< back to all seminars

Understanding and Using Media Math, Taught by the Laredo Group

Wednesday, April 30, 2014 2:30pm - 4:30pm

Basic Media Math, Applications and Applying the Metrics

This course will provide an overview of basic media math calculations and formulas along with an opportunity to practice and use these math skills to answer media-related questions and better position client expectations and opportunities. By understanding basic math skills, media sellers will improve their sales performance by having more robust discussions about campaign needs and performance.  These math skills are also needed to pass the IAB Digital Media Sales Certification exam.

The course includes basic math formulas for working with averaging, fractions, percentages, and indexing; applying formulas to calculate CPM, eCPMs, impressions, media costs, CTR, and Return on Ad Spend (ROAS); and a review of how media calculations are used to estimate audience reach and composition and SOV.  A list of resources to gain more experience will be provided as well.

  • Introduction
  • Basic Media Math
  • Media Applications
  • Math and Media Metrics
  • Math Skill Practice
  • Resources
  • Wrap-Up

2:30pm - 4:30pm - The Ad Lab, IAB Offices 116 E. 27th Street - Floor 8, New York, NY 10016

$149 IAB Member / $199 non-member

 

                                                                

To sign up for the MEDIA MATH + DMSC STUDY SESSION BUNDLE at a discounted rate, visit

Study Session: Digital Media Sales Certification

 

 

More Current Seminars

Digital Ad Operations Certification Info Session (Webinar) Wednesday, September 9, 2015 1:00- 2:00 pm ET


Digital Data Solutions Certification Info Session (Webinar) Thursday, September 10, 2015 1:00pm - 2:00pm ET


Advanced Programmatic for Buyers and Sellers - San Francisco Tuesday, September 22, 2015 9:00am - 5:00pm PST


Digital Ad Operations Certification 1-Day Prep Class Thursday, September 24, 2015 9:00am - 5:00pm ET



Digital Leadership: Executive Essentials – Program Option 2: 6-Week Evening Program Wednesday, October 7, 2015 Wednesday, November 11, 2015


Digital Media Sales Certification Info Session (Webinar) Thursday, October 8, 2015 1:00- 2:00 pm ET


Digital Fundamentals Thursday, October 15, 2015 8:30am - 5:00pm ET


Digital Media Sales Certification 1-Day Prep Course Tuesday, October 27, 2015 9:00am - 5:30pm ET


IAB Study Session: Digital Media Sales Certification Thursday, November 5, 2015 6:00pm - 8:30pm ET


Digital Ad Operations Certification Info Session (Webinar) Wednesday, December 2, 2015 1:00- 2:00 pm ET


Digital Data Solutions Certification Info Session (Webinar) Thursday, December 3, 2015 1:00pm - 2:00pm ET


Digital Ad Operations Certification 1-Day Prep Class Thursday, January 7, 2016 9:00am - 5:00pm ET