appssavvy is focused on rethinking the delivery and reception of advertising. We enable brands to buy and leverage social activity by partnering with leading web publishers and developers to uncover what people are doing across the web. Understanding people and their actions is what enables appssavvy, and the brands and agencies that we work with, to leverage and experience social activity. In short, appssavvy is a platform that connects people and brands through social activity. For more information, visit www.appssavvy.com.
Brickfish®, The Social Media Solution™, successfully creates ongoing engagement and conversations with consumers using social media. It provides a brand safe platform that energizes peer-to-peer sharing among consumers via the social web. Using the Brickfish platform, brands can run social media programs including branded viral programs, brand focused UGC programs, social promoters programs, contests, sweepstakes and more. All engagements are tracked with patent-pending Viral Map® and Geo View technologies which provide detailed data on reach, engagement and viral activity across the web. Brickfish has launched successful campaigns for BlackBerry, Estée Lauder, Microsoft, Nike, Victoria’s Secret, Coach, Givenchy, Qualcomm and more.
About Buddy Media
The Buddy Media Platform is the social media management software of choice for eight of the world’s top ten global advertisers. With its scalable, secure architecture and straightforward administrative tools, it is the only solution that allows brands to launch, maintain, and measure their social media presences in any country and in any language. Buddy Media was one of the first companies selected by Facebook as a preferred developer partner. The company is backed by WPP (NASDAQ: WPPGY), Softbank Capital, Institutional Venture Partners, Insight Venture Partners, Bay Partners, GGV, Greycroft Partners, Facebook investor Ron Conway, Facebook board member Peter Thiel, Zynga Founder and Cheif Executive Officer Mark Pincus, Roger Ehrenberg, and others. For more information, visit http://www.buddymedia.com.
Gigya is a software-as-a-service technology that delivers scalable social CRM, unifying the most popular identity and social providers including Facebook, Twitter, PayPal and LinkedIn and bringing the features and benefits to corporate web sites. Gigya enables online businesses to deepen customer relationships and tap existing friend networks, driving social registrations, word of mouth and social interaction for web sites and applications. In addition, Gigya provides analytics, best practices, consulting and support to optimize every implementation. Supporting more than 280 million users each month across more than 500,000 sites, Gigya’s technology is the choice of global leaders in publishing and commerce including CBS, Fox Sports, Intuit, The Coca-Cola Company, The Home Depot and Turner Networks.
Involver is the fastest-growing social media technology platform, used by leading agencies and brands to create world-class social media applications that engage audiences across multiple social media sites. Over 40,000 brands use Involver to start, monitor and address millions of conversations reaching more than 100 million opt-in brand advocates. Involver is the trusted partner of many of the world’s top brands including General Mills, P&G, Sony/RCA Records and Sprint. Learn more at www.involver.com.
An award winning Social Software Platform, KickApps provides on-demand social media, online video and widget applications that enable web publishers and marketers to drive deeper customer relationships, and grow, engage and monetize online audiences. Its SaaS platform includes a suite of applications that include, social networking, user-generated content, programmable social video players, drag-and-drop widget building, WidgeADs™ and many others that are tightly integrated with robust media moderation, member management and reporting. Customers include: NBC Universal, ProSieben, Guinness World Records, Scripps Network Interactive, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and thousands of other web sites. For more information, visit www.kickapps.com and www.kickdeveloper.com.
SocialMedia.com has developed the first social advertising platform for publishers. The end-to-end platform supports authoring, serving and reporting functionality, enabling publishers to create and sell social ads on their inventory. The "People Powered Ads" (TM) that flow from the platform leverage social relationships, helping brands reach consumers across the web with real messages from real people. As a co-author of the IAB's Social Advertising Best Practices report, SocialMedia.com also provides leadership and guidance to assure continued consumer acceptance and response to social ads. SocialMedia.com is based in San Francisco.
Spiceworks is transforming the way IT products & services are managed by IT professionals and marketed by technology companies. Nearly 900,000, or 20 percent, of the world’s SMB IT pros use Spiceworks’ free software and community to do their jobs. Over 150 technology brands including Microsoft, Intel, and Rackspace use Spiceworks’ market research, engagement, advertising and selling solutions to reach these IT pros (and their $150 billion annual technology budgets). Spiceworks unique approach to ‘social IT combines business apps, crowdsourcing, social networking and community collaboration to connect the users to each other and to advertisers to simplify Everything IT.
Sprout gives you a better way to connect people with your brand through personally relevant social ads and engagement applications. With Sprout Engage, your brand can drive interactive online experiences that are personally relevant and ready to go viral. Fully integrated with the leading ad servers and able to run anywhere online, Sprout’s Social Ads provide better ad performance than traditional rich media ads. Happy Sprout customers include Disney, Warner Bros., Intel, Toyota and MTV. Funded by Polaris Venture Partners, Sprout is growing like a weed in Honolulu, HI and San Francisco, CA. To learn more, please visit http://sproutinc.com.
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About WildTangent Media
WildTangent Media is a digital media advertising platform that connects brands with a highly engaged audience of 175 million consumers monthly across desktop, social, and mobile platforms. Powered by ad products that consistently perform above industry norms and a growing portfolio of 3rd-party game developers, WildTangent Media offers consumers the chance to invite brands into a digital experience they’re really enjoying. And in return, they get something they want. Like virtual goods, free play, or premium content, all in the name of an advertiser’s brand. It’s a “value exchange” approach, where consumers get the rewards they want, instead of interruptions.
About Advertising Age
Advertising Age is the leading global source of news, intelligence, and conversation for marketing and media communities. Ongoing coverage of strategic topics like CMO strategies and data-driven marketing is complemented by breaking news on digital, social media, and more.
Founded in July 2005, Mashable is the world’s largest blog focused exclusively on Web 2.0 and Social Media news. With more than 20 million monthly pageviews, Mashable is the most prolific blog reviewing new web sites and services, publishing breaking news on what’s new on the web and offering social media resources and guides.
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