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Intelligent Selling of Interactive Advertising — Level I & II Taught by The Laredo Group

January 13th - 14th, 2014 9:00am - 5:00pm ET

Gain a thorough understanding of industry terminology, technologies, interactive advertising principles and in-depth “how to” knowledge during this two-day workshop series taught by The Laredo Group.

Level I

Essential Technologies, Concepts and Best Practices - Essential Technologies, Concepts and Best Practices - This foundational course reviews the essential building blocks explains and explains how all of the digital media components work together to provide a complete perspective of digital media opportunities, including a “how to” approach to getting started, following best-practices and ensuring that you have a thorough understanding that will enhance your career and benefit your clients. Whether you’re new or just need to improve your knowledge and skills, this is an essential course. Click here for a complete course description, registration, and pricing.

Level II

Intermediate Digital Sales Techniques - This course builds on the Level I course, providing more in-depth "how to" knowledge and sales skills needed for understanding all of the digital options. Course topics cover what media types and platforms work best for different client objectives and how to respond to brand, direct response and brand-response campaign goals as well as metrics and measurement criteria. Students will understand how digital currency and pricing relates to performance and how to use different research and data sources for better audience insights. Click here for a complete course description, registration, and pricing.


Each course satisfies 8 hours of professional training credits for Eligibility Option 2 or 3 for the Digital Media Sales Certification (DMSC). For more information, visit the DMSC Eligibility Requirements page.

9:00am – 4:30pm ET, The Ad Lab at IAB Offices – 116 East 27th Street, 8th Floor, New York, NY 10016

Early bird pricing is available until 12/23/2013! IAB Members use referral code IABMEMBER to receive an additional $50 off each course.



January 13-14, 2014
Levels I & II



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