Introduction to Programmatic Media Buying, Taught by Certified Sales Training
Tuesday, July 9, 2013 — 9:00am - 12:30pm ET
Author, columnist and trainer Spider Graham demystifies how Programmatic Buying and Real Time Bidding (RTB) systems are changing the face of modern media buying to allow advertisers to make greater impact with their digital display advertising campaigns while giving publishers a powerful way to sell more inventory at a higher yield.
This half-day workshop explores how advertisers and publishers are using programmatic digital media buying (and selling) systems to best reach target audiences while decreasing costs and increasing profitability. From ad networks to Demand Side Platforms (DSPs) to systems that allow publishers to quickly sell available impressions, Programmatic Buying is taking a lot of the toil out of the digital media buying process while creating new challenges for media buyers and sellers.
This workshop will give media sellers and buyers a better understanding of the best practices being used today by advertisers and publishers. Participants will learn about:• Defining Programmatic Buying
• The Programmatic Buying Landscape
• The unparalleled growth of Programmatic Buying
• How Real-Time Bidding works
• How ‘Big Data’ is driving Programmatic
• RTB and Audience Targeting
• What Media Planners need to know about Programmatic
• Building efficient buying and selling systems
• Programmatic Buying for Video and Mobile advertising
This workshop will also promote confidence in understanding the digital ecosystem, provide sales opportunities for web publishers, increase advertiser revenues and improve client relationships.
This course is geared towards junior level and/or new to the industry salespeople and media buyers/planners.
9:00am – 12:30pm ET, The Ad Lab at IAB Offices – 116 East 27th Street, 8th Floor, New York, NY 10016
$349 non-members / $249 for IAB members
Early Bird Savings: Save an additional $50 when you register by June 28. Use discount code PDSPIDER at checkout.
This class qualifies for re-certification credits.
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