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Digital Media Sales Certification Workshop, Taught by Econsultancy

Tuesday, March 12, 2013 and Wednesday, March 13, 2013 9:00am - 5:00pm ET

This foundational workshop will build on your core understanding of digital media sales and prepare you for the IAB Digital Media Sales Certification by covering important concepts and topics related to the exam. Taught by digital media veteran Doug Wintz, this two-day course is broken down into manageable modules from tools of the trade and targeting to recent media trends and products.

Topics will include:


•    Tools of the trade
•    How Digital Media Changed the Paradigm
•    Digital Media Products
•    Targeting
•    Measuring Digital Media
•    The Mechanics of Digital Media
•    Digital Media Math
•    Selling Digital Media
•    Ad Operations – Supporting Digital Sales
•    From Quote to Cash
•    Recent Media Trends and Products


This course is ideal for digital salespeople who would like to raise their professional acumen or for those with little exposure to online marketing channels but would like to become aware of the most important guidelines and best practices in digital sales.

9:00am – 5:00pm, The Ad Lab at IAB Offices – 116 East 27th Street, 8th Floor, New York, NY 10016
$995 Registration Fee

Register Now

 

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Study Session: Digital Media Sales Certification Monday, October 20, 2014 6:00pm - 8:30pm ET