Go-to-Market Techniques for Social Media
One part insight, one part instruction, a series of short-burst presentations will teach you how to leverage a “post-platform” social media landscapes—including mobile, video and games

Social Media, World Events and the New Face of Cause Marketing
Marketing amidst world events has both enormous possibility and enormous possible pitfalls. Hear from brands and agencies who are tacking this delicate matter the right way.

Whose Job (and Budget!) Is It Anyway?
Social has blurred the lines of responsibility within marketing organizations. Who “owns” social media? Learn how major brands and agencies are structuring themselves for social media success.

Pitching to the Major Leagues - BACK BY POPULAR DEMAND!
In this annual session, social media experts pitch a major brand marketer on high-impact social strategies. Go behind the scenes at your competitors’ pitch meetings!

Navigating Social Media ROI 
Move past philosophical and qualitative evaluations of success and see the practical, quantitative metrics available to give you deep insight into the ROI of social spend.