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2009 Speakers

Speakers

Keynote Speaker:

Josh Bernoff
Vice President, Principal Analyst
Forrester Research
 

Josh Bernoff is one of America’s most prominent and most frequently quoted research analysts. He is the coauthor of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, May 2008), a comprehensive analysis of corporate strategy for dealing with social technologies like blogs, social networks, and wikis. Josh joined Forrester Research in 1995. In 1996, he created the Technographics® segmentation, a classification of consumers according to how they approach technology. Forrester has used this segmentation as the basis of its consumer research offering, also called Technographics, since 1997. Josh is also known for ten years of analysis of the television industry.

Josh’s research, analysis, and opinions appear frequently in publications like The Wall Street Journal, The New York Times, Adweek, and on national television news programs. He writes a column for Marketing News and is a guest blogger for Advertising Age. Josh’s own blog is located at blogs.forrester.com/groundswell

Keynote Speaker:

Marc Fonzetti
Advertising Manager and Internet Specialist
Reckitt Benckiser

Marc Fonzetti is the Advertising Manager and Internet Specialist for Reckitt Benckiser, North America. He is responsible for the integration of digital and traditional media, both within RB and between their media and cross-functional agencies. Marc has recently received much trade press (AdAge, Brandweek, Brand Republic, etc) for his industry leading integration of cutting edge internet video technology with traditional TV, which combines media research, highly accountable digital video measurement, and a proprietary methodology to combine internet video and TV GRPs. Marc cut his teeth in traditional media planning for P&G and Norelco while at MediaVest, before going digital with i-traffic and later client-side at BOOKSPAN (a Time Warner & Bertelsmann partnership). He has an entrepreneurial spirit which can be seen in his work within evolving media, as well as a prior stint as VP and co-founder of an NYC based direct response internet company. Marc holds a B.S. in Business & Economics from Lehigh University.

Keynote Speaker:

Sarah Hofstetter
Senior Vice President, Emerging Media and Brand Strategy
360i

 

John Battelle
Founder/Chairman/Chief Executive Officer
Federated Media Publishing

John Battelle is an entrepreneur, journalist, professor and author who has founded or co-founded scores of online, conference, magazine and other media businesses.

Prior to founding Federated Media, John co-founded and continues to serve as Executive Producer of the Web 2 Summit conference, as well as “band manager” with BoingBoing.net.

Previously, he occupied the Bloomberg chair in Business Journalism for the Graduate School of Journalism at the University of California, Berkeley. He was Founder, Chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to that, he was a co-founding editor of Wired magazine and Wired Ventures.

John recently wrote The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Penguin/Portfolio), an international bestseller published in more than 25 languages. He created Searchblog, a daily site which covers the intersection of media, technology and the Internet at www.battellemedia.com. He is an expert in the field of search and has appeared on many national and international news channels such as BBC World News, CNN, PBS, Discovery Channel, CNBC, etc.

John was a founding Board member of the Online Publishers Association and sits on the board of the Interactive Advertising Bureau, as well as the Board of his children’s school.

He was named a “Global Leader for Tomorrow” and “Young Global Leader” by the World Economic Forum in Davos, Switzerland. He was a finalist in the “Entrepreneur of the Year” competition by Ernst & Young and has recently been named an “Innovator — One of Ten Best Marketers in the Business”, by Advertising Age and one of the “Most Important People on The Web” by PCWorld. John holds bachelor’s and master’s degrees in Journalism from the University of California, Berkeley.

Paul Beck
Partner, Executive Director of Interactive Marketing & Advertising
Ogilvy & Mather Worldwide, Inc.

Paul heads the Interactive Marketing function and staff and Social Media Practice within Ogilvy, personally leading IBM clients, and contributing to American Express, Cisco, American Chemistry Council, Dove, Sears, Participant Productions, Kraft and other clients. His experience in both B2C and B2B spans telecommunications, wireless, financial services, insurance, and technology industries.

