Vice President, Principal Analyst
Josh Bernoff is one of America’s most prominent and most frequently quoted research analysts. He is the coauthor of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, May 2008), a comprehensive analysis of corporate strategy for dealing with social technologies like blogs, social networks, and wikis. Josh joined Forrester Research in 1995. In 1996, he created the Technographics® segmentation, a classification of consumers according to how they approach technology. Forrester has used this segmentation as the basis of its consumer research offering, also called Technographics, since 1997. Josh is also known for ten years of analysis of the television industry.
Josh’s research, analysis, and opinions appear frequently in publications like The Wall Street Journal, The New York Times, Adweek, and on national television news programs. He writes a column for Marketing News and is a guest blogger for Advertising Age. Josh’s own blog is located at blogs.forrester.com/groundswell
Advertising Manager and Internet Specialist
Marc Fonzetti is the Advertising Manager and Internet Specialist for Reckitt Benckiser, North America. He is responsible for the integration of digital and traditional media, both within RB and between their media and cross-functional agencies. Marc has recently received much trade press (AdAge, Brandweek, Brand Republic, etc) for his industry leading integration of cutting edge internet video technology with traditional TV, which combines media research, highly accountable digital video measurement, and a proprietary methodology to combine internet video and TV GRPs. Marc cut his teeth in traditional media planning for P&G and Norelco while at MediaVest, before going digital with i-traffic and later client-side at BOOKSPAN (a Time Warner & Bertelsmann partnership). He has an entrepreneurial spirit which can be seen in his work within evolving media, as well as a prior stint as VP and co-founder of an NYC based direct response internet company. Marc holds a B.S. in Business & Economics from Lehigh University.
Senior Vice President, Brand Strategy and Emerging Media
As 360i’s Senior Vice President of Emerging Media and Brand Strategy, Sarah oversees 360i’s social, mobile, digital publicity, consumer insights, and brand strategy groups. Under her leadership, 360i has developed industry leading practices that have helped cement its reputation as an Ad Age “Agency A-List” and one of the “Best Places to Work” in Media & Marketing. Sarah’s expertise is in providing strategic counsel to clients such as Kraft Foods, Coca-Cola, JCPenney, NBC Universal, and Diageo on utilizing digital to help marketers foster relationships and form emotional bonds between brands and consumers. Sarah currently sits on the Word of Mouth Marketing Association’s (WOMMA) Board of Directors.
VP of Marketing
Executive Chair, sovrn Holdings Inc.
Founder, Federated Media
John Battelle is the executive chair of the newly created Sovrn Holdings. He is also the founder of Federated Media Publishing, which ranked as one of the top properties on the Web. John was also the co-founder, Executive Producer and Program Chair of the Web 2 Summit. He maintains Searchblog, an ongoing daily site, which covers the intersection of media, technology, and culture at www.battellemedia.com.
John is also an entrepreneur, author and journalist. Best known for his work creating media properties, he was Chairman and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to that, he was a co-founding editor of Wired magazine and Wired Ventures.
Previously, John occupied the Bloomberg chair in Business Journalism for the Graduate School of Journalism at the University of California, Berkeley. John was a founding Board member of the Online Publishers Association and currently sits on the board of the Interactive Advertising Bureau.
John’s honors and awards include: “Global Leader for Tomorrow” and “Young Global Leader” by the World Economic Forum in Davos, Switzerland; “Innovator – One of Ten Best Marketers in the Business” by Advertising Age; and one of the “Most Important People on The Web” by PC World. In 2005 he authored 'The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture' (Penguin/Portfolio), an international bestseller published in more than 25 languages. His new book entitled ‘What We Hath Wrought’ is due out in 2013.
Partner, Executive Director of Interactive Marketing & Advertising
Ogilvy & Mather Worldwide, Inc.
Paul heads the Interactive Marketing function and staff and Social Media Practice within Ogilvy, personally leading IBM clients, and contributing to American Express, Cisco, American Chemistry Council, Dove, Sears, Participant Productions, Kraft and other clients. His experience in both B2C and B2B spans telecommunications, wireless, financial services, insurance, and technology industries.
