The FAQs about RFPs, Taught by Econsultancy
Tuesday, March 26, 2013 — 9:00am - 1:00pm ET
Start thinking outside the traditional RFP box. Join experienced digital marketer Jeremy Kagan as he examines and elaborates on the new ecosystem for advertisers and publishers, criteria for successful decision making, and even when to respond with a strategic “no.” Attendees will come away from this course knowing how to utilize added value, as well as how to take advantage of external tools and reference systems. This comprehensive and engaging RFP course is the best place to renew your knowledge and expertise on RFPs.
Topics will include:
• The Advertiser/Publisher relationship
• Outside Tools and References
• Key Elements of an RFP
• Competing and Winning
• What are the criteria for decision making?
• Response Strategies
• When to Say “NO”
• Using “Added Value”
This course is geared towards junior level and/or new to the industry salespeople.
9:00am – 1:00pm, The Ad Lab at IAB Offices – 116 East 27th Street, 8th Floor, New York, NY 10016
$349 non-members / $299 for IAB members
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