, BusinessWeek, and Fast Company. His new book is published internationally by McGraw-Hill with significant early praise and features a forward by bestselling author and entrepreneur, Guy Kawasaki.
Executive VP, Digital Strategic Services
Pete Blackshaw is a recognized expert in interactive marketing, word of mouth, and consumer understanding, who coined the term consumer-generated media. He presently serves as Executive Vice President, Digital Strategic Services at Nielsen Online, a recently formed division of The Nielsen Company that includes the Nielsen//NetRatings and Nielsen BuzzMetrics businesses. Previously, Pete served as Chief Marketing Officer of Nielsen BuzzMetrics.
Pete is a 2004 co-founder of the Word-of-Mouth Marketing Association, one of the fastest growing industry groups in advertising and marketing circles, and he presently authors a bi-weekly column on digital marketing strategy targeted to CMOs for ClickZ network. Pete is frequently quoted in major publications, including the Wall Street Journal, New York Times, Advertising Age, and USA Today. He authors several work and personal blogs, including www.consumergeneratedmedia.com, www.hybridbuzz.com, and www.emailbymachiavelli.com.
Prior to Nielsen Online, Pete was at P&G where he led initiatives dealing with online advertising development, online issues/rumor management, online sampling, database marketing and consumer word-of-mouth behavior. He also co-chaired and organized the P&G sponsored Future of Advertising Stakeholders Summit (FAST-Summit). Before receiving his master's degree from Harvard Business School in 1995, Blackshaw served as a press secretary and legislative consultant to then-Senator Art Torres in the California Legislature, where he guided several consumer-focused bills to passage and initiated the nation's first "interactive" legislative hearing.
He also has a BA from the University of California at Santa Cruz.
Chief Revenue Officer
Rogelio (Ro) Choy is Chief Revenue Officer for RockYou. He leads the business efforts for RockYou. Before joining the RockYou executive team, Ro managed eBay’s online parts business as a Director at eBay Motors and also was responsible for managing Market Development at eBay, including operation of eBay’s U.S. wireless efforts. Prior to eBay, Ro co-founded Cima Systems, a leading VOIP software provider for auto dealers. Ro earned his MBA from Stanford University School of Business.
President and Chief Executive Officer
Rob Crumpler joined BuzzLogic as President and CEO in October 2005, bringing with him more than 20 years of experience with fast growth technology companies, including Microsoft and Intuit. While at Microsoft, Crumpler played a key role in defining the advertising technologies and business models that drove the revenue growth of MSN. During his seven year tenure at Microsoft, Crumpler also helped the company pioneer new ad models, such as cost-per-action, as part of the MSN Finance Channel's advertising strategy. Prior to Microsoft, Crumpler founded and served as President and CEO at On The Go Software, an industry leader in the expense reporting and travel management space, which was acquired by Intuit in 1996. While at Intuit, Crumpler led the development of the OFX Consortium, which fathered Open Financial Exchange, the de facto standard for financial reporting and transactions on the Internet.
Crumpler received a BS in Economics from the University of California at Los Angeles.
Regional Sales Manager
Director of Content and Marketing
With a focus on content acquisition, development, and marketing, Cristian has forged a number of high-profile partnerships with producers, brands, and media companies, and continues to concentrate on increasing the range and quality of video content available to MySpace users.
Since joining the company, Cristian has worked with Michael Eisner on his original web-series "Prom Queen", and developed and overseen "Rules of the Game" with internationally-renowned author Neil Strauss, and "Roommates", a scripted reality series, for which he also secured sponsorship from Ford. These three series alone have garnered over 25,000,000 views on MySpace. Cristian is also an executive producer on "Paul Brogan", a comedic web show featured on-air before the Super Bowl, and "Special Delivery", a hidden-camera comedy sponsored by Cheetos and Jack Link’s.
