< back to all seminars

Advanced Programmatic for Direct Sellers - Chicago

Thursday, August 21, 2014 9:00am - 5:00pm

Due to the popularity of the New York event, this class is now being offered in Chicago! Join Matt Prohaska, CEO & Principal of Prohaska Consulting and former Programmatic Advertising Director at The New York Times, as he shares the necessary knowledge and skills needed to advance your proficiency and your company’s business to the next level in programmatic sales.

“I thought the speaker was very knowledgeable on the subject and loved the way he broke down complex topics into easily relatable examples.” - Attendee via anonymous survey

The full-day course will cover topics ranging from the evolution of the seller, rise of programmatic, the buyer’s landscape and more. Course topics will also include:

  • How sales and ad operations are working together to achieve programmatic efficiency
  • The 5 stages of digital selling and how they translate to programmatic selling
  • What’s happening in the evolving buyers' market, plus an in-person guest interview

Please note, while this content was designed with direct sellers in mind, the session is open to all who are interested. The course will build on the content and information presented in the Programmatic 101 for Direct Sellers Webinar which can be viewed here: http://bcove.me/3x8mzyl1.

*This course qualifies for 7 continuing education credits toward IAB recertification for the Digital Media Sales Certification and Digital Ad Operations Certification. For more info, visit www.iab.net/sales/certification.

 

9:00am - 5:00pm, Tribune Offices - 435 N. Michigan Ave, Chicago, IL 60611

Space is limited so register today!  $199 IAB Certification Holder/$299 Members/$399 Non-members

 

                                                     
 

 

 

More Current Seminars

Digital Ad Operations Certification Info Session (Webinar) Wednesday, September 9, 2015 1:00- 2:00 pm ET


Digital Data Solutions Certification Info Session (Webinar) Thursday, September 10, 2015 1:00pm - 2:00pm ET


Advanced Programmatic for Buyers and Sellers - San Francisco Tuesday, September 22, 2015 9:00am - 5:00pm PST


Digital Ad Operations Certification 1-Day Prep Class Thursday, September 24, 2015 9:00am - 5:00pm ET



Digital Leadership: Executive Essentials – Program Option 2: 6-Week Evening Program Wednesday, October 7, 2015 Wednesday, November 11, 2015


Digital Media Sales Certification Info Session (Webinar) Thursday, October 8, 2015 1:00- 2:00 pm ET


Digital Fundamentals Thursday, October 15, 2015 8:30am - 5:00pm ET


Digital Media Sales Certification 1-Day Prep Course Tuesday, October 27, 2015 9:00am - 5:30pm ET


IAB Study Session: Digital Media Sales Certification Thursday, November 5, 2015 6:00pm - 8:30pm ET


Digital Ad Operations Certification Info Session (Webinar) Wednesday, December 2, 2015 1:00- 2:00 pm ET


Digital Data Solutions Certification Info Session (Webinar) Thursday, December 3, 2015 1:00pm - 2:00pm ET


Digital Ad Operations Certification 1-Day Prep Class Thursday, January 7, 2016 9:00am - 5:00pm ET