< back to all seminars

Social Media for Media Sellers Workshop - A Laredo Group Seminar

Thursday, March 8, 2012

Social media investments from small to large companies are increasing both in time and dollars needed to accomplish goals and objectives. This workshop will help you understand the best approaches and strategies, as well as tune-in to your clients’ knowledge and use of social platforms. This training workshop will help sellers “connect the dots” between paid and earned/shared media, and how to use and add publisher media opportunities to enhance reaching and engaging customers.

Specifically, this program will dissect the social media landscape, highlight major tools and technologies, identify the different platforms and components, address use of social networks and apps by demographics, and provide a structure for discussing social media strategy. We will give tips and insights for researching clients’ social business opportunities and review appropriate questions to ask that will demonstrate how paid media opportunities can synch and energize social marketing efforts.

  • Trends and Forecasts
  • The Social Media Landscape
  • Implications for Marketers
  • Using Paid Media to Amplify Social Media
  • Social Media Monitoring, Metrics and Measurement


More Current Seminars

Digital Media Sales Certification Info Session (Webinar) Thursday, October 8, 2015 1:00- 2:00 pm ET

Digital Fundamentals Course Thursday, October 15, 2015 8:30am - 5:00pm ET

Advanced Programmatic for Buyers and Sellers - Chicago Wednesday, October 21, 2015 9:00am - 5:00pm CST

Digital Media Sales Certification 1-Day Prep Course Tuesday, October 27, 2015 9:00am - 5:30pm ET

IAB Study Session: Digital Media Sales Certification Thursday, November 5, 2015 6:00pm - 8:30pm ET

Digital Fundamentals Course Monday, November 16, 2015 8:30am - 5:00pm ET

Digital Ad Operations Certification Info Session (Webinar) Tuesday, December 1, 2015 1:00- 2:00 pm ET

Digital Data Solutions Certification Info Session (Webinar) Thursday, December 3, 2015 1:00pm - 2:00pm ET

Advanced Programmatic for Buyers and Sellers - NYC Tuesday, December 8, 2015 9:00am - 5:00pm EST