Advanced Programmatic for Direct Sellers - Chicago
Thursday, August 21, 2014 — 9:00am - 5:00pm
Due to the popularity of the New York event, this class is now being offered in Chicago! Join Matt Prohaska, CEO & Principal of Prohaska Consulting and former Programmatic Advertising Director at The New York Times, as he shares the necessary knowledge and skills needed to advance your proficiency and your company’s business to the next level in programmatic sales.
“I thought the speaker was very knowledgeable on the subject and loved the way he broke down complex topics into easily relatable examples.” - Attendee via anonymous survey
The full-day course will cover topics ranging from the evolution of the seller, rise of programmatic, the buyer’s landscape and more. Course topics will also include:
- How sales and ad operations are working together to achieve programmatic efficiency
- The 5 stages of digital selling and how they translate to programmatic selling
- What’s happening in the evolving buyers' market, plus an in-person guest interview
Please note, while this content was designed with direct sellers in mind, the session is open to all who are interested. The course will build on the content and information presented in the Programmatic 101 for Direct Sellers Webinar which can be viewed here: http://bcove.me/3x8mzyl1.
*This course qualifies for 7 continuing education credits toward IAB recertification for the Digital Media Sales Certification and Digital Ad Operations Certification. For more info, visit www.iab.net/sales/certification.
9:00am - 5:00pm, Tribune Offices - 435 N. Michigan Ave, Chicago, IL 60611
Space is limited so register today! $199 IAB Certification Holder/$299 Members/$399 Non-members
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