Native Advertising for Media Sellers, Taught by the Laredo Group
Tuesday, July 1, 2014 — 1:30pm - 4:30pm
Publishers and social platforms are constantly announcing new ad programs; advancing and evolving their formats, placements and functionality to create more seamless and impactful advertising experiences. This program will dissect why and what is driving this new era of ad innovation, how advertisers should approach and evaluate the opportunities, detail what resources are needed to create and measure campaigns, and explore what issues the publishers and industry have to address to maintain trust and transparency in creating deeper relationships between consumers and advertisers. By participating in this half-day session, you will understand the components, opportunities and challenges of native advertising as well as know what it takes to leverage these new ad programs in the sales process.
*This seminar qualifies for 3 continuing education credits toward IAB recertification for the Digital Media Sales Certification. For more info, visit www.iab.net/certification/sales/recertification.
1:30pm - 4:30pm, Ad Lab, IAB Offices- 116 E. 27th Street, Floor 7 New York, NY 10016
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