< back to all seminars

Understanding Digital Marketing Sales, In Partnership with Econsultancy

Thursday, November 8, 2012 — 9:00am - 12:30pm ET

This course will look at the key considerations for digital media sales, how to build the dream online strategy and assess what the future has in store. This course will run through the acquisition tools (search, affiliate marketing, display advertising) and retention techniques (email, web personalization) as well as some of the management issues (legal issues, data gathering, integration with offline activity). It will also demystify the technical jargon commonly used in digital marketing such as RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more...all in a simple, easy to understand way.

Upon completion of this course, attendees will be able to:

• Understand how to weave together acquisition and retention tools to deliver an efficient digital marketing strategy
• How to build great websites through content, navigation and optimizing them using analytics
• Evaluate traffic-driving techniques to get more of the right people to their site, profitably
• Use log-ins and email marketing to stay close and build long-term relationships

This course is geared towards junior level and/or new to the industry salespeople.

Topics covered in this workshop are aligned with some of the areas found in the IAB Digital Media Certification test content outline.

9:00AM - 12:30PM, The Ad Lab at IAB Offices - 116 East 27th Street, 8th Floor, New York, NY 10016
$299 non-members / $249 for IAB Members - Discount Code: DEIAB50 for $50 Off