Paul has extensive client-side e-commerce expertise, as well as a unique background in e-mail marketing and rewards programs. His experience also spans direct-to-consumer and agent-based sales strategies across multiple industries. Prior to OgilvyInteractive, Paul led the creation and delivery of rewards-based partner-marketing programs for Affinity Solutions. These programs included merchant-funded cashback rewards, e-commerce, and segment-focused, valueadded content based on life stage, life event, and interest. He worked with numerous financial services and insurance companies, including Geico, AIG Direct, Liberty Mutual, H&R Block, Citibank, Chase, Farmers Insurance, and AmSouth Bank. His programs have been linked to significant business impact. Before that, Paul was vice president of Strategy and Sales for Bigfoot Interactive. While there, he led the development of a vertical team approach, which allowed Bigfoot to dominate in the financial services, telecommunications, automotive, travel, entertainment, and not-for-profit sectors. Clients there included Capital One, Discover, Honda, Chrysler, and H&R Block. Paul’s client-side experience in e-commerce spans nearly seven years at Quantex and CyberMax Computer divisions of the largest private computer manufacturer, Fountain Computer where he headed marketing and advertising as VP of Direct and Digital Marketing. Paul helped these businesses grow from $40 million to $380 million in combined revenue in under six years.
Paul is cofounder of the Email Experience Council, the world largest email trade organization and social network which was sold to the DMA in 2007 after just 12 months. Paul lives in Middletown, NJ with his wife and 3 children and is co-founder and active boardmember of the Ryan Andrew Kaiser Memorial Foundation—a not for profit which helps families of critically ill children through it annual event Ryan’s Run, RyansRun.org.
Jonathan Carson is President, International of Nielsen Online, the world’s largest online market research company, and a business unit of The Nielsen Company. In this capacity, Jonathan manages Nielsen Online’s operations in fifteen international markets, including the NetRatings and BuzzMetrics service lines.
Jonathan co-founded BuzzMetrics in 1999, and served as Chief Executive Officer until Nielsen acquired the business in 2007. In those years, Jonathan organically grew BuzzMetrics from a two-person start-up to a 150-employee market leader. He led the company through an industry consolidation between BuzzMetrics, Trendum and Intelliseek, and through multiple investments and then a full acquisition by The Nielsen Company. At the time of the Nielsen acquisition, BuzzMetrics had almost 200 Fortune 1000 clients, including 19 of the top 20 U.S. advertisers.
Through this process, Jonathan helped to “create” the fields of consumer-generated media and word of mouth marketing measurement. In 2005, he co-founded the Word of Mouth Marketing Association (WOMMA), which has since become a thriving trade association.
Jonathan is a frequent speaker on online marketing issues. He has given keynote and general session presentations at events including ESOMAR, ARF, IAB, Dow Jones, The Conference Board and WOMMA, and has spoken on dozens of industry panels. Jonathan has been interviewed by leading media outlets, including The New York Times, Wall Street Journal, CBS News, Fortune, NPR, WIRED, and MTV. Jonathan co-authored a chapter about the effect of the Internet on corporate governance for a Euromoney/Institutional Investor textbook with Jim Felton, the Central Michigan University finance professor whose Journal of Finance paper proved that the Enron scandal was first leaked on the Yahoo stock message boards.
Previously, Jonathan founded and served as President of Intercities, Inc., an interactive development firm, with clients including Intel, Disney, and National Institutes of Health. Jonathan also co-founded Outer Sound in 1995, an award-winning music Web site that he sold to Sharpflat, Inc., a music industry application service provider. Jonathan previously worked for the Georgetown University Center for Business-Government Relations, as the lead researcher on numerous projects including a two-year project to develop a new loan loss reserve model for the World Bank, and the first in-depth financial modeling for the Polish stock market.
Jonathan graduated from Georgetown University.
Director, Digital Marketing
Del Monte Foods
Doug Chavez leads Digital Marketing at Del Monte Foods. Under Doug’s leadership Del Monte has created a comprehensive consumer engagement strategy for Del Monte brands, such as Del Monte®, Contadina®, College Inn®, Meow Mix®, Kibbles 'n Bits®, 9Lives®, Milk-Bone® and Pup-Peroni®.
Prior to Del Monte, Doug was Director of Ad Solutions at Yahoo! leading monetization strategy for Yahoo!'s Communications properties — Mail, Messenger, Flickr and Groups. Prior to Yahoo!, Doug was Senior Director at Tribal DDB – Chicago. Under Doug’s leadership the business achieved double digit growth and guided the team to win a Cyber Lion at Cannes — a first for the agency — for the “Lincoln Fry” campaign. Doug has received a number of industry awards including a Cannes Cyber Lion, Yahoo!'s Big Idea Chair, and a London International Award.
