The IAB has partnered with some of the leading training providers in the interactive marketing and advertising space to provide additional opportunities for professional development. Many of the following providers offer significant discounts to our members — follow the links to access these additional savings:
- The Laredo Group
- Anne Miller/Chiron Associates
- The Center for Sales Strategy
- Certified Sales Training
- Digital Media Training
- The Knowledge Engineers
- The Laredo Group The Laredo Group is dedicated to helping media sellers increase their sales effectiveness through industry knowledge and best practices, understanding site capabilities, and developing and reinforcing appropriate sales skills. They provide customized and general sales training in various formats – public seminars, corporate training, on-demand training or a hybrid of both instructor-led and webinar training. The Laredo Group has trained hundreds of the media companies for over 15 years and provides free industry resources, such as a Glossary and Media Calculator (also available as an iPhone or Android App). In addition to their core curriculum of digital media, attendees can choose from various half-day workshops at IAB’s Ad Lab designed to improve their performance and update the knowledge of key aspects of this rapidly evolving industry. Specialized IAB Certification Sales Training Bundles, with up to 18 hours of self-paced curriculum, are offered to prepare students for the Digital Media Sales Certification Exam. Further discounts are available for IAB members. Public seminars, also covered comprehensively in on-demand formats, are hosted in major markets nationwide. Click here for a listing of those select cities. To see a list of on-demand training courses, please click here or contact [email protected]. Instructor-led, corporate training programs are also available to meet the needs of any media sales company or organization and can be customized from half-day to multi-day. For more information, contact [email protected], call 212-888-8190 or click here.
- Anne Miller/Chiron Associates Anne Miller is the author of five books, the newest being “The Tall Lady with the Iceberg,” and has been in the business of coaching for 25 years. Anne supports sales teams, C-suite executives, managers and small business owners with tailored workshops, consulting, private coaching, and customized speeches. Her seminars – tailored for half-day to multiple-day sessions – are designed for participants to rethink the subtle power of language and harness their ability to persuade, explain, sell and inspire others to get the results they want. She also works directly with C-suite and organization leaders by coaching them on how to combine the right presentation strategy with visual language so listeners become engaged and committed to their vision. In addition to seminars and speeches, Anne offers sales mentoring and in-person and online sales coaching. For additional information and offerings, visit www.annemiller.com.
- The Center for Sales Strategy (CSS) The Center for Sales Strategy has specialized in providing talented sales people with the training they need for success in digital media sales, as well as other media and B2B sales for nearly 30 years. Their digital consultants, trainers and coaches all have real world experience and work with sales people and sales managers daily. Each member of the team has successfully managed digital sales, sold digital media and managed complex digital campaigns so the guidance they give and training they provide lead to results. The Center for Sales Strategy offers onsite workshops and online training programs, including one-on-one coaching, covering various topics in digital sales from hiring the right talent to developing integrated solutions to executing a Digital Target Drive. To learn more about their digitals sales training and coaching services, click here. You can also subscribe free to The Center for Sales Strategy’s Digital Edge blog and other blog postings here.
- Certified Sales Training Certified Sales Training offers online digital media sales and selling courses that focus on giving sales professionals a holistic look at digital media channels, marketing methodologies and selling best practices being used by effective and successful digital publishers. Subscribers have access to over 50 hours of video lectures, hands-on workshops, quizzes, interviews, webinars and other training resources for a full year at one price. This format allows learners to study and learn at their own convenience and to review content when it is most personally and professionally beneficial. Subscribers looking to sit for the IAB’s Digital Media Sales Certification exam can choose to complete the quizzes that come with each Certified Sales Training lesson in preparation for that exam. Current course outline and listings can be seen here. Certified Sales Training also offers customized live, digital media marketing workshops upon request.
Digital Media Training Digital Media Training believes that training and ongoing reinforcement provides companies with the most important competitive advantage. DMTraining provides a unique solution to develop sales and digital media knowledge. Through webinar or customized workshops, their training is aimed to promote confidence in understanding the digital media landscape, cross-platform expertise, leverage marketing channels, improve ability for investment decisions, increase revenues, and improve client relationships. DMTraining can help sales teams and individuals prepare for the IAB Digital Media Sales Certification through webinars or customized live-training workshops delivered on-site or at the IAB headquarters in NYC. By reviewing current industry issues, players, and operations, participants gain a broad understanding of every major digital platform (e.g., mobile, tablets, online). In addition, they offer an in-depth training curriculum and pre-examination exercises to help prepare for the test. Media sellers, marketers and senior executives become more digitally savvy. Click here to a see a training course outline.
For additional information, contact [email protected] or call 212-502-3064.
Econsultancy Econsultancy provides training to digital novices and experts alike on everything from web analytics and email marketing to social media, PR, and e-commerce. Econsultancy offers corporate sales teams as well as individuals a variety of training programs, workshops and courses across all areas of interactive advertising and commerce. Econsultancy’s content and resources are integrated with the training courses to ensure up-to-date teaching materials. The UK-based digital marketing community and publisher has offices all over the globe and provides independent research, consulting services and worldwide events and training for its member base. For more information on becoming a member or learning more about their one-day courses and custom training programs, visit http://econsultancy.com/us/training or email [email protected].
- The Knowledge Engineers The Knowledge Engineers provides digital skills training for publishers, media owners, agencies and client-side marketers. Owned and operated by media professionals, they offer four distinct training levels – acceleration, practitioner, client master and leadership courses. Their training approach is customarily public workshops; however, they offer online classrooms, on-demand webinars and an online training platform, as well as regular trends and digital business webinars. In addition, The Knowledge Engineers provides courses geared to prepare students for the IAB Digital Media Sales Certification exam. For more information, please call 646-701-7046 or email [email protected].