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Fast Track Digital Marketing, Taught by Econsultancy

Wednesday, September 19, 2012 and Thursday, September 20, 2012 9:00am - 5:00pm ET

This intensive two-day course will look at the key considerations for digital marketers, how to build the dream online strategy and assess what the future has in store.

This course will run through the acquisition tools (search, affiliate marketing, display advertising) and retention techniques (email, web personalization) as well as some of the management issues (legal issues, data gathering, integration with offline activity). The course will also demystify the technical jargon commonly used in digital marketing such as RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more...all in a simple, easy to understand way.

9:00AM - 5:00PM, The Ad Lab at IAB Offices - 116 East 27th Street, 8th Floor, New York, NY 10016
Fee: $995

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