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The social media landscape is rapidly evolving, but many marketers have barely scratched the surface of its possibilities. As consumer usage skyrockets across all demographics, savvy brands are taking advantage of the countless opportunities to both engage and engage with consumers online. You should be doing the same. Learn how at the IAB Social Media Marketplace to set yourself apart from the competition.

• You can’t navigate what you don’t know
  Get a detailed understanding of the current and future social media landscape from the thought leaders who are shaping it
• Data overload
  Learn how to develop your own social media scorecard and benchmarking for social campaigns so you can finally answer the question—what constitutes success?
• Myth-busters
  Separate fact from fiction about brand image control, sponsored conversations and ROI so you can make informed decisions and get the most from your social media spend
• Teach me how, teach me now
  Explore in-depth case studies from major brands which serve as a blueprint for successful social media campaigns
• Thanks for the add
  Network and build relationships with decision makers from the biggest brands, agencies, publishers and platforms

The IAB Social Media Marketplace brings together industry-leading advertisers, publishers and platforms to tackle big issues and provide real-world, real-time solutions for leveraging social media. Actionable take-aways will help you do business better immediately, carving out a unique niche as a social media specialist and increasing the value you bring to any marketing team. No brand marketer, agency executive or media professional can afford to miss this learning opportunity.

Find out how this event can separate you from the competition.

Featured Presenters:

	Andrew Markowitz Director, Digital Marketing Kraft Foods Inc.
	Jackie S. Woodward Vice President, Marketing and Media Services MillerCoors
	Marc Fonzetti Advertising Manager and Internet Specialist Reckitt Benckiser
	Josh Bernoff Vice President, Principal Analyst Forrester Research
	Sarah Hofstetter Vice President Emerging Media and Client Strategy 360i
	Ian Schafer CEO and Founder Deep Focus
	Seth Goldstein Co-Founder and Chief Executive Officer SocialMedia.com
	Jory Des Jardins Co-Founder BlogHer, Inc.