Home > Events & Training >    Training Partners
Print this page Print this  

Training Partners

The IAB has partnered with some of the leading training providers in the interactive marketing and advertising space to provide additional opportunities for professional development. Many of the following providers offer significant discounts to our members — follow the links to access these additional savings:

  • AdMonsters. Founded in 1999, AdMonsters is the only professional association dedicated exclusively to online advertising operations and technology. AdMonsters’ Operations Training program is the only formal training curriculum specifically designed to meet the needs of the online advertising operations and technology field. Developed and led by leaders in the field working with AdMonsters staff, our courses offer hands-on, technical training both for those entering the field and for seasoned professionals seeking to further their career development. IAB Members receive a 30% Discount with Code IABUS30.
  • ANA School of Marketing. The Association of National Advertisers offers a full slate of classes in 3-day long sessions in major cities around the country. Topics cover the full range of marketing activities.
    www.ana.net/careers/content/careers
  • Anne Miller. Anne supports clients who sell in high stakes situations with tailored workshops, consulting, private coaching, and customized speeches. “Make What You Say, Pay!” is the principle underlying all her programs from “Strategic Probing” and “Presenting Like a Pro” to “Negotiating” and “Outrageous Thinking for Outsized Results.” Her work with 100+ print and on-line clients have helped them sell millions of dollars of products and services to advertisers.  Anne is the author of three books, the popular “Metaphorically Selling,” “365 Sales Tips for Winning Business,” and “Presentation Jazz.” “You did a fantastic job with my team.” Richy Glassberg, TV Guide.
    www.annemiller.com
  • DMA Education. DMA Education provides up-to-date information on traditional media and emerging trends for both online and offline direct marketing campaigns. As all marketing goes direct, it's important that your staff remain current with the times in order to take your marketing to its ultimate potential. Seminars provide valuable returns in the shape of actionable ideas and techniques for direct marketing. Out first-class instructors will answer your questions, review marketing campaigns and ideas, and impart their expert knowledge. Whether you're looking to break into the world of social media, learn to successfully mine your database, or brush up on your DM basics, DMA seminars will teach you how to spend your marketing dollars wisely and effectively. All e-mail, search, social, and general digital marketing classes count towards the IAB Certificate in Digital Advertising. IAB Members use discount code IABMEM to access even greater value.
  • Laredo Group. The Laredo Group is a leading training and consulting firm dedicated to helping clients increase sales and decrease costs through knowledge and efficiencies related to online advertising buying and selling, search engine marketing, and site optimization. The Laredo Group provides customized general sales training & coaching for companies and individuals, media training for buyers and sellers, and custom consulting services designed to increase the revenue potential and production of staff and products for both traditional, online and cross-platform sales and marketing activities. $200 Off all Laredo Group classes.
  • Magazine Publishers Association. Magazine Publishers Association, the trade association for the Magazine Industry, offers seminars and training content, often applicable to a broader set of platforms than magazines. Contact Jonathan Busky at Jonathan@iab.net for discounts and to determine eligibility for the IAB Certificate.
  • Naked Media. Focused on the nexus of content and revenue, Naked Media brings executives actionable information they need. Their online course Finance for Media Professionals gives the crucial information managers need to understand the way money flows in an organization to bolster financial skills and learn the finance behind decision-making; know how to interpret budgets, secure funds, earn revenue, and do more with available resources, and communicate with the CFO and other key financial managers to get a “yes” for more of their efforts. This four-part video course is available to IAB members for the special rate of $99, just click through here.
  • University of San Francisco, Master Certificate in Internet Marketing. The University of San Francisco’s Master Certificate in Internet Marketing provides the advanced training and credentials you need to become an interactive marketing expert. Real-world pros share practical applications and strategic best practices covering all facets of digital marketing, including website usability, blogs, Web 2.0, search engine optimization (SEO), web analytics, viral marketing, affiliate marketing, social media and prepares you for certification from two of the leading industry organizations: Google Advertising Professional and Web Analytics Association.
  • Upstream Group HABITAT. HABITAT is an immersive two-day campus experience for digital sellers, offering 4 distinct programs that connect sellers with proven concepts and strategies to sell smarter in these challenging times. HABITAT students experience an immediate performance boost, meaningful conversations with customers, a fresh sales strategy and practical advice to survive and thrive in '09. IAB Members receive a $250 discount when you register with code IAB01. For upcoming dates and to learn more visit www.upstreamhabitat.com.