|8:00 AM - 8:45 AM||
Registration and Breakfast
|8:45 AM - 9:00 AM||
|9:00 AM - 9:30 AM||
You Can’t Navigate What You Don’t Know
The use of social media across all demographics has spiked—morphing the way we build and maintain relationships. What does it mean for the marketing community when a consumer’s most mundane thought can become a meme, instantly indexed and displayed for public consumption? A leading marketplace analyst lays out the current social landscape, addressing both the societal and marketing implications of constantly evolving communication streams.
|9:30 AM - 10:50 AM||
Social Media Marketplace: Learn From the Solutions Experts
|Mezzanine Level||Second Floor|
|9:35 – 9:50 am||Spiceworks||Sprout||Involver|
|9:55 – 10:10 am||Spiceworks||Sprout||Involver
|10:15 – 10:30 am||Spiceworks||Sprout||Involver
|10:35 – 10:50 am||Spiceworks||Sprout||Involver
|10:50 AM - 11:15 AM||Networking and Refreshment Break
|11:15 AM - 12:15 PM||Pitching to the Major Leagues
Experts Go to Bat for the Right Strategy
It’s a given that social is an integral part of any marketer’s media mix, but identifying what’s optimal for a specific brand and its consumer community is the real home run. In this session, social media experts pitch a major marketer on what high impact strategies the brand should be putting into play.
John Battelle, Founder/Chairman/CEO, Federated Media Publishing Inc.
|12:15 PM - 1:15 PM||
|1:15 PM - 2:00 PM||
Reckitt’s recent decision to move $20 million in advertising from TV to the web for more than 15 of their brands—including Lysol, Clearasil and Frank’s RedHot—got the attention of many industry leaders. What made the CPG company finally put dollars against digital and social media? What are the plans for aggressively promoting the company’s many diverse brands within social media? Get answers and insights from the internal and agency leaders driving the decisions.
|2:00 PM - 2:45 PM||
Many social media campaigns appear spontaneous—growing organically as if they just happened to “go viral.” The reality is that few successful campaigns are truly unplanned. From finding a brand advocate, to selecting the best channel and balancing social with other elements of your overall media mix, it's all about pushing the right buttons at the right time. Listen in as leading brand marketers share insights on the choreography behind their own successful social campaigns and be inspired to do the same.
Moderator: Bradley Kay, President, Partner, SS+K
|2:45 PM - 3:30 PM||
Successful Social Media Strategies
No More Lonely Ads
Targeting: It’s About People (Annie, George, Ned and Jessica)...........NOT Platforms (Facebook, Myspace, Twitter, iPhone)
Mike John-Baptiste, CEO, Peerset
**All Buyers (agencies and brand marketers) in attendance will receive a complimentary psychographic Brand analysis that serves as a first critical step in profiling the consumer/customer that has the most passionate connection with you. Then the journey begins...
|3:30 PM - 4:00 PM||
Networking and Refreshment Break
|4:00 PM - 4:45 PM||
Moderator: Paul Beck, Partner, Executive Director of Interactive Marketing & Advertising, Ogilvy & Mather Worldwide, Inc.
MYTH: Sponsored Conversations Are a Sin
Jory Des Jardins, Co-Founder, BlogHer, Inc.
MYTH: Using Consumer-Generated Content Relinquishes Brand Image Control
Riccardo Zane, President, Agency.com, New York & Chicago
MYTH: Social Media Doesn’t Scale
Patrick Keane, Chief Executive Officer, Associated Content
|4:45 PM - 5:30 PM||
Dealing With Data Overload: Developing Your Social Media Scorecard
The success of a social campaign can be measured by its reach, its influence or the ever-elusive “going viral.” Being able to create a standard scorecard by which social campaigns can be measured should be a priority for marketers. Of the deep data available from across the social graph, what matters most? Get insights from experts working to develop benchmarks and learn how you can do it yourself.
Moderator: Bryan Wiener, Chief Executive Officer, 360i
|5:30 PM - 6:30 PM||
Networking Cocktail Reception
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