Paul has extensive client-side e-commerce expertise, as well as a unique background in e-mail marketing and rewards programs. His experience also spans direct-to-consumer and agent-based sales strategies across multiple industries. Prior to OgilvyInteractive, Paul led the creation and delivery of rewards-based partner-marketing programs for Affinity Solutions. These programs included merchant-funded cashback rewards, e-commerce, and segment-focused, valueadded content based on life stage, life event, and interest. He worked with numerous financial services and insurance companies, including Geico, AIG Direct, Liberty Mutual, H&R Block, Citibank, Chase, Farmers Insurance, and AmSouth Bank. His programs have been linked to significant business impact. Before that, Paul was vice president of Strategy and Sales for Bigfoot Interactive. While there, he led the development of a vertical team approach, which allowed Bigfoot to dominate in the financial services, telecommunications, automotive, travel, entertainment, and not-for-profit sectors. Clients there included Capital One, Discover, Honda, Chrysler, and H&R Block. Paul’s client-side experience in e-commerce spans nearly seven years at Quantex and CyberMax Computer divisions of the largest private computer manufacturer, Fountain Computer where he headed marketing and advertising as VP of Direct and Digital Marketing. Paul helped these businesses grow from $40 million to $380 million in combined revenue in under six years.

Paul is cofounder of the Email Experience Council, the world largest email trade organization and social network which was sold to the DMA in 2007 after just 12 months. Paul lives in Middletown, NJ with his wife and 3 children and is co-founder and active boardmember of the Ryan Andrew Kaiser Memorial Foundation—a not for profit which helps families of critically ill children through it annual event Ryan’s Run, RyansRun.org.

Jonathan Carson
President, International
Nielsen Online

Jonathan Carson is President, International of Nielsen Online, the world’s largest online market research company, and a business unit of The Nielsen Company. In this capacity, Jonathan manages Nielsen Online’s operations in fifteen international markets, including the NetRatings and BuzzMetrics service lines.

Jonathan co-founded BuzzMetrics in 1999, and served as Chief Executive Officer until Nielsen acquired the business in 2007. In those years, Jonathan organically grew BuzzMetrics from a two-person start-up to a 150-employee market leader. He led the company through an industry consolidation between BuzzMetrics, Trendum and Intelliseek, and through multiple investments and then a full acquisition by The Nielsen Company. At the time of the Nielsen acquisition, BuzzMetrics had almost 200 Fortune 1000 clients, including 19 of the top 20 U.S. advertisers.

Through this process, Jonathan helped to “create” the fields of consumer-generated media and word of mouth marketing measurement. In 2005, he co-founded the Word of Mouth Marketing Association (WOMMA), which has since become a thriving trade association.

Jonathan is a frequent speaker on online marketing issues. He has given keynote and general session presentations at events including ESOMAR, ARF, IAB, Dow Jones, The Conference Board and WOMMA, and has spoken on dozens of industry panels. Jonathan has been interviewed by leading media outlets, including The New York Times, Wall Street Journal, CBS News, Fortune, NPR, WIRED, and MTV. Jonathan co-authored a chapter about the effect of the Internet on corporate governance for a Euromoney/Institutional Investor textbook with Jim Felton, the Central Michigan University finance professor whose Journal of Finance paper proved that the Enron scandal was first leaked on the Yahoo stock message boards.

Previously, Jonathan founded and served as President of Intercities, Inc., an interactive development firm, with clients including Intel, Disney, and National Institutes of Health. Jonathan also co-founded Outer Sound in 1995, an award-winning music Web site that he sold to Sharpflat, Inc., a music industry application service provider. Jonathan previously worked for the Georgetown University Center for Business-Government Relations, as the lead researcher on numerous projects including a two-year project to develop a new loan loss reserve model for the World Bank, and the first in-depth financial modeling for the Polish stock market.

Jonathan graduated from Georgetown University.

