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Advanced Programmatic for Direct Sellers

Wednesday, June 18, 2014 9:00am - 5:00pm

Ready to advance your knowledge of programmatic sales? Join Matt Prohaska, Principal at Prohaska Consulting and former Programmatic Advertising Director at The New York Times, as he shares the necessary knowledge and skills needed to advance your proficiency and your company’s business to the next level in programmatic sales. The full-day course will cover topics ranging from the evolution of the seller, rise of programmatic, the buyer’s landscape and more.

Course topics will also include:

  • How sales and ad operations are working together to achieve programmatic efficiency
  • The 5 stages of digital selling and how they translate to programmatic selling
  • What’s happening in the evolving buyers' market, plus an in-person guest interview

The course will build on the content and information presented in the Programmatic 101 for Direct Sellers Webinar which can be listened to at http://bcove.me/3x8mzyl1.

*This course qualifies for 8 continuing education credits toward IAB recertification for the Digital Media Sales Certification. For more info, visit www.iab.net/sales/certification.

9:00am - 5:00pm, Ad Lab, IAB Offices- 116 E. 27th Street, Floor 7 New York, NY 10016

$299 Members/$399 Non-members





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