Introduction to Digital Native Advertising, Taught by Certified Sales Training
Thursday, May 16, 2013 — 9:00am - 12:30pm ET
Are you ready for the next wave of content advertising? According to a recent poll, over 30 perfect of publishers are planning on offering native advertising services to their advertising clients during 2013. Join industry veteran Rob ‘Spider’ Graham as he explores how digital Native Advertising is being positioned, implemented and sold by publishers today. This half-day training session will give attendees a solid foundation of understanding of what native advertising is, how it’s being used effectively by publishers and advertisers and ways that publishers can leverage this new advertising push to increase sales revenue and advertiser satisfaction.
This training will cover:
• Simple strategies that publishers can use to create native advertising content that engages consumers and meets the needs of advertisers
• An exploration of the native advertising media matrix
• Ways to position and measure native advertising for greatest impact
• How native advertising will impact the mobile markets
This course is geared for new to intermediate publisher sales teams.
This course satisfies 3 hours of professional training credits for Eligibility Option 2 or 3 for the Digital Media Sales Certification (DMSC). For more information, visit the DMSC Eligibility Requirements page.
9:00am – 12:30pm, The Ad Lab at IAB Offices – 116 East 27th Street, 8th Floor, New York, NY 10016
$349 non-members / $249 for IAB members
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