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Mastering Measurement: How to Speak with Your Clients About Campaign Performance - A Laredo Group Seminar

January 26th, 2012 12:00 AM and June 26th, 2012 12:00 AM —

Understanding what and how campaign data is created, used and evaluated is crucial to an effective discussion on measurement. This workshop is designed for those who get queasy and uncomfortable discussing campaign metrics. Every media seller needs to address the foundations where metrics come from, how they should be used in planning and evaluation for different client objectives, the pro’s and con’s of different data sources, and how variables such as creative and targeting impact the results.

This course is geared towards junior level and/or new to the industry salespeople.