Chief Revenue Officer
Rogelio (Ro) Choy is Chief Revenue Officer for RockYou. He leads the business efforts for RockYou. Before joining the RockYou executive team, Ro managed eBay’s online parts business as a Director at eBay Motors and also was responsible for managing Market Development at eBay, including operation of eBay’s U.S. wireless efforts. Prior to eBay, Ro co-founded Cima Systems, a leading VOIP software provider for auto dealers. Ro earned his MBA from Stanford University School of Business.
Co-Founder and President of Strategic Alliances
Jory Des Jardins co-founded BlogHer, Inc. in 2005 with Elisa Camahort Page and Lisa Stone, and serves as the company’s President of Strategic Alliances and lead evangelist to top revenue partners. With Jory’s leadership, BlogHer has developed its own distinctive, brand of strategic partnership, helping to facilitate constructive dialogue between some of the world’s major brands and women who are social media leaders and their readers.
Jory frequently gives private presentations and training sessions to Fortune 500 companies and their internal and external strategy teams, bringing community insights and case studies directly to companies and agencies that are navigating the social media space. Leveraging her prior experience in both print and online media, Jory works within brand teams to deconstruct media models and to develop messaging and campaigns that resonate with bloggers, blog readers and brands.
BlogHer’s integrated sponsorship model, which combines live events and media channels, has grown to revenue of eight figures trailing for the past two years, during which BlogHer, Inc. was named among the AlwaysOn OnMedia Top 100 for 2011 and Global 250 for 2010, and as one of America’s Most Promising Start-ups by BusinessWeek. BlogHer’s flagship site, BlogHer.com, was named one of the Top 100 Websites for Women by Forbes in 2010.
Jory is BlogHer’s representative on the Interactive Advertising Bureau (IAB) Board of Directors, and serves on the advisory board of start-ups FeedBlitz and Juno Baby. Jory also represents BlogHer at public speaking engagements, having keynoted such events as ad:tech Chicago and the Marketing to Moms Conference, and spoken on panels at events for the IAB, ANA, AMA and WOMMA and at Web 2.0, SXSW Interactive, BlogWorld Expo, the Monaco Media Forum, Girls in Tech and CES.
Prior to co-founding BlogHer, Jory helped high-technology start-ups Pluck and Rojo develop the models to launch successful blog syndication initiatives and served as producer as Third Age transitioned from traditional web destination to a network of bloggers.
Together, BlogHer co-founders Lisa, Elisa and Jory have been named among the most influential women in Web 2.0 and technology by Fast Company (2008, 2009 and 2010), Ernst & Young Entrepreneur of the Year semi-finalists (2010) and among the seven most powerful people in new media by Forbes Magazine (2009). In 2011 they were jointly awarded the PepsiCo Women’s Inspiration Award and in 2008, the Anita Borg Institute Social Impact Award. Jory lives in the Bay Area with her husband Jesse and their baby daughter.
SPLENDA® Brand Innovation
Director of Marketing
Papa John’s Pizza
Co-Founder and Chairman, SocialMedia.com
Co-Chair, IAB Social Media Committee
Seth Goldstein is Co-Founder and Chairman of SocialMedia.com, a platform that helps publishers socialize their ads. The company has integrated its technology with many large social media sites including Facebook and MySpace, in support of major brands such as P&G and Nestle. Seth is an active member of the advertising community and considered a thought leader on social media.
Seth has helped to create and invest in a number of pioneering businesses over his career, starting in 1995 when he founded SiteSpecific, one of the first Internet advertising agencies. SiteSpecific pioneered a number of Internet marketing practices that continue today, including interactive banners and pay-for-performance campaigns.
In 1998, Seth joined Flatiron Partners as Entrepreneur-in-Residence. In 2002, he created Majestic Research, which leverages proprietary data to create next generation equity research for Wall Street. As an angel investor, Seth has advised a number of successful web services including del.icio.us (Yahoo!) and Etherpad (Google). Over his career, Seth has been featured in The New York Times, Wall Street Journal and Economist, and has spoken at leading industry events around the world.
Vice President, Marketing
Liza leads both the Marketing and Analytics teams at Gigya, and has focused on improving advertising and marketing performance since her early days as a media planner. A veteran of the world of traditional brand advertising at FCB, retail marketing as a consultant with Booz Allen Hamilton, and online marketing with QuinStreet, one of the world’s largest direct response advertisers, she has been focused on marketing accountability throughout her career. Liza earned her B.A. in Rhetoric from U.C. Berkeley and her MBA from the Kellogg Graduate School of Management.
