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Understanding and Using Media Math, Taught by the Laredo Group

Wednesday, April 30, 2014 2:30pm - 4:30pm

Basic Media Math, Applications and Applying the Metrics

This course will provide an overview of basic media math calculations and formulas along with an opportunity to practice and use these math skills to answer media-related questions and better position client expectations and opportunities. By understanding basic math skills, media sellers will improve their sales performance by having more robust discussions about campaign needs and performance.  These math skills are also needed to pass the IAB Digital Media Sales Certification exam.

The course includes basic math formulas for working with averaging, fractions, percentages, and indexing; applying formulas to calculate CPM, eCPMs, impressions, media costs, CTR, and Return on Ad Spend (ROAS); and a review of how media calculations are used to estimate audience reach and composition and SOV.  A list of resources to gain more experience will be provided as well.

  • Introduction
  • Basic Media Math
  • Media Applications
  • Math and Media Metrics
  • Math Skill Practice
  • Resources
  • Wrap-Up

2:30pm - 4:30pm - The Ad Lab, IAB Offices 116 E. 27th Street - Floor 8, New York, NY 10016

$149 IAB Member / $199 non-member



To sign up for the MEDIA MATH + DMSC STUDY SESSION BUNDLE at a discounted rate, visit

Study Session: Digital Media Sales Certification



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