Mastering Measurement: How to Speak with Your Clients About Campaign Performance - A Laredo Group Seminar
January 26th, 2012 12:00 AM and June 26th, 2012 12:00 AM —
Understanding what and how campaign data is created, used and evaluated is crucial to an effective discussion on measurement. This workshop is designed for those who get queasy and uncomfortable discussing campaign metrics. Every media seller needs to address the foundations where metrics come from, how they should be used in planning and evaluation for different client objectives, the pro’s and con’s of different data sources, and how variables such as creative and targeting impact the results.
This course is geared towards junior level and/or new to the industry salespeople.
More Current Seminars
Advanced Programmatic for Buyers and Sellers - NYC Tuesday, January 27, 2015 — 8:30am - 5:00pm ET
Digital Media Sales Certification 1-Day Prep Course Thursday, January 29, 2015 — 8:30am - 5:30pm ET
IAB Study Session: Digital Media Sales Certification Tuesday, February 10, 2015 — 6:00pm - 8:30pm ET
Advanced Programmatic for Buyers and Sellers - LA February 11, 2015 - 8:30AM - 5PM PT — 8:30am - 5:00pm PT