Brad is a transmedia leader with over 15 years of experience in integrated marketing and communications.
He is currently The President of SS+K—a creative, integrated marketing and communications firm with a focus on social media. SS+K has over fifty people in New York and LA and is partially owned by Creative Artist Agency (CAA).
Prior to this, Brad was the EVP/Executive Director of Draftcb’s Digital practice and a member of the New York Leadership Team. Brad managed a team of over 100 specialists in Business Strategy, Project Management, User Experience Architecture, and Technology.
Before this, Brad served as the GM and Co-founder of Merkley ID, the Interactive and Design unit of Merkley + Partners. Brad also served as Director of Business Development at The Attik, a global digital, design and motion graphics firm working on brands including HBO, MTV and Nike.
Prior to The Attik, he was a Strategic Planner for SS&K, a strategic communications firm and held numerous account management positions at Ogilvy, Cliff Freeman & Partners and Saatchi & Saatchi.
Brad was featured as one of the Advertising industry’s new Mod Men in the April/May 2009 edition of Departures Magazine and has written guest columns for Adweek, MediaPost and The Hub. He also spoke at last Fall’s Mixx Conference on the role and value of branded entertainment in the digital space.
Chief Executive Officer
Patrick Keane was named Chief Executive Officer of Associated Content, Inc., in March, 2009. He manages and leads all aspects of Associated Content's corporate, business, consumer and legal initiatives.
Prior to Associated Content, Keane was EVP and Chief Marketing Officer at CBS Interactive where he managed partnerships and strategy for the Interactive division. In addition to sales strategy, he managed CBS Interactive’s efforts in advertising operations, sales marketing, research and analytics, sales training and search engine optimization.
Prior to joining CBS, Keane spent more than four years at Google, Inc. He served as Head of Advertising Sales Strategy at Google, overseeing the group responsible for developing and managing the strategic plans and relationships critical to growing Google’s advertising customer base. He was the original founder and programmer of Zeitgeist, Google’s annual thought leadership forum. Keane also built and led Google’s North American field marketing team, an organization comprising industry marketing, sales analytics, sales marketing, and corporate events.
Prior to Google, Keane was Vice President and Senior Analyst at Jupiter Research where he contributed to all facets of their marketing and media research, as well as the company’s conference division and business development. As head of Jupiter’s Online Advertising service, Keane led research on the buying and selling of interactive media. He and several analysts delivered insight into, and advice on, strategies that helped online advertisers maximize return on investment, publishers generate ad revenues, and technology vendors and service providers position themselves to prospective clients.
He is a former member of the Interactive Advertising Bureau’s Board of Directors and was featured in AdAge’s “40 Under 40” section in 2007. Patrick graduated from Trinity College in Hartford, CT.
Director, Product Development
Keith is a seasoned product innovation veteran with over 10 years of experience leading technical teams in the delivery of online advertising and technology systems.
At BuzzLogic, Keith is responsible for executing on the company vision of leveraging socially charged content for effective ad targeting and performance. Prior to joining BuzzLogic, Keith worked at Adify, where he drove the delivery of a web-based platform for media companies and vertical advertising networks. Keith has held numerous positions in interactive and digital out of home companies such as SeeSaw, CDC Systems, and Adobe.
Keith started his career in consulting at Ernst and Young, holds a MBA from UC Berkeley, where he served as Class President and degree in Electrical Engineering from the Georgia Institute of Technology.
Abbey Klaassen is the editor of Ad Age and responsible for the editorial operations of the world’s leading source of news, insights, and analysis about the marketing and media industries. In addition to a weekly print publication, a daily web site and a collection of targeted newsletters, Ad Age also runs an Insights division of in-depth white papers and quarterly trends reports on creativity, mobile, and in-store marketing, a DataCenter with decades of information on the top agencies, ad spenders, and media companies, and a booming events business. She was previously Ad Age’s Digital Editor, covering everything from the corporate web giants, search marketing, social networking, and digital media, always with an emphasis on their business models, and impact on marketers. Since joining Ad Age in January 2005, Abbey has also covered cable TV, radio, and out-of-home advertising. Prior to Ad Age, Abbey worked for MSP Communications in Minneapolis. She lives in Brooklyn.
