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Setting and Managing Buyer Expectations, Taught by The Center for Sales Strategy (CSS)

Monday, April 22, 2013 9:00am - 12:00pm ET

Are you looking to increase your retention rate?  How about the number of campaign renewals?  Setting and managing expectations is key to retaining and renewing digital business and it should start early in the sales process.  Understanding advertisers needs, anticipating results, and demonstrating how to use those results is at the core of this interactive 3-hour workshop presented by The Center for Sales Strategy.  Specifically, participants will leave this workshop with:

•    The right questions to ask to understand your client’s needs and expectations
•    How to use analytics to show results
•    The importance of follow–up and campaign recaps


This course is geared towards junior level and/or new to the industry salespeople.

9:00am – 12:00pm, The Ad Lab at IAB Offices – 116 East 27th Street, 8th Floor, New York, NY 10016
$349 non-members / $249 for IAB members

Register Now


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