Doug Chavez
Director, Digital Marketing
Del Monte Foods

Doug Chavez leads Digital Marketing at Del Monte Foods. Under Doug’s leadership Del Monte has created a comprehensive consumer engagement strategy for Del Monte brands, such as Del Monte®, Contadina®, College Inn®, Meow Mix®, Kibbles 'n Bits®, 9Lives®, Milk-Bone® and Pup-Peroni®.

Prior to Del Monte, Doug was Director of Ad Solutions at Yahoo! leading monetization strategy for Yahoo!'s Communications properties — Mail, Messenger, Flickr and Groups. Prior to Yahoo!, Doug was Senior Director at Tribal DDB – Chicago. Under Doug’s leadership the business achieved double digit growth and guided the team to win a Cyber Lion at Cannes — a first for the agency — for the “Lincoln Fry” campaign. Doug has received a number of industry awards including a Cannes Cyber Lion, Yahoo!'s Big Idea Chair, and a London International Award.

Ro Choy
Chief Revenue Officer
RockYou

Rogelio (Ro) Choy is Chief Revenue Officer for RockYou. He leads the business efforts for RockYou. Before joining the RockYou executive team, Ro managed eBay’s online parts business as a Director at eBay Motors and also was responsible for managing Market Development at eBay, including operation of eBay’s U.S. wireless efforts. Prior to eBay, Ro co-founded Cima Systems, a leading VOIP software provider for auto dealers. Ro earned his MBA from Stanford University School of Business.

Jory Des Jardins
Co-Founder
BlogHer, Inc.

As BlogHer's President of Strategic Alliances, Jory Des Jardins develops strategic relationships with Fortune 500 brands and leads innovative campaigns to integrate contextual marketing and advertising into communities of women interested in every topic, from food, health and family to business, finance and technology.

Immediately prior to co-founding BlogHer, Jory helped high-technology start-ups Pluck and Rojo launch successful blog syndication initiatives and produced Third Age's network of bloggers. Having keynoted such events as ad:tech Chicago and the Marketing to Moms Conference, Jory has also represented BlogHer at events for the IAB, ANA and WOMMA. She also brings community insights and compelling real-world case studies directly to companies and agencies that are navigating the social media space.

Jory serves on the advisory board of RSS company FeedBlitz and Juno Baby.

Seth Goldstein
Co-Founder and Chairman, SocialMedia.com
Co-Chair, IAB Social Media Committee

Seth Goldstein is Co-Founder and Chairman of SocialMedia.com, a platform that helps publishers socialize their ads. The company has integrated its technology with many large social media sites including Facebook and MySpace, in support of major brands such as P&G and Nestle. Seth is an active member of the advertising community and considered a thought leader on social media.

Seth has helped to create and invest in a number of pioneering businesses over his career, starting in 1995 when he founded SiteSpecific, one of the first Internet advertising agencies. SiteSpecific pioneered a number of Internet marketing practices that continue today, including interactive banners and pay-for-performance campaigns.

In 1998, Seth joined Flatiron Partners as Entrepreneur-in-Residence. In 2002, he created Majestic Research, which leverages proprietary data to create next generation equity research for Wall Street. As an angel investor, Seth has advised a number of successful web services including del.icio.us (Yahoo!) and Etherpad (Google). Over his career, Seth has been featured in The New York Times, Wall Street Journal and Economist, and has spoken at leading industry events around the world.

Liza Hausman
Vice President, Marketing
Gigya, Inc.

Liza leads both the Marketing and Analytics teams at Gigya, and has focused on improving advertising and marketing performance since her early days as a media planner. A veteran of the world of traditional brand advertising at FCB, retail marketing as a consultant with Booz Allen Hamilton, and online marketing with QuinStreet, one of the world’s largest direct response advertisers, she has been focused on marketing accountability throughout her career. Liza earned her B.A. in Rhetoric from U.C. Berkeley and her MBA from the Kellogg Graduate School of Management.

