Overview
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Find out how this event can separate you from the competition.

Join Executives From:
British Airways | Cadillac | Capital One
Carat | Droga5 | E*TRADE
Estee Lauder | Foot Locker
General Motors | H&M | Havas Digital
Johnson & Johnson | LG Electronics
Liberty Mutual | Macy's
Merkley+Partners | MillerCoors
Mindshare | OMD | Optimedia
Sapient | The Ladders | Unilever
Weight Watchers | Wieden+Kennedy
Wyndham Worldwide | Zenith Media

Read the recap of the 2010 Social Media Marketplace, view event photos, and watch video clips sponsored by FreeWheel


Learn from speakers such as:

Coca-Cola Media & Communications Director Linda Cronin

foursquare Co-Founder Naveen Selvadurai

SocialMedia.com Co-Founder & Chairman Seth Goldstein

GE Global Digital Strategy Director Andrew Markowitz

MediaLink President & COO Wenda Harris Millard

and 360i CEO Bryan Wiener

Sessions include:

Go-to-Market Techniques for Social Media
One part insight, one part instruction, a series of short-burst presentations will teach you how to leverage a “post-platform” social media landscapes—including mobile, video and games

Social Media, World Events and the New Face of Cause Marketing
Marketing amidst world events has both enormous possibility and enormous possible pitfalls. Hear from brands and agencies who are tacking this delicate matter the right way.

Whose Job (and Budget!) Is It Anyway?
Social has blurred the lines of responsibility within marketing organizations. Who “owns” social media? Learn how major brands and agencies are structuring themselves for social media success.

Pitching to the Major Leagues - BACK BY POPULAR DEMAND!
In this annual session, social media experts pitch a major brand marketer on high-impact social strategies. Go behind the scenes at your competitors’ pitch meetings!

Navigating Social Media ROI 
Move past philosophical and qualitative evaluations of success and see the practical, quantitative metrics available to give you deep insight into the ROI of social spend.

Actionable takeaways and high-level networking opportunities with the biggest brands, agencies, publishers and platforms make this a can't miss event.



Watch videos from IAB Marketplace: Social Media 2009.