Prior to joining MySpace, Cristian served as Director of Development at Scott Rudin Productions, overseeing the company's literary department and acquiring film rights to books, articles, and plays. At Scott Rudin Productions, Cristian worked on a variety of movies ranging from THE HOURS to SCHOOL OF ROCK to TEAM AMERICA. Cristian has also worked internationally on the last two "James Bond" movies: as the Spanish language interpreter on DIE ANOTHER DAY and as a location manager on CASINO ROYALE. Cristian has also worked at Morgan Stanley, and at the World Bank in Mexico City.
Co-Founder and President of Strategic Alliances
Jory Des Jardins co-founded BlogHer, Inc. in 2005 with Elisa Camahort Page and Lisa Stone, and serves as the company’s President of Strategic Alliances and lead evangelist to top revenue partners. With Jory’s leadership, BlogHer has developed its own distinctive, brand of strategic partnership, helping to facilitate constructive dialogue between some of the world’s major brands and women who are social media leaders and their readers.
Jory frequently gives private presentations and training sessions to Fortune 500 companies and their internal and external strategy teams, bringing community insights and case studies directly to companies and agencies that are navigating the social media space. Leveraging her prior experience in both print and online media, Jory works within brand teams to deconstruct media models and to develop messaging and campaigns that resonate with bloggers, blog readers and brands.
BlogHer’s integrated sponsorship model, which combines live events and media channels, has grown to revenue of eight figures trailing for the past two years, during which BlogHer, Inc. was named among the AlwaysOn OnMedia Top 100 for 2011 and Global 250 for 2010, and as one of America’s Most Promising Start-ups by BusinessWeek. BlogHer’s flagship site, BlogHer.com, was named one of the Top 100 Websites for Women by Forbes in 2010.
Jory is BlogHer’s representative on the Interactive Advertising Bureau (IAB) Board of Directors, and serves on the advisory board of start-ups FeedBlitz and Juno Baby. Jory also represents BlogHer at public speaking engagements, having keynoted such events as ad:tech Chicago and the Marketing to Moms Conference, and spoken on panels at events for the IAB, ANA, AMA and WOMMA and at Web 2.0, SXSW Interactive, BlogWorld Expo, the Monaco Media Forum, Girls in Tech and CES.
Prior to co-founding BlogHer, Jory helped high-technology start-ups Pluck and Rojo develop the models to launch successful blog syndication initiatives and served as producer as Third Age transitioned from traditional web destination to a network of bloggers.
Together, BlogHer co-founders Lisa, Elisa and Jory have been named among the most influential women in Web 2.0 and technology by Fast Company (2008, 2009 and 2010), Ernst & Young Entrepreneur of the Year semi-finalists (2010) and among the seven most powerful people in new media by Forbes Magazine (2009). In 2011 they were jointly awarded the PepsiCo Women’s Inspiration Award and in 2008, the Anita Borg Institute Social Impact Award. Jory lives in the Bay Area with her husband Jesse and their baby daughter.
Aaron Dignan joined the founding team of Undercurrent from a background in brand strategy and brand experience at Brandplay, a boutique agency he co-founded, and whose clients included Coors and Pepsi. Aaron manages Undercurrent's New York ofﬁce, where the team explores the future frontier of social interactive - where consumers rule, and brands aspire to contribute and enable the most connected generation in history. His blog (Surveyvivalist) uses targeted research to explore these same topics and issues. A charismatic speaker (alongside Undercurrent's Josh Spear) for brands like McDonald's, PepsiCo, Virgin, Leo Burnett, Columbia College, and the University of Colorado, Aaron's thinking on the "born digital" consumer is highly sought after.
Senior Vice President and Chief Marketing Officer
Interactive Advertising Bureau
David Doty is the Senior Vice President and Chief Marketing Officer at the Interactive Advertising Bureau. His role is to drive key initiatives that help publishers, marketers and agency professionals understand and leverage interactive tools and technologies in order to reach and influence the consumer.
An expert in strategic communications, branding and the commercialization of intellectual capital, he joined the organization from Booz Allen Hamilton where, since 2001 he served as Director of Corporate Branding and Creative Services, responsible for launching the firm’s successful strategic branding initiative. His work for Booz Allen has been recognized with such prestigious honors as the Gold Award of the League of American Communications Professionals and the Thoth Award from the PR Society of America.