Senior Partner, Innovation
Director, Global Digital Strategy
Andrew Markowitz's group leads a global digital strategy group across GE with a focus on driving stakeholder connection and conversion. That includes instituting first-class digital capabilities in areas including search, content social media and customer engagement, as well as training and development to help businesses gain marketplace understanding.
Prior to GE, Andrew worked at Kraft Foods, Inc., where he was Director, Digital Services, leading a Center of Excellence for all digital activity including: digital strategy, on-line media, creative agency relationships, social media marketing, search engine marketing, and standards and training. In this role, he led efforts to create scalable best practices by providing thought leadership in the management and development of a wide range of on-line marketing principles, a pipeline of emerging media opportunities and leading the digital medium towards accountability for Kraft brands.
He joined Kraft Foods in 2000 as the e-Commerce marketing lead for both the Desserts and Post Cereals businesses. Prior to joining Kraft, he worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris and Lintas.
He is a frequent industry speaker and was recently named as one of the iMedia 25: Internet Marketing Leaders and Innovators.
Andy graduated from Indiana University.
Chief Executive Officer and Founder
Deep Focus (a part of Engine USA)
Ian Schafer, CEO and Founder of Deep Focus (a part of Engine USA), is one of advertising’s most influential voices in interactive marketing and social media. Prior to founding Deep Focus in 2002, Ian was Vice President of the New Media division of Miramax Films.
Deep Focus is the digital agency for the social age, boasting a client roster that includes brands such as Pepsi, Microsoft, WellPoint, Pernod Ricard, and NestléPurina.
Under Ian’s guidance, Deep Focus has been lauded for its expertise and excellence at using digital media, technology, creative, and communications strategies to create engaging, value-driven experiences that get people talking. The Emmy® Award-winning firm has been responsible for many memorable, award-winning efforts over the years including AMC’s MadMenYourself and has been the recipient of numerous distinctions, including several IAB & Webby Awards and a Cannes Gold Lion. In 2011, Deep Focus also launched the Moment Studio, a creative newsroom for branded content.
Named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young Ones”, and “Best CEO Social Media Presence” by the Shorty Awards, Ian has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter. Ian also sits on the executive board of the Social Media Advertising Consortium, the Global Advisory Board of Global Social Media Week, and is a co-founder of the Technology, Advertising & Startup Council.
Chief Executive Officer
Bryan Wiener is CEO of digital agency 360i. Under his leadership, 360i has earned a spot on Ad Age’s coveted “Agency A-List” and Fast Company’s “World’s Most Innovative Companies” roster, helping clients like Coca-Cola, Kraft Foods, Diageo and NBC Universal engage their target audiences across the ever-changing digital landscape. Mediaweek has named Bryan a Top 50 person in media two years running for his visionary leadership within the industry and recently named him a Media All-Star.
Bryan’s background includes a series of senior management positions at Net2Phone Global Services, a pioneer in VoIP communications technology. Prior to that, he served as General Manager at TheGlobe.com and Director of Business Development at Standard and Poor’s. Bryan is Vice Chairman of the AAAA Digital Board and serves on the AAAA National Board of Directors and the IAB Agency Advisor Board. He is also an advisor to NYU’s Media & Entertainment Student & Alumni Associations.
Bryan holds an MBA from the Stern School of Business at NYU and a BA in History from Syracuse University.
Follow Bryan on Twitter at @bwiener.
The Toad Stool
One of the only new voices to come out of the creative side of the ad business, Alan Wolk has staked out a distinctive space for himself and his Toad Stool consultancy. The wide-ranging appeal of Wolk’s common-sense approach to strategy, combined with his hands-on experience as an advertising creative director, has made him the go-to guy for social media thought leadership, speaking and consulting.
His blog, The Toad Stool, is an Ad Age Power 150 site that’s been described as a “frank but fair” look at the confluence of advertising, marketing and Web 2.0.
The most popular series, “Your Brand Is Not My Friend,” which deals with the false assumptions marketers make in the 2.0 space (and how to remedy them), has gotten much play in the blogosphere and that has led to columns in Adweek, and MPDailyFix, a top 20 blog aimed at marketing consultants, as well as a national syndication deal via Newstex.
The blog’s popularity has also resulted in numerous requests for speaking engagements. A book is also in the works.
