Keynote Speaker:

Seth Goldstein, CEO, SocialMedia.com

Pete Blackshaw,
Executive VP, Digital Strategic Services, Nielsen Online

Rich LeFurgy,
Principal, Archer Advisors

The opportunity for conversational marketing and the targeting potential available from the social graph is enormous and can be leveraged to dramatically increase reach, brand awareness and ultimately ROI.

Panel and agenda highlights include:

  • The Consumer Is Always Right - Cross Demographic Consumer Panel
  • The Future Is Now - What’s here, what’s next and what’s in the way?
  • Wikis & Widgets, Blogs & Tweets: Defining User-Generated Content & Social Media

View the agenda now »

Join attendees from

Learn from these industry leaders pictured here and more. Click here to review the full speaker list.

Click here for a full list of this year's participants.

The event will be held at the The Roosevelt Hotel:
Located at
Madison Avenue & E 45th St, New York, NY 10017

Last year's UGC event was a rousing success!  Check out the 2007 participant list, view video interviews — and check back for more information on the 2008 Leadership Forum on User Generated Content & Social Media!

Dave Carson, co-CEO of Heavy.com, relays strategies for keeping UGC advertising initiatives fresh and the secrets for fighting participation fatigue. ; Advertising; Dave Carson; UGC; about.com; iab; Aaron Coldiron, Senior Marketing Manager for Microsoft Windows, discusses how a brand can be authentic online- by listening to its users and by a willingness to to take risks. ; Aaron Coldiron; Advertising; Brand authenticity; UGC; about.com; iab; Chad Stoller, Executive Director of Emerging Platforms at Organic, Inc., discusses widening the definition of social media and looking to the future democratizing of content creation. ; Advertising; Chad Stoller; UGC; about.com; iab; social media; Ian Schafer, CEO and Founder of Deep Focus, comments on where he's seen novely and effective in advertising in a variety of media. ; Advertising; Ian Scafer; UGC; about.com; iab; Tom Troja, Vice President of Marketing for Pajamas Media, explains how UGC has transformed traditional linear story models into more multi-faceted conversations for advertisers.; Advertising; Tom Troja; UGC; iab; Art Sindlinger, Activiation Director for Social Media and Gaming at Starcom, talks about leveraging new avenues to incorporate users into your company's long term planning. ; Advertising; Art Sindlinger; UGC; about.com; iab; Marcien Jenckes Senior Vice President Marcien Jenckes, Senior Vice President of AOL Messaging and Social Media, discusses the most important components of effective UGC campaigns and products. ; Advertising; Marcien Jenckes; UGC; about.com; iab; Kate Everett Thorp, CEO of Real Girls Media, advises on how to encourage user participation for the long term, taking brand and platform into account. ; Advertising; Kate Everett Thorp; UGC; about.com; iab; Conn Fishburn, Director of Social Media Strategy at Yahoo! explains how to see past the hype of UGC into successful branding strategies. ; Advertising; Conn Fishburn; UGC; about.com; iab; Stephen DiMarco, Vice President and Chief Marketing Officer of Compete, Inc. discusses what motivates users to partipate in all areas of media and what factors have made UGC more durable now than was ever possible in the past.; Advertising; Stephen DiMarco; UGC; about.com; iab;

2008 Advisory Board

Tom Arrix
Cam Balzer
Heidi Browning
Rob Crumpler
Rich Lefurgy
Tom Lynch
Jerry Needel
Suzie Reider
Geoff Reiss
Ian Schafer
Chad Stoller

Vice President of Sales , East
Vice President, Emerging Media
Sr. Vice President Client Solutions
Chief Executive Officer
Vice President of Strategy and Account Planning
Sr. Vice President, Product
Director Advertising, YouTube
Chief Executive Officer
Chief Executive Officer
Executive Director, Emerging Platforms

Fox Interactive Media
Archer Advisors
Avenue A Razorfish
Nielsen Online
Associated Content
Deep Focus


Principal Sponsor: VIP Sponsor: Supporting Sponsor: Supporting Sponsor: Produced by:
Nielsen Online
Keibi Technologies, Inc.
Interactive Advertising Bureau

View complete sponsor info »