Bradley Kay
President, Partner
SS+K

Brad is a transmedia leader with over 15 years of experience in integrated marketing and communications.

He is currently The President of SS+K—a creative, integrated marketing and communications firm with a focus on social media. SS+K has over fifty people in New York and LA and is partially owned by Creative Artist Agency (CAA).

Prior to this, Brad was the EVP/Executive Director of Draftcb’s Digital practice and a member of the New York Leadership Team. Brad managed a team of over 100 specialists in Business Strategy, Project Management, User Experience Architecture, and Technology.

Before this, Brad served as the GM and Co-founder of Merkley ID, the Interactive and Design unit of Merkley + Partners. Brad also served as Director of Business Development at The Attik, a global digital, design and motion graphics firm working on brands including HBO, MTV and Nike.

Prior to The Attik, he was a Strategic Planner for SS&K, a strategic communications firm and held numerous account management positions at Ogilvy, Cliff Freeman & Partners and Saatchi & Saatchi.

Brad was featured as one of the Advertising industry’s new Mod Men in the April/May 2009 edition of Departures Magazine and has written guest columns for Adweek, MediaPost and The Hub. He also spoke at last Fall’s Mixx Conference on the role and value of branded entertainment in the digital space.

Patrick Keane
Chief Executive Officer
Associated Content

Patrick Keane was named Chief Executive Officer of Associated Content, Inc., in March, 2009. He manages and leads all aspects of Associated Content's corporate, business, consumer and legal initiatives.

Prior to Associated Content, Keane was EVP and Chief Marketing Officer at CBS Interactive where he managed partnerships and strategy for the Interactive division. In addition to sales strategy, he managed CBS Interactive’s efforts in advertising operations, sales marketing, research and analytics, sales training and search engine optimization.

Prior to joining CBS, Keane spent more than four years at Google, Inc. He served as Head of Advertising Sales Strategy at Google, overseeing the group responsible for developing and managing the strategic plans and relationships critical to growing Google’s advertising customer base. He was the original founder and programmer of Zeitgeist, Google’s annual thought leadership forum. Keane also built and led Google’s North American field marketing team, an organization comprising industry marketing, sales analytics, sales marketing, and corporate events.

Prior to Google, Keane was Vice President and Senior Analyst at Jupiter Research where he contributed to all facets of their marketing and media research, as well as the company’s conference division and business development. As head of Jupiter’s Online Advertising service, Keane led research on the buying and selling of interactive media. He and several analysts delivered insight into, and advice on, strategies that helped online advertisers maximize return on investment, publishers generate ad revenues, and technology vendors and service providers position themselves to prospective clients.

He is a former member of the Interactive Advertising Bureau’s Board of Directors and was featured in AdAge’s “40 Under 40” section in 2007. Patrick graduated from Trinity College in Hartford, CT.

Keith Kilpatrick
Director, Product Development
BuzzLogic

Keith is a seasoned product innovation veteran with over 10 years of experience leading technical teams in the delivery of online advertising and technology systems.

At BuzzLogic, Keith is responsible for executing on the company vision of leveraging socially charged content for effective ad targeting and performance. Prior to joining BuzzLogic, Keith worked at Adify, where he drove the delivery of a web-based platform for media companies and vertical advertising networks. Keith has held numerous positions in interactive and digital out of home companies such as SeeSaw, CDC Systems, and Adobe.

Keith started his career in consulting at Ernst and Young, holds a MBA from UC Berkeley, where he served as Class President and degree in Electrical Engineering from the Georgia Institute of Technology.