Prior to “seeing the light,” Wolk was a highly successful creative director who spent years at ‘90s hot shop Anderson & Lembke and went on to start up Atmosphere, BBDO’s digital agency, with stints at Ogilvy and JWT along the way. A New York City native and Stuyvesant High School graduate, Wolk currently lives in New Jersey with his wife and 2 kids, where he doubles as a Little League and basketball coach.
Vice President, Marketing and Media Services
Jackie Woodward is Vice President — Marketing and Media Services at MillerCoors. She was appointed to this position in July 2008. In this capacity, she is responsible for leading the marketing services capability for MillerCoors including media and digital; sports and entertainment alliances; business affairs; and consumer insights.
Woodward joined Miller Brewing Company in April 2006 as Vice President – Media and Marketing Services. Prior to Miller, she held the position of Vice President, Global Marketing at McDonald’s Corporation where she led McDonald’s global Balanced Lifestyles initiative. Woodward was one of the leaders of the team that launched McDonald’s first-ever global, award-winning advertising campaign, ‘i’m lovin’ it’ and was also one of the architects of global marketing at McDonald’s. She was instrumental in defining McDonald's expanding global presence in significant sporting and entertainment events, including the Olympic Games and the World Cup.
Prior to that, Woodward was Vice President of Marketing at Ultimatebid.com.
Woodward was named one of Advertising Age’s “Women to Watch” in 2004 and a “Media Maven” in 2008. She was also named Sports Business Journal’s “25 Most Powerful Women in Sports” in 1999.
Woodward holds a B.A. degree in Journalism from the University of Missouri – Columbia. She lives in Hinsdale, IL with her husband, Steve, a noted sportswriter, and their daughter, Aleksandra. She currently serves on the board of directors of the Chicago Make-A-Wish Foundation.
Director of Product Marketing
Director, Product Management
Tania Yuki manages comScore’s Video Metrix product, and is responsible for ensuring that online video measurement supports the growth and balances the needs of the online video and advertising industry.
Prior to joining comScore, Tania was Head of Content for a leading global online video network and IPTV platform KIT digital (previously ROO Media), overseeing content acquisitions, digital strategy and programming optimization for key publishing clients and content partners in North America, the UK, and emerging markets. She has also worked in Australia in interactive and digital media for Foxtel and began as an attorney who specialized in media and internet law in her hometown of Sydney, Australia. Outside of comScore, Tania is also co-Founder of wimLink, an association promoting entrepreneurship, leadership and professional development for women in media and technology and leads the mentorship program for CampInteractive, a not-for-profit for New York youth.
As the President of Agency.com New York and Chicago, Riccardo emphasizes value generation through the power of digital ideas. He has developed marketing strategies and campaigns for blue chip clients in consumer and business-to-business sectors, including travel and entertainment industries, healthcare, CPG, electronics, and financial services. His work spans LG, Mars/Masterfoods, Del Monte, Hewlett Packard, Gateway, E*Trade, Disney, Phillip Morris, Miller, Kellogg, Del Monte, General Mills, Unilever, Kraft, Nestle, Four Seasons, E*Trade, British Airways, Continental Airlines, and the US Army. Prior to joining Agency.com, he was Senior Partner and head of OgilvyOne’s Consumer Marketing Group. Prior to that he was Managing Director of Arc Worldwide in Chicago, Toronto and New York. Riccardo is a frequent presenter at Interactive and Direct Marketing conferences and events. He was born in Italy, raised in South Africa, schooled in Canada, and then moved professionally to the United States. He has been with Agency.com since 2007.
Agency.com New York & Chicago
As the President of Agency.com New York and Chicago, Riccardo emphasizes value generation through the power of digital ideas. He has developed marketing strategies and campaigns for blue chip clients in consumer and business-to-business sectors, including travel and entertainment industries, healthcare, CPG, electronics, and financial services. His work spans LG, Mars/Masterfoods, Del Monte, Hewlett Packard, Gateway, E*Trade, Disney, Phillip Morris, Miller, Kellogg, Del Monte, General Mills, Unilever, Kraft, Nestle, Four Seasons, E*Trade, British Airways, Continental Airlines, and the US Army.
Prior to joining Agency.com, he was Senior Partner and head of OgilvyOne’s Consumer Marketing Group. Prior to that he was Managing Director of Arc Worldwide in Chicago, Toronto and New York.
Riccardo is a frequent presenter at Interactive and Direct Marketing conferences and events. He was born in Italy, raised in South Africa, schooled in Canada, and then moved professionally to the United States. He has been with Agency.com since 2007.
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