Digital Media Sales Certification Workshop, Taught by The Knowledge Engineers
Tuesday, April 9, 2013 — 9:00am - 5:00pm ET
Accelerate your knowledge of the digital sales industry during this full-day, intense workshop that will prepare you for the Digital Media Sales Certification exam. Taught by The Knowledge Engineers’ expert staff, this course is designed to increase your digital marketing skills and inform participants of the best practices and guidelines in digital sales.
Course topics align with DMSC content areas:
• Comprehending the Digital Advertising Ecosystem
• Selling Digital Media
• Managing Digital Advertising Campaigns
• Analyzing Campaign Performance
This course is geared for junior level and/or new to the industry salespeople. (This class applies to Eligibility Option 2 for professional training credits. For more information, visit the DMSC Eligibility Requirements page.)
9:00AM – 5:00PM, The Ad Lab at IAB Offices - 116 East 27th Street, 8th Floor, New York, NY 100161
$595 IAB Members/$695 non-member
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Professional Presentations: Turn Information into a Story That Sells, Led by Anne Miller Tuesday, June 4, 2013 — 9:00am - 12:30pm ET
Developing Your Online Brand, Taught by the Center for Sales Strategy Monday, June 24, 2013 — 1:30pm - 4:30pm ET
Tap into the Co-op Digital Advertising Market, Taught by Miles David Wednesday, June 26, 2013 — 9:30am - 12:30pm ET
Intelligent Selling of Interactive Advertising Level I & II, Taught by The Laredo Group June 27-28 & December 9-10 — 9:00am - 4:30pm ET
Intelligent Selling of Interactive Advertising — Level I, II, & III, Taught by The Laredo Group August 5-7 & October 28-30 — 9:00am - 4:30pm ET
Winning over Advertising Agencies, Taught by the Center for Sales Strategy Tuesday, October 8, 2013 — 1:30pm - 4:30pm ET