Abbey Klaassen
Editor
Ad Age

Abbey Klaassen is the editor of Ad Age and responsible for the editorial operations of the world’s leading source of news, insights and analysis about the marketing and media industries. In addition to a weekly print publication, a daily web site and a collection of targeted newsletters, Ad Age also runs an Insights division of in-depth white papers and quarterly trends reports on creativity, mobile and in-store marketing, a DataCenter with decades of information on the top agencies, ad spenders and media companies, and a booming events business. She was previously Ad Age’s Digital Editor, covering everything from the corporate web giants, search marketing, social networking and digital media, always with an emphasis on their business models and impact on marketers. Since joining Ad Age in January 2005, Abbey has also covered cable TV, radio and out-of-home advertising. Prior to Ad Age, Abbey worked for MSP Communications in Minneapolis.

Andrew Markowitz
Director, Global Digital Strategy
GE

Andrew Markowitz's group leads a global digital strategy group across GE with a focus on driving stakeholder connection and conversion. That includes instituting first-class digital capabilities in areas including search, content social media and customer engagement, as well as training and development to help businesses gain marketplace understanding.

Prior to GE, Andrew worked at Kraft Foods, Inc., where he was Director, Digital Services, leading a Center of Excellence for all digital activity including: digital strategy, on-line media, creative agency relationships, social media marketing, search engine marketing, and standards and training. In this role, he led efforts to create scalable best practices by providing thought leadership in the management and development of a wide range of on-line marketing principles, a pipeline of emerging media opportunities and leading the digital medium towards accountability for Kraft brands.

He joined Kraft Foods in 2000 as the e-Commerce marketing lead for both the Desserts and Post Cereals businesses. Prior to joining Kraft, he worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris and Lintas.

He is a frequent industry speaker and was recently named as one of the iMedia 25: Internet Marketing Leaders and Innovators.

Andy graduated from Indiana University.

Ian Schafer
Chief Executive Officer
Deep Focus

Ian Schafer, Chief Executive Officer and Founder of Deep Focus, has redefined the way brands and entertainment properties are marketed online, and actively promotes the idea that “interactive” is not just a medium—it’s a philosophy. Deep Focus, OMMA Magazine's 2007 Media Planning & Buying Agency of the Year and winner of a 2007 Cannes Promo Lion, is a full-service, thought-leading interactive marketing agency and consultancy that boasts a client roster that includes some of the most recognizable names in entertainment, lifestyle and CPG brands, including HBO, Glaceau, TruTV, MSG, Comedy Central, Estee Lauder, Picturehouse, CBS, Nike and Bacardi USA.

Under Ian’s guidance, the agency has consistently crafted innovative, creative campaigns and promotions that are not only industry firsts, but raise the bar for the entire interactive industry worldwide. Deep Focus has been responsible for many memorable, award-winning campaigns over the years, and in addition to being named by AdAge as one of 2007’s hottest indie interactive agencies, was most recently the recipient of a 2007 IAC award and two 2007 Webby Awards, including one for People’s Choice.

Most recently tapped as an AdAge 2007 Media Maven, Ian is considered by many as the foremost expert in interactive marketing and social media solutions, and has been featured in a number of outlets including The New York Times, The Wall Street Journal, Advertising Age, Adweek, New York Magazine, Variety, CNN and The Hollywood Reporter.

Ian is a graduate of The George Washington University and currently resides in New York City.

Bryan Wiener
Chief Executive Officer
360i

Bryan Wiener is Chief Executive Officer of digital agency 360i. Under his leadership, 360i has cemented its reputation as a leading "next generation digital agency," as pronounced by Adweek, helping clients like NBC Universal, Reckitt Benckiser, Colgate, Office Depot and others navigate and engage their target audiences across the ever-changing digital landscape. Mediaweek has named Bryan a Top 50 person in media two years running for his visionary leadership within the industry and recently named him a 2009 Media All-Star.

Bryan's background includes a series of senior management positions at Net2Phone Global Services, a pioneer in VoIP communications technology. Prior to that, he served as General Manager at TheGlobe.com and Director of Business Development at Standard and Poor's. He currently serves on the 4A's Digital Board and Eastern Regional Board, and is an advisor to NYU's Media & Entertainment Student & Alumni Associations.

