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What You See is What You Get: How TV CPMs Affect Digital Advertising

Thursday, June 5, 2014 6:00pm - 7:30pm ET

A recent report shows the advertising cost on Network and Cable TV increased in 2013, influencing the CPM for digital advertising. TV advertising costs can be attributed to factors including network programming and reach, and it’s important for digital sales people to realize how those costs and attributes affect digital display and in-stream video CPMs.

What are those average CPMs and how do they affect the digital market landscape? Join SQAD, the largest U.S. independent media cost forecasting source for TV, radio and digital analysis, as they tell you how these two mediums relate, the leading trends, and what it means to you as a digital salesperson.

Topics will include:

  • Advertising trends for TV, Cable, Display and In-stream video
  • Themes that influence advertising costs between network, cable, and TV exchanges.
  • The cost dynamic between network and cable
  • How network programming influences display and in-stream video advertising
  • What this means for digital sales professionals

Networking with light food and drink to follow.  This event is exclusively for certified Digital Media Salespeople and qualifies for 1.5 continuing education credits towards IAB Recertification.

About the Presenters:

Tom Adams is Director of WebCosts®, a product at SQAD that is a real-cost database for internet display advertising and in-stream video. Webcosts reports CPMs on numerous websites and ad networks that are the result of aggregating actual negotiated rates contributed confidentially to SQAD from the buy-side.

Larry Fried is Vice-President of Sales at NetCosts, a product of SQAD that focuses on the media cost landscape and advertising trends for broadcast, cable, and syndicated media.

SQAD® is recognized as the industry standard media cost forecasting source for national TV (NetCosts™—network TV, cable and syndication), Spot TV, Hispanic Spot TV Plus, Spot Radio and the Internet (WebCosts®).  SQAD provides reliable media data to advertising agencies, buying services, advertisers, television and radio stations, cable operators, program syndicators and Internet publishers. In 2013, SQAD created a comparison of display, cable TV, network TV, and in-stream video from a CPM perspective utilizing WebCosts and NetCosts databases and recently released its finding in March 2014.

6:00pm – 7:30pm, The Ad Lab at IAB Offices – 116 East 27th Street, 8th Floor, New York, NY 10016

*This event is free



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