Before joining Booz Allen, David worked in new magazine development at Hearst Magazines, overseeing the conception, content and creation of new publications and web sites. He has acted as a consultant on both strategies and products for Turner Entertainment Networks, Primedia, Microsoft and many other media outlets including Departures Magazine, Travel & Leisure, Food & Wine and others. He served as the author of Frommer’s Guide to New York City.
For a number of years, David consulted with the French Government’s Tourist Office, producing communications strategies, marketing vehicles and publications such as the annual full-color magazine, FranceGuide, published in English, French, Spanish and Portuguese. In 2004 he was named Chevalier de l`Ordre National du Mèrite by the President of France for having dedicated his marketing communication expertise to deepening the understanding between the United States and France.
Brandon Evans is a Managing Partner at Mr. Youth where he oversees the agency's strategy and services. Brandon is committed to continually evolving the agency's service offering to keep pace with the rapidly changing dynamics of consumers as a result of social technologies. Brandon's white paper, Consumer 2.0, lays out the agency's framework for marketing to a new breed of consumer. One of Brandon's key accomplishments at Mr. Youth was founding RepNation, the company's proprietary word of mouth network that has helped fuel much of the agency's growth. Mr. Youth's clients include Microsoft, Macy's, Ford, Mountain Dew and American Eagle Outfitters.
Prior to joining Mr. Youth, Brandon launched his own fashion line, THREADCOUNTzzz, the world's first line of high-thread-count sleepwear. Although he began with no seed money, Brandon grew the company, largely via word of mouth, to nearly $1 million in sales with distribution at retail outlets including Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman.
Before becoming an entrepreneur, Brandon managed the whisky portfolio at SKYY Spirits. He quickly recognized the ineffectiveness of traditional media, and rebuilt the media plan with innovative marketing programs that drew on word of mouth, interactive and other non-traditional marketing channels.
Brandon began his career as a mobile and interactive strategist at Sapient (SAPE), where he worked with Fortune 500 clients to help them imagine, conceive and implement their digital strategies. Brandon is a graduate of the Red McCombs School of Business at the University of Texas in Austin.
Co-Founder and CEO
He began his career at Deloitte Consulting where he advised clients in Telecom, Medical Technologies, and Media. He later researched music piracy and digital media in Madrid as a Fulbright Scholar. His research was accepted for publication by the Society for Economic Research and Copyright Issues (SERCI) and he has also published articles on VoIP, podcasting, and p2p networks. Brett is co-founder and CEO of 750 Industries, a startup providing viral distribution to advertisers who want to put their branded media into the hands of millions of social network users. He holds a BS in Finance from Boston College, and is a Stanford MBA.
Director of Monetization
Tim Kendall is the Director of Monetization at Facebook where he oversees revenue-generating products and leads new monetization initiatives including the company's new advertising solution, Facebook Ads. Prior to Facebook, Tim worked in Amazon.com's digital media group as a Product Manager. Previously, he worked in technology private equity and venture capital for JPMorgan Partners. Tim has been a contributing writer to Forbes on a variety of high technology topics. He holds a bachelor's degree in industrial engineering and an M.B.A. from Stanford.
Rich LeFurgy, principal at Archer, has been a board member, advisor or investor in over 30 online advertising companies. Archer has helped companies as diverse as Blue Lithium (sold to Yahoo!), Google, AOL, Web Clients (sold to ValueClick) and Glam grow and adjust to the changing online media landscape. Today LeFurgy serves as a board member at 1020 Placecast, Associated Content and x+1.
Before founding Archer in 2004, LeFurgy was a General Partner at WaldenVC starting in 1999, a Bay-area venture capital firm where he specialized in online media company investments. LeFurgy began in the nascent online advertising field in 1995 as head of sales at Starwave and later at the Walt Disney Internet Group, which included ESPN.com, NFL.com, NBA.com and ABCnews.com. Prior to Starwave, he had a 17-year traditional ad agency career at NW Ayer in NY.
