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Digital Advertising Operations for Beginners, In Partnership with Econsultancy

Tuesday, February 21, 2012 —

Media buyers and sellers new to the realm of digital advertising and marketing need a foundational understanding of how advertising inventory, the roles of publishers and advertisers, the different media channels available and the technologies and methodologies being used by Ad Ops professionals all work together and allow them effectively plan and manage digital campaigns. This full-day workshop has been designed to provide attendees with fast-track insights into how to approach this complex marketplace so they can better plan and manage efficient campaigns of their own.

Special training focus will be on providing attendee with hands-on exercises designed to help reinforce the presented material that covers:

• The Essentials of Online Advertising
• Digital Ad Delivery Overview
• Ad Ops Fundamentals
• Measuring Campaign Success
• Ad Products and Targeting
• RFP and Responses to RFPs