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Presenting & Other Acts of Sales Wizardry

Tuesday, March 5, 2013 — 9:00am - 12:30pm ET

Advertisers are drowning in too much information and their minds are numb from hearing about too many similar sites and services. The solution is to creatively think different! In this half-day seminar taught by author and coaching maven Anne Miller, you will learn how to inject creativity into your message and discover the key principles that underlie all outstanding sales presentations – such as clever ways to grab your audience’s attention and creating unique responses to objections just to name a few. The outcome will be more memorable and more meaningful presentations, shorter selling cycles and more fun selling!

Topics include:

• The key principle that underlies all remarkable presentations
• The 7 presentation moments that demand creative responses
• 5 clever ways to grab attention immediately
• 3 ways to guarantee attention throughout your presentation
• 2 techniques for creating original responses to objections
• 5 dazzlers to close business

9:00am - 12:30pm, The Ad Lab at IAB Offices - 116 East 27th Street, 8th Floor, New York, NY 10016
$299 non-members / $249 for IAB Members