Bryan holds an MBA from the Stern School of Business at NYU and a BA in History from Syracuse University. Follow Bryan on Twitter at @bwiener.

Alan Wolk
Creative Strategist
The Toad Stool

One of the only new voices to come out of the creative side of the ad business, Alan Wolk has staked out a distinctive space for himself and his Toad Stool consultancy. The wide-ranging appeal of Wolk’s common-sense approach to strategy, combined with his hands-on experience as an advertising creative director, has made him the go-to guy for social media thought leadership, speaking and consulting.

His blog, The Toad Stool, is an Ad Age Power 150 site that’s been described as a “frank but fair” look at the confluence of advertising, marketing and Web 2.0.

Adweek Editor Brian Morrissey has called it “one of the ‘must read’ blogs for our industry” and it’s been selected for Guy Kawasaki’s exclusive Alltop blog aggregation site.

The most popular series, “Your Brand Is Not My Friend,” which deals with the false assumptions marketers make in the 2.0 space (and how to remedy them), has gotten much play in the blogosphere and that has led to columns in Adweek, and MPDailyFix, a top 20 blog aimed at marketing consultants, as well as a national syndication deal via Newstex.

The blog’s popularity has also resulted in numerous requests for speaking engagements. A book is also in the works.

Prior to “seeing the light,” Wolk was a highly successful creative director who spent years at ‘90s hot shop Anderson & Lembke and went on to start up Atmosphere, BBDO’s digital agency, with stints at Ogilvy and JWT along the way. A New York City native and Stuyvesant High School graduate, Wolk currently lives in New Jersey with his wife and 2 kids, where he doubles as a Little League and basketball coach.

Jackie S. Woodward
Vice President, Marketing and Media Services
MillerCoors

Jackie Woodward is Vice President — Marketing and Media Services at MillerCoors. She was appointed to this position in July 2008. In this capacity, she is responsible for leading the marketing services capability for MillerCoors including media and digital; sports and entertainment alliances; business affairs; and consumer insights.

Woodward joined Miller Brewing Company in April 2006 as Vice President – Media and Marketing Services. Prior to Miller, she held the position of Vice President, Global Marketing at McDonald’s Corporation where she led McDonald’s global Balanced Lifestyles initiative. Woodward was one of the leaders of the team that launched McDonald’s first-ever global, award-winning advertising campaign, ‘i’m lovin’ it’ and was also one of the architects of global marketing at McDonald’s. She was instrumental in defining McDonald's expanding global presence in significant sporting and entertainment events, including the Olympic Games and the World Cup.

Prior to that, Woodward was Vice President of Marketing at Ultimatebid.com.

Woodward was named one of Advertising Age’s “Women to Watch” in 2004 and a “Media Maven” in 2008. She was also named Sports Business Journal’s “25 Most Powerful Women in Sports” in 1999.

Woodward holds a B.A. degree in Journalism from the University of Missouri – Columbia. She lives in Hinsdale, IL with her husband, Steve, a noted sportswriter, and their daughter, Aleksandra. She currently serves on the board of directors of the Chicago Make-A-Wish Foundation.

Tania Yuki
Director, Product Management
comScore, Inc.

Tania Yuki manages comScore’s Video Metrix product, and is responsible for ensuring that online video measurement supports the growth and balances the needs of the online video and advertising industry.

Prior to joining comScore, Tania was Head of Content for a leading global online video network and IPTV platform KIT digital (previously ROO Media), overseeing content acquisitions, digital strategy and programming optimization for key publishing clients and content partners in North America, the UK, and emerging markets. She has also worked in Australia in interactive and digital media for Foxtel and began as an attorney who specialized in media and internet law in her hometown of Sydney, Australia. Outside of comScore, Tania is also co-Founder of wimLink, an association promoting entrepreneurship, leadership and professional development for women in media and technology and leads the mentorship program for CampInteractive, a not-for-profit for New York youth.

Riccardo Zane
President
Agency.com New York & Chicago

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