LeFurgy has been directly involved in building the industry; he was founding Chairman of the Interactive Advertising Bureau, serving six years as the IAB's chairman, and helped found both the Future of Advertising Stakeholders (FAST) and the San Francisco Bay Area Interactive Group (SFBIG).
He was recognized by USAToday as "the Johnny Appleseed of Online Advertising" (1998), inducted into Advertising Age's Interactive Hall of Fame (2000), received the IAB's Lifetime Achievement Award (2004), and Adtech's Industry Achievement Award (2008).
Senior Marketing Manager
As a Senior Manager in Digital Marcom for Microsoft, Lilly is responsible for supporting Microsoft's digital marcom strategy. Such strategy encompasses driving digital innovation pilots, social media engagement, digital experience measurement, and developing best practices. He has 11+ years in digital marketing and joined Microsoft in 2006. Prior to Microsoft, Lilly managed the eCommerce team for Qwest Communications and has consulted for Siebel and Accenture. Most recently, he led the digital measurement efforts for the Windows Vista campaign and a Relationship Marketing innovation pilot team.
Lilly holds a BA in Marketing from The Ohio State University in Columbus, Ohio and lives in Seattle, WA with his wife and two daughters.
Director of Interaction Design & Community
Disney Family Network
Maria McManus is the director of user interface design and community for Disney Online's network of family Web sites, including Disney Family.com, FamilyFun.com, Wondertime.com and iParenting.com. In her role, McManus manages interaction design and usability for new product development, community staff and policies, and social networking networking feature enhancement. McManus joined Disney Online in 2007.
Previously, McManus founded McManus Creative, a small creative shop specializing in building custom Web sites for small businesses all over the country, including colleges, e-commerce sites, and brand extension sites.
Prior to starting her own company McManus was Vice President, Product Development & Usability for iVillage, a Web site for women with roughly 13 million unique visitors per month, During her iVillage tenure she organized approximately 75,000 content pages, 500 message boards, 200 quizzes & tools, for easy access within an intuitive system of more than 2000 topics ranging from health, relationships, career, parenting, diet and more. In addition she spearheaded the re-launch of seven magazine websites within six months, launched a fully-functioning iVillage-branded dial-up internet service in one month and reoriented the iVillage multi-million dollar relationship with AOL increasing cost-effectiveness of the investment by 100 percent.
Previously, McManus was a senior web producer for AOL Channel: The Hub where she supervised a team of six to publish original entertainment content on AOL, developed innovative page layouts and functions and edited and reorganized content to increase specific site usage ten-fold.
McManus hold a BA in English from Brown University.
Geoff Reiss is the CEO of Associated Content. He joined the company from ESPN Original Entertainment (EOE), where he was an executive producer. At EOE, Geoff identified and developed new programming initiatives, established a partnership with the Tribeca Film Festival, Ali Rap, a Muhammad Ali documentary and acquired Black Magic for the network. Prior to EOE, Geoff held several positions within ESPN, including senior vice president, ESPN consumer products; senior vice president and general manager of ESPN The Magazine; and senior vice president, programming, production and operations for ESPN.com. While at ESPN, properties under his direction received a National Magazine award for general excellence, multiple Webbys for best sports site and three Emmy nominations.
Geoff first worked with ESPN while at the Starwave Corporation, where he managed the team which developed ESPN SportsZone, today's ESPN.com, and ran the operations for NFL.com, NBA.com and NASCAR.com, when it was produced by ESPN Internet Ventures. His media experience also includes six years at Spy magazine as vice president and general manager.
Geoff graduated from the State University of New York at Stony Brook with a B.A. in Political Science.
Chief Executive Officer and Founder
Deep Focus (a part of Engine USA)
Ian Schafer, CEO and Founder of Deep Focus (a part of Engine USA), is one of advertising’s most influential voices in interactive marketing and social media. Prior to founding Deep Focus in 2002, Ian was Vice President of the New Media division of Miramax Films.
Deep Focus is the digital agency for the social age, boasting a client roster that includes brands such as Pepsi, Microsoft, WellPoint, Pernod Ricard, and NestléPurina.
Under Ian’s guidance, Deep Focus has been lauded for its expertise and excellence at using digital media, technology, creative, and communications strategies to create engaging, value-driven experiences that get people talking. The Emmy® Award-winning firm has been responsible for many memorable, award-winning efforts over the years including AMC’s MadMenYourself and has been the recipient of numerous distinctions, including several IAB & Webby Awards and a Cannes Gold Lion. In 2011, Deep Focus also launched the Moment Studio, a creative newsroom for branded content.
Named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young Ones”, and “Best CEO Social Media Presence” by the Shorty Awards, Ian has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter. Ian also sits on the executive board of the Social Media Advertising Consortium, the Global Advisory Board of Global Social Media Week, and is a co-founder of the Technology, Advertising & Startup Council.
Alistair Sutcliffe spearheads Advertising Solutions at comScore, providing analytical consulting for comScore clients in the area of advertising measurement and effectiveness. He is a seasoned industry analyst with a background in marketing research, statistical modeling and media consulting.
Prior to joining comScore, Mr. Sutcliffe spent more than five years at the analytic and consulting divisions within VNU, including ACNielsen and Spectra Marketing. At VNU, he developed statistical models to quantify the differences in consumer behavior to traditional marketing vehicles and the resulting ROI of those investments. Mr. Sutcliffe had responsibility for consulting engagements with numerous blue chip Consumer Packaged Goods clients including Kraft Foods, Frito-Lay and General Mills.
Mr. Sutcliffe began his career with Information Resources Inc. (IRI), where he was responsible for analytics and consulting across the IRI client base in the areas of Product Price and Promotion elasticity and Marketing Mix Modeling.
Mr. Sutcliffe earned a B.S in Mathematics from Lancaster University, England and an M.S in Statistics from The Ohio State University.
VP, Emerging Media
Avenue A | Razorfish
Terri Walter is Vice President of Avenue A-Razorfish's Emerging Media group, an in-house team dedicated to bringing emerging digital marketing solutions to life for clients. Focused on mobile, video, viral, social media, guerilla, digital signage and other emerging platforms, Terri is tasked with empowering clients and teams with the roadmap and tools they need to embrace digital innovation.
Prior to her new role, Terri managed the digital communications teams for both Verizon Communications and T Rowe Price as Group Director/ Client Partner. Terri's strategic leadership on Verizon from 2005-2007 resulted in three MIXX finalist awards for work in three categories: best broadband video, best online integration and best in-game advertising. Her team's media stacking strategy, which looks at the relationship between direct response, branding and emerging media, has also won acclaim, and was featured by JupiterKagan as an innovative case study in 2006.
Previously, from 2004-2005, Terri was Vice President of Marketing at DoubleClick, where she oversaw corporate marketing and research, and was editor of numerous publications, including The First Decade In Online Advertising and The Smart Marketing Report, DoubleClick's monthly newsletter. From 2000-2004, Terri was Senior Account Director at Beyond Interactive/Grey Global Group, where she brought digital leadership to cross-disciplinary advertising clients including Cendant/ Cheap Tickets, Pfizer, The RBS Group and Canon. Terri also worked at Dentsu Communications from 1997-2000, where she was responsible for integrated marketing assignments for a variety of international clients including Canon, Shiseido, Hitachi and Saks Fifth Avenue. Prior to 1997, Terri worked for five years for Japanese companies, including The Bank of Tokyo and Columbia Business School's Center for Japanese Economy and Business, in bilingual positions. Terri has a Masters in International Marketing from Columbia University, and a BA Cum Laude from Boston College.
Terri is the chair of the Advertising Research Foundation's Emerging Media Council and is actively involved in discussions around the measurement and standardization of emerging platforms.
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