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Rich Media for Media Sellers and Marketers, In Partnership with Digital Media Training Inc.

Thursday, June 14, 2012

Author, entrepreneur, and speaker Steve Bookbinder demystifies rich media, spotlights the most innovative and engaging new formats, and identifies the most important emerging opportunities for sales and marketing professionals.

This workshop is for media sellers and marketers who need to better understand rich media advertising opportunities.  Participants will learn the answers to the following questions:

•    How does Rich Media change the media sales and buying process?
•    How does Rich Media affect cross-platform selling strategies?
•    What are the latest Rich Media ad units?
•    How do Rich Media Vendors work with publishers and advertisers?
•    How does Rich Media support performance and branding goals?
•    What is the role of Rich Media in mobile advertising?

This session will promote confidence in understanding the digital ecosystem, provide cross-platform expertise, increase revenues, and improve client relationships.


This course is geared towards junior level and/or new to the industry salespeople.