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Getting That First Appointment, In Partnership with The Center for Sales Strategy

Wednesday, March 28, 2012

One of the most difficult aspects of selling is getting the first appointment with a new prospect. Simply getting the appointment is not the goal; the goal is to get a good appointment. Of course, you and your company have a lot to offer but if the prospect doesn’t know this; you’re probably not going to get an appointment. You need to differentiate and distinguish yourself from the rest of the pack to get that first appointment—and ensure it’s a good one.

This course is geared towards junior level and/or new to the industry salespeople